Kevin Weible, Mba

Kevin Weible, Mba Email and Phone Number

Marketing Communications Professional @ Beverly Farm Foundation
godfrey, illinois, united states
Kevin Weible, Mba's Location
Greater St. Louis, United States
Kevin Weible, Mba's Contact Details

Kevin Weible, Mba personal email

n/a

Kevin Weible, Mba phone numbers

About Kevin Weible, Mba

I am a marketing professional with more than 20 years experience, who earned a M.B.A. from Webster University in Spring 2011. I have successfully managed advertising, marketing and public relations programs in a variety of sectors including B2B software, third-party logistics, design/build contracting for residential and commercial clients, residential development/new home construction and hospitality/gaming. Several of my brochures, ads and a website have won awards. But more importantly, my work has always been cost effective and contributed to the success of my employers.Specialties: Microsoft Office (Excel, Outlook, PowerPoint and Word), InDesign, PageMaker, QuarkXpress, Photoshop, Freehand, Goldmine CRM, IntelliClick, Mastermine, Google Adwords, Google Analytics, Omniture, Adobe AdLens, Bing Ad Center, Yahoo AdManager, Channel Advisor, Commission Junction, Buysight, Wordpress, custom CMS tools, JIRA, Proworkflow, LinkedIn, Twitter, Facebook, Windows and Mac environments, superior verbal and written communication skills, including copy editing and proofreading, outstanding analytical and organizational skills.View my online portfolio at www.behance.net/kevin_weible.

