Kevin Tucker Email & Phone Number

Texas, United States

Post acquisition Value Creation & Organic Growth Roadmaps across brand, product and channel strategy. Buy side organizational and commercial diligence for Private Equity and Turnarounds/Strategic Pivots.- Value Creation Lead for an acquisition of better-for-you food company by CPG strategic buyer.- Integrated growth plan on a recently acquired brand to 3X revenue via innovation, branding, and channel expansion. - Built capability roadmap to enable brand to successfully scale to a $1B business. - Transformed GTM, consumer & go forward product strategy for men’s lifestyle brand generating 75% EBITDA growth.- Created profitable growth strategy for plant-based dairy brand to reach breakeven and allow further investment in business.- Partnered with financial sponsor to identify white space in the better for you snacking and bakery space. Developed financials, GTM, brand & product strategy and capability roadmap to maximize success

Took time off in Colorado during Covid and after sale of previous business. Reflected on why some brands & companies successfully scale and others do not and broader purpose of business. Developed operating and leadership playbook/roadmap to help build and scale companies and make positive impact across all stakeholders.

Fort Worth, Texas, Us

Successfully pivoted emerging brand from "growth at all costs" business model to profitability and sold business. Elevated operations across all functions and sold business. Created innovation pipeline both within and outside the existing product category. Reworked brand positioning and packaging. Restructured internal/external team across sales, marketing, operations, and finance to better align business needs with capabilities and costs.o Reduced operating loss 83% (from $1.2M to $200K).o Increased gross margin 60% (from 20% to 32%). • Doubled revenue from $3M to $6M by expanding channel strategy beyond retail to DTC/Amazon.• Identified limitations on scaling opportunities, evaluated strategic options, and spearheaded strategic exit plan:o Won owner buy-in and board alignment and successfully brokered sale to existing investor.

Commercial, Strategic and Financial Leadership to scale emerging and disruptive brands. - Partnered with financial sponsor to acquire functional beverage brand. Developed thesis, financial, commercial and team roadmap. Identified company that fit thesis, built relationship with founders and submitted LOI to acquire business.- Grew revenue 40% in a declining category by charting go-forward growth strategy to expand Functional Juice Brand into a mainstream product line.- Launched category-defining Frozen Kids brand into Target nationwide with 30 SKUs; collaborated with VC investors and founders to define product strategy, sell story, and build out manufacturing. - Successfully raised series B of growth capital for better for you snack brand. Partnered with CEO, Founder and Management Team on growth story, financials and long term competitive advantage.

Hired by a $1.4B PE fund to drive go-forward value creation and growth strategy for 2 recently-acquired portfolio companies. Built a CPG-branded division from the ground up and transformed the organization from manufacturing base to a best-in-class consumer/branded organization. Reported results and progress to Board of Directors.• Led category-disrupting branded platform, from idea to scale:o Grew IHOP Frozen Breakfast into $25M business in 2 years with clearly-defined roadmap to $100M.o Identified investment thesis in frozen breakfast, secured long-term licensing contract with IHOP Restaurants, and gained funding from investment committee.• Successfully launched 3 new platforms across 8 new-to-the-category SKUs at 3,000 WalMart stores nationwide via new product development/stage gate process. Led sell-in process directly with WalMart. • Worked collaboratively with Finance, Operations, Supply Chain, R&D, QA and sales in managing P&L, cash flow, revenue and cost targets.

Shared marketing leadership resource across 2, $100M portfolio companies.

Dallas, Texas, Us

- Crafted and gained alignment on Innovation Agenda across $4B organization that defined go forward growth platforms for the organization.

Paris, Fr

*Grew the $300M Creamer Portfolio by 30% after a 2 year decline. Increased profits by $10M.*Turned around the Hershey Milk business from losing ($24M) to breakeven in 18 months.*Successfully sold the Dips and Dressings business to Ventura Foods at 2.5x revenue.*Led company's 1st AOP strategic planning process. Division achieved 200% of profit plan.*Member of Senior Marketing Leadership that led integration of Dean Foods, Horizon Organic and Silk.

Chicago, Illinois, Us

*Grew the $100M Swiss Miss Brand by 10% after 3 years of declines via product innovation and optimizing the marketing mix.

Toyota City, Aichi Prefecture, Jp

*Gained Senior Management alignment on 5 year innovation plan for the Toyota Brand.*Identified growth opportunities in the youth marketplace that resulted in the launch of the Scion Brand and the FJ 40 SUV.

Zug, Ch

*Progressed through successive sales and customer marketing roles within Coca-Cola USA's Foodservice Division.

Master Of Business Administration - Mba, Strategy And Marketing

Bachelors Of Science, Business And Philosophy