Led newly-established consulting team providing market intelligence about software developers to talent acquisition and marketing professionals. Managed two direct reports.• Halved average time-to-delivery for client reports via data infrastructure enhancements and consultant team training.• Partnered with data scientists and marketing managers to develop data-centric assets, leading to $3MM in revenue from marketing-qualified leads annually.• Led research efforts behind annual survey with more than 50k respondents worldwide.

Business manager and lead analyst for syndicated employer branding research service. Held overall P&L responsibility for ~$800k in spending and ~$3 million in revenue. Oversaw all survey research operations and reports product development. Briefed clients and internal stakeholders on research results and their implications. Managed three direct reports.• Enhanced systems for client report production and delivery; halved turnaround time for bespoke reports.• Served as product owner for Scrum team of four engineers developing new client-facing online data reporting system.• Worked with sales managers to pitch and deliver research engagements for clients. Achieved year-over-year sales growth of ~15%.• Developed new survey instruments and reporting products.

Senior analyst on small team that worked with product divisions to generate, assess, and develop ideas for new products and services.• Developed model to predict college choice behaviors, given students’ SAT data.• Analyzed pilot data for program providing calculus students with online help.• Led investigation of potential new externally-facing database product: built use cases; gathered and prioritized requirements; developed data management process flows.• Managed market research for new product: wrote RFP and assessed proposals, managed chosen vendor, guided experimental design, used results to build business case for product.

Senior analyst on internal consulting team. Performed market research, competitive landscaping, and operational analyses to support go-to-market planning, cost-cutting measures, and comprehensive strategic planning.• Led team of three subject-matter experts in investigation of test development processes and psychometric models for a national testing program.• Conducted first-ever individual-level analysis of productivity and quality of 10,000 AP Exam readers; results enabled 5% reduction in the cost of the annual AP grading.• Managed pricing study for national testing program; results enabled 3% net increase in revenue.• Led a comprehensive market research project (6 focus groups and 2 quantitative surveys) for a proposed new product category; used results to develop business case.

Assistant editor for reference books based on annual survey of colleges and other data sources. Duties were split 50/50 between content development and business management.• Wrote and maintained specifications for turning database contents into customer-facing pages. Built suite of 100+ SQL queries to test database contents against program outputs.• Designed and analyzed A/B tests for e-commerce store and direct mail campaigns.

Wrote marketing copy and provided second-tier customer service for annual conference with 2,500 attendees.