Providing Consulting services and expert analysis related to the Medical Device industry.

Led the peninsula of Florida in the Arthroplasty and Extremity division. Managed sales strategy and growth, surgeon and representative training, KOL utilization, P&L management, new product launches, sales pipeline management and execution for over 120 sales reps in 9 different teams, including 1 manager and 6 specialists. • Utilized contract negotiation skills to strategically place products within major hospital systems on local agreements and leveraging others on national GPO agreements. • Developed and implemented regional sales strategy training protocols now being utilized nation-wide by Zimmer Biomet. • Coached sales associates in product specifications, sales incentives and selling techniques, which resulted in significant increase in Customer Satisfaction Scores. • Developed and implemented new hiring and onboarding procedures for assessing candidates and developing new members of the sales organization. • Delivered $20mil in FY2022 revenue with growth over $5M and target attainment by 127%. • Increased revenue by $2.5M in FY2021 with $14M in total sales exceeding sales target plan.

Managed a complex territory through numerous hurdles affecting sales growth, including Covid19 parameters, personnel departures, and a young sales force. • Successfully transitioned from frontline commercial development into leadership role covering South Florida including Palm Beach, Broward, and Miami-Dade counties by repositioning the territory for maximized profitability • Established growth strategy to drive commercial growth in Joint Reconstruction, Robotics, Biologic, Extremities, Sports Medicine, and Trauma resulting in sales growth of $2M YOY and 105% to plan

Drove sales within assigned territory.• Established commercial success in region with first year increasing revenue across all platforms offered with growth of 60% YOY with excess of $1.32M in sales.• Led the region as #1 performing executive by second year in role by overseeing expansion of market in excess of $1M across all product lines finishing with $2.35 million in sales and achieving 154% of quota. • Exceeded revenue targets in FY2019 with over $36M in sales, leading regional growth with 10% YOY while supporting overall team performance growth by 7%. • Recognized and awarded with 2019 Zimmer Biomet’s top recognition of Presidents Club as a result of achievement in commercial growth.

Oversaw territory while both growing business through relationship management with attending physicians and providing product awareness and training to residents and fellows. Managed and directed the daily schedules and sales activities of team to help drive sales and build market share. • Developed a commercial team of 8 and led revenue growth across all platforms of product offering.• Led change management and team success through the corporate merger of two formerly competing organizations--- delivered over 3% YOY growth with $6.5M in revenue despite this adversity affecting both sales associates and customers. • Managed and delivered against sales strategy through the coordination of both daily sales activities and surgery schedules while supporting the training and development of junior and service associates. • Developed and improved commercial acumen by establishing a personal development plan that included training and mentoring of commercial skills including executive communication, C-Suite stakeholder management, contract negotiation, sensemaking and commercial sales methodologies. • In 2015, recognized as one of the top overall North American teams with individual contribution of $6.3 million in commercial success. • In 2014, merged sales teams resulting in 43% growth year over year with $5.4M in sales. • In 2013, awarded #1 top performing rep nationwide in Total Hip and Trauma Segment for growth and recognized as one of the top 30 top performing nationwide for growth across entire business. • In 2012, concluded first year in role with $830k in revenue growth earning the “Quota Buster” Award for the business with a ranking of #4 in nation in yearly growth and #2 in Nation in Total Hip Growth.

• Gained understanding of operating room procedures surrounding various orthopedic surgeries by assisting in total joint replacement, trauma care, and arthroscopic procedures• Developed understanding of orthopedic patient care by assisting in diagnostics and performing various clinical procedures including injecting, splinting, and casting • Learned to communicate complicated information to patients by providing comprehensive consultations involving diagnosis and treatment options as well as pre and post-operative care instructions

• Formed strong relationships with partners, clients, and prospects throughout the Northeastern United States by actively pursuing and qualifying potential clients for medical software • Learned to analyze market and identify potential opportunities for expanding regional client base • Coordinated the implementation of White Plume product into medical offices