A family-owned legacy business, specializing in assembling, finishing, and distributing merchandise & gimmick promotional items with over 20+ years of track record for tobacco clients in Indonesia - namely Djarum and Gudang Garam, with warehouse in Greater Jakarta.

Line management consists of junior UXs ; responsible to mentor their talent.

Promoted to UX Lead (Nov 2018 - now)Direct report : Country Manager (Indonesia) & Operations Manager- Manage and present at client all types of UX/UI deliverables ranging from user flow, task flow, customer journey, detailed wireframes, interactive prototypes, experience mapping, persona, storyboards, UI kits & style guide, mood boards, and backlog documentation.- Define feature scope & roadmap of each project to match client's business requirements.- Engage with internal teams and vendors to ensure smooth execution.- Lead in-depth user research using quantitative research methods : card sorting, questionnaire, field surveys, and guerrilla (unmoderated) studies.- Build, then retain new design system components (SDDS) which aims to shorten and maximize front-end development process for each new briefs and projects.Client : Telkom TELIN, Abenson Inc Philippines, Primer Group Philippines, Frasers Malls Singapore, Lippo Malls Retail Trust, Lendlease Malls Singapore, WRS Singapore Zoo, Dairy Farm Group.Product handled : Aerial (retail intelligence), ProShare (knowledge management), Eunoia (f&b middleware, client : The Soup Spoon, Nandos Singapore, Jasons Deli, No Signboard Seafood)

Direct report : Design Program Manager-Seconded to develop various productivity tools & new features that used within internal Sale Stock company; develop design patterns, and plan their enhancements alongside technology, data, and marketing team in various departmental touch points.-Conduct regular user research and evaluation on current Sale Stock services in conjunction with UX researchers to better understand the needs and pain points of core stakeholders from each services.Product handled : customer service (CS department), marketing automation (marketing department) and inventory restocking (buyer department).

Direct report : Senior User Experience Architect- Develop UX artefacts & blueprints such as, content audit, strategy, customer mapping, user flow, competitive analysis, information architecture, rapid prototyping. - Project ownership through proof-of concept supervision from creative to development team & assisting production pipeline for project team. - Daily consultation to both internal teams & client to help decision-making activities on UX-related projects. - Track & analyse usability & conversion issues on several website optimisation.Key accounts : Indosat-Ooredoo [IM3, Matrix, Mentari, B2B], Unilever [Sariwangi, AXE, Lipton, Ponds, Rinso, Vaseline], Indofood [Popmie, Supermi], Coca-Cola Company, Wyeth Nutrition.

Direct report : User Experience - Senior Consultant, SingaporeAs the youngest consultant, I was involved & took central part as the UX person in number of challenging projects ranging from brandsite revamp to intranet portal and customer experience (CX) transformation for the largest telco company in Indonesia. - Conduct heuristic audit, research, and environmental scan on client's existing digital ecosystem (softwares/websites/applications)- Assist PMs/ AMs at UX strategy recommendations with best practices annotations.- Devise content strategies, information architecture, user flow, task flow, experience mapping, wireframes, site maps, and interactive prototypes. - Support and oversee further stages of the project in the hand of art directors and developers.Key accounts : Telkom group, Danone water division [Aqua, Vit, Mizone], Prudential Indonesia