Kevin Weible, Mba's Current Company Details
Beverly Farm Foundation

Beverly Farm Foundation

View
Marketing Communications Professional
godfrey, illinois, united states
Website:
beverlyfarm.org
Employees:
84
Kevin Weible, Mba Work Experience Details
  • Beverly Farm Foundation
    Marketing And Communications Manager
    Beverly Farm Foundation Jan 2020 - Present
    Develop and coordinate ongoing strategies for marketing and communications for the entities of Beverly Farm Foundation. Responsible for, in conjunction with Director of Donor Engagement, pursuit of objectives, plans, strategies, and activities in each area and managed through marketing calendar on annual and fluid basis. Manage activities with organizational departments through employment of routine meetings with directors from each department. Provide internal organizational support to program and service areas to increase and improve communication and the presentation of the organization as a whole.
  • Pipkins, Inc.
    Director, Marketing And Public Relations
    Pipkins, Inc. Apr 2016 - Dec 2019
    * Create, implement, track and evaluate all marketing, communications and public relations programs.*Write and edit content for all marketing communications channels.* Collaborate with the sales team and sales associates.* Work closely with the President/CEO and Vice President of Sales to develop annual marketing plans and budgets, and implement metrics to measure ongoing marketing/sales performance.
  • Self Employed - Weible Marketing Communications
    Freelance Marketing Communications Professional
    Self Employed - Weible Marketing Communications Oct 2013 - Apr 2016
    St. Charles, Mo
    • Provided various marketing communications and consulting services, including SEO copy writing, SEM and direct marketing campaign development, to clients in diverse business sectors such as third-party logistics, web design/hosting and software/app development, IT staffing and non-profit action sports ministry.
  • New Balance
    Acquisition Marketing Specialist
    New Balance Sep 2014 - Jan 2015
    Greater St. Louis Area
    • As a contractor with Creative Circle working for New Balance on a temporary basis, I managed marketing programs for five e-commerce web sites using four online channels: affiliates, paid search, comparison shopping engines (CSEs) and online display advertising.• Monitored performance and provided analysis in weekly and monthly marketing reports.• My work contributed to record Q4 sales and profit margin for the web site that was my primary responsibility: joesnewbalanceoutlet.com.
  • Fw Warehousing, Fw Logistics And Fw Trucking
    Marketing Manager
    Fw Warehousing, Fw Logistics And Fw Trucking Dec 2011 - Sep 2013
    Greater St. Louis Area
    • Managed PPC and SEO programs that increased unique visitors to firm’s three web sites by more than 28 percent from March 2012 to March 2013• Increased average CTR for PPC campaigns from less than 0.5 to more than 2.2.• Initiated keyword-optimized online PR program. Wrote news releases that delivered 1.7 million impressions, 25,660 reads and 8,475 interactions in 2012.• Developed and produced quarterly e-newsletter using Goldmine CRM and IntelliClick email marketing software for customers, prospects, employees, vendors, partners, etc.• Designed and implemented Net Promoter Score customer surveys for all three firms.• Co-wrote and produced Goldmine sales process training presentation & manual.
  • Number1Direct.Com
    Seo Content Specialist Intern
    Number1Direct.Com Sep 2010 - Jan 2011
    • Wrote and submitted search engine optimized (SEO) content, including promotional copy for firm’s web site, blog posts for company’s blog, guest blogging, and blog commenting; and news releases for online media outlets, and articles for online e-zines.• Monitored activity from e-zine articles, blog posts and blog commenting.• Work contributed to site’s Google PageRank improving from a two (below average) to a three (average).• Proofed new product data and added new product data to product databases.
  • Metropolitan Design & Building
    Assistant Vice President & Director Of Marketing
    Metropolitan Design & Building Oct 2007 - Nov 2008
    ● Developed and implemented marketing plans and budgets for all business units; architecture services, commercial/institutional design-build, residential renovations, custom home building and development group.● Produced direct mail pieces and ads using in-house capabilities as dictated by budget restraints.● Wrote, edited and coordinated production of all collateral materials. ● Coordinated the preparation of all award competition submissions. Firm won one Platinum and two Gold Home of the Year awards from St. Louis Homes & Lifestyles magazine and a third place trophy in the Architect & Design Awards from St. Louis At Home magazine.● Coordinated the production of proposals for commercial and institutional clients.
  • Hayden Homes, Inc.
    Director Of Marketing
    Hayden Homes, Inc. Apr 1999 - Dec 2006
    ● Developed and implemented marketing action plans that contributed to an annual sales volume ranging from $30 to $50 million per year during my tenure.● Administered marketing programs with an annual budget in excess of $3 million.● Provided marketing management services for multi-builder developments which generated management fees for Hayden Homes from the other builder partners in these developments. ● Researched, hired and evaluated advertising agency involved in creating ad campaigns. Evaluated and hired graphic design firms and freelance writers on an as needed basis.● Scheduled and placed all print and outdoor media. Reviewed broadcast media opportunities annually with an outside media buyer.● Implemented an in-house public relations program.● Supervised the relaunch of the haydenhomes.com web site. Web site received the “Best New Web Site” award for 2000 from the Sales & Marketing Council of the Home Builders Association of Greater St. Louis, one of seven such awards my work received from 1999 to 2006.● Served as web site administrator. Updated and added content on a weekly basis. Tracked web site traffic on a weekly, monthly and annual basis. Web site received less than 200,000 hits annually in 1999, but had grown to generate more than 2.2 million hits annually in 2006.● Designed and coordinated the production of all point-of-purchase displays and collateral materials. Reduced project costs by 50% to 60% by keeping these projects in house.● Planned special events and purchased all photography, architectural illustration & printing.
  • President Casino
    Advertising Manager
    President Casino Aug 1995 - Apr 1999
    ● Administered advertising programs with an annual budget in excess of $1.9 million.● Spear-headed local agency search. Served as primary contact with firm's ad agencies.● Scheduled and placed all print and outdoor media. Managed an outside media buyer for the purchase of broadcast media, including both radio and television.● Hired and supervised Direct Marketing Specialist.● Implemented an advertising campaign utilizing outdoor, print, and broadcast media that contributed to a 25% increase in top-of-mind awareness in the general public and resulted in the smallest loss of market share (based on gross receipts) among the four original Saint Louis area casinos one year following the opening of Harrah’s Casino & Hotel in February 1997.● Reduced creative and production costs by between 12% and 40% on outdoor, print and broadcast ads, point-of-sale signage and collateral material by using a local ad agency in lieu of out-of-town agencies & implementing an aggressive bidding program for printing, signs, etc.

Kevin Weible, Mba Skills

Direct Marketing Marketing Strategy Advertising Public Relations Marketing Communications Online Marketing Blogging Media Relations Seo Marketing Management Management Pagemaker Outdoor Advertising Photoshop Signage Copywriