Level Ex creates industry-leading mobile, AR and VR games for physicians. The company uses state-of-the-art video game technology and cognitive neuroscience to capture the challenges of practicing medicine—revolutionizing the way physicians keep up-to-speed on rare and challenging cases, new medical devices and drug therapies to stay sharp in their specialties.

Work to ensure an optimal guest experience across all touch points and engender guest loyalty by leveraging consumer insights and collaborating cross-functionally.

Managed the development, expansion and evolution of Dunkin’ Donuts' digital marketing channels to grow brand awareness, build guest engagement, and drive retail sales.

Responsible for business development and sales of Social Revitalizer's proprietary suite of social media applications and services to some of the world's largest brands on Facebook, Twitter and LinkedIn, and their agencies.Managed and grew client relationships.

Developed programs, events and initiatives designed to bring together professional sports figures and charitable organizations for the purpose of fundraising.Research/develop and cultivate new business leads through ongoing outreach to charitable organizations, professional athletes and corporate sponsors.

Have taken on a variety of strategy and consulting assignments for clients across a wide spectrum of verticals including large brands, new & emerging technology service providers, startups, higher ed., professional sports and charitable organizations.

Served in a leadership capacity as part of newly formed strategy unit whose mission was to bring about a fundamental shift in the way in which clients viewed Cramer (from 'vendor' to 'strategic partner')Provided strategic support to several client-facing and/or new business development teams including: Serono & Boston Scientific (Pharma/Life Sciences); Arlen Group (Financial Services); and Dunkin' Donuts (Retail)Played a leadership role in driving the strategy development for several new business pitches including Arlen Corp., Bostonian Group and GileadWorked toward development of a new marketing/business pitch archetype aimed at small business providers of niche/high-end services

• Led team in transforming Celebrity Cruises from a 'mass' to a CRM-based marketing model > Launched Celebrity's first-ever loyalty program Captain's Club> Leveraged predictive customer valuation modeling in design and launch of multiple in-market campaigns> Developed two highly successful lead generation programs resulting in a three-fold increase in qualified leads• Managed Delta Airlines' SkyMiles General Membership program> Increased Delta's SkyMiles annual new member acquisition by > 2MM in one year> Developed and executed numerous highly successful cross-channel campaigns• Managed Business for AT&T Residential LD Customer Acquisition (Affinity and International Caller Segments)> Managed complex multi-segment /multi-channel in-market testing to generate learning for continuous program improvement and to maximize ROI> Directed numerous quantitative and qualitative research initiatives• Led integrated acquisition campaign launch for MYOBTravel, an online travel booking website commissioned by Delta and aimed at the small businesses market> Led cross-functional team in developing and launching a fully integrated media campaign beta launch of the MYOBT website> Worked with team to provide ongoing results reporting & analysis including final recommendation for National Rollout • Led pitch and won business for XM Satellite Radio> Increased paid XM subscribership (i.e., free trial to paid-subscriber conversions) by 30% in the first six months

• Reported to the VP for Development as part of the Development Office’s Senior Leadership team• Oversaw strategy, design and execution of programming and communications for an alumni/donor base of >250,000• Managed department with an annual budget of >$1MM and a staff of thirteen in overseeing alumni benefits/affinity partnerships; regional clubs; reunions; alumni career programs; and alumni student recruitment• Established the Boston University Alumni Association’s first-ever alumni-affinity marketing programs, including the BU/MBNA affinity credit card program. Developed multiple campaigns to acquire card members resulting in 18,000 new members within the first three years, and bonus revenue for the Alumni Association of >$150K annually• Oversaw planning and staffing of alumni events and programs on- and off-campus nationwide annually