A writer and consultant in their element works together with their client bringing value through information, expertise, and execution of their advice.There was a time when consultants were on top of the hill, with the brightest minds in house. Researching and collecting data from various markets and companies resulted in knowledge domination; companies were willing to pay a high price for the knowledge and expertise. Altogether this was the packaged deal which would be given to companies.It also gave them a competitive advantage in their industry and market. We now live in a technology and data-driven world where detailed information about the customers and competitors is a click away. These insights have been productized and commodisized. Moreover, the execution on these insights is brought by freelancers which flourish within the ‘on demand economy’.