Showdown Displays, is one of the fastest-growing privately held companies in the United States. Headquartered in Brooklyn Center, MN. With over 650 employees worldwide, Showdown Displays is a multi-million-dollar global manufacturer of visual communication, event and promotional display merchandise, with three state-of-the-art printing/manufacturing facilities in the US and Europe.We serve the Promotional Product (PPAI/ ASI) , Exhibit Display (EDPA), Sign and Printing (ISA, Printing United & PSDA) and Flag (NIFDA) industries through Showdown Displays. This product line is sold exclusively through qualified industry distributors and resellers. In Europe, Showdown Displays manufactures, sells and distributes its products with locations in the Netherlands and Czech Republic.VISIONTo be the leading global provider of visual communication products and solutions.MISSION“Great Products... Legendary Customer Experiences.”CORE VALUES● Passion for Excellence ● We are high achievers, focused on profitable growth.● Accountability ● We own what we do.● Respect ● We value each individual and demonstrate it in our actions and words.● Innovation ● We celebrate creativity and take initiative.● Teamwork ● We work together to achieve our goals. We have fun.● Integrity ● We practice honesty among ourselves and with our customers.

Conceive and implement strategic initiatives integral to the growth and profitability of a multi-million dollar domestic manufacturer of visual communications, event and tradeshow display products. Oversee all customer-facing process and departments associated with the three (3) individual B2B businesses/brands; Showdown Displays, Creative Banner Displays (now including Edge Exhibits) and Victory Corps. which comprise the corporation. These efforts have delivered and sustained a 18%CAGR over the past six years all while growing margins and exceeding EBITA expectations.

Directed the conception, development and implementation of consumer-centric product initiatives, marketing plans and sales strategies for a multi-million dollar domestic manufacturer of jewelry, accessories and lifestyles-product manufacturer servicing the western, farm & ranch, outdoor, and gift channels. An essential component to success in this position was achieved through managing and motivating the activities of all customer-facing departments by creating an atmosphere of collaboration, high-expectations, empowerment and accountability.

Oversaw multiple business segments totaling $60M. Synthesized, communicated, and directed strategic initiatives for multiple marketing units supporting diverse channels: Moderate Department Stores, Sporting Goods, Farm & Ranch, Uniform, Specialty Retail and eCommerce. Cultivated and fortified senior relationships with key accounts and actively collaborated in the negotiation of product placement and/or exclusives, promotions, incentives, and advertising events. Major Contributions:Grew revenues 11% across multiple business segments totaling $65+ Million. Created, refined, and implemented architecture brand strategy for multiple tiers of Wrangler branded distribution.Championed the business case and successfully launched the company's 1st direct-to-consumer transactional website, Wrangler.com; enhanced brand equity while exceeding plan in its 1st year.Coordinated both internal (Mexico) and sourced (Asia) product development process; traveled internationally to collaborate with manufacturing facilities and outside contractors.Increased total operating income by 3%, aggressively pursuing opportunities for both cost avoidance and reductions.Business & Revenue Growth:Improved brand equity while driving $6M in profitable incremental growth, conceiving of and authorizing implementations of product line extensions.Extended brand and products to new distribution channels, collaborating with sales and supporting departments; increased incremental revenue by $9M.Added new incremental revenue stream, and drove 50% annual growth, strategically launching new sub-branded product into new channels of distribution, Mid-Tier and Department Stores.Masterminded and launched new $3M incremental revenue stream addressing niche market, consumer need for comfortable and personal protective apparel line, WranglerFR line.

Defined, coordinated, and led strategic direction and key actions of US-based national sales team generating +$108M in annual revenues. Served as vital contributor to senior-level discussions and decisions related to P&L and overall business. Major Contributions:Achieved 9% compound annual growth (CAGR), aggressively pursuing revenue growth opportunities.Created and developed compelling product propositions to address specific customer needs with supporting department and personnel.Led process team in transition of VF Knitwear

Formulated, continuously refined, and implemented strategic direction and key initiatives for +$400M US sales team. Managed 13 direct reports and 93 indirect reports servicing 5 channels: Specialty Western, Farm & Ranch, Uniform Supply, Sporting Goods, and Department Stores. Designed and led annual sales plan; included targeting key accounts, key product introduction, promotional schedules, marketing support, and regional and district goals. Created and executed customer and consumer marketing programs. Built and grew key account contacts and international partnerships including in Australia and New Zealand. Negotiated product placement, pricing, promotions, and sponsored events.Business & Revenue Growth:• Launched brand into higher tier retail channel, elevating brand perception through introduction of interpreted products from European line to establish in “ultra premium” retailers.• Increased revenue by $18M, strategizing and implementing proprietary account incentive program to optimize account performance.• Decreased direct selling costs by 28% throughout tenure while maintaining 19% operating income, optimizing sales organization and streamlining expenses.

Architected, continually optimized, and led strategic direction and initiatives for +$300M North American sales team. Managed 7 direct reports and 52 indirect reports. Created annual sales plan including targeting key accounts, key product introduction, promotional and marketing support, and regional and district goals. Collaborated on promotion development with cross-functional support departments. Major Contributions:Orchestrated complex merger and consolidation of 5 independent brand sales teams across the USA and Canada into 1 cohesive team servicing multiple retailer segments through numerous wholesale channels.Centralized proprietary company account intelligence, optimized account management, and reduced SG&A costs, pioneering implementation of companywide CRM solution, Salesforce.com.Conceived, championed and supervised business expansion into Mexico to drive incremental profitable revenue.Actively managed pricing and promotional plans ensuring alignment to goals across organization while implementing standardized performance metrics to drive profitable revenue.Played key role in driving sales staff development, leading to 6 promotions into/within management, 5 relocations, 3 advancements, and 4 new hires.

Designed and directed execution of sales strategy for $13M 6-state region; included New England and New York. Developed and implemented promotional programs, advertising campaigns, and product introductions. Served as liaison between accounts and corporate office.Major Contributions:Produced and maintained 14% CAGR.Piloted unique contact management systems; success led to companywide adoption.

Manufacturer of imprinted clothing specializing in licensed sports, concert tours, corporate image, and lifestyle apparel.; Directed and led all aspects of daily operations within screen print and embroidery facility, producing 7.5 million impressions annually while concurrently leading all customer facing departments including a field-based national sales team.Major Contributions:• Championed the sales and marketing efforts leading to a 16% CAGR over seven-year tenure.• Negotiated, secured, and maintained broad array of licensing agreements with trademarked properties.• Initiated and implemented national product fulfillment system for global organization; coordinated US product debut with fulfillment launch, and provided continued assistance with product distribution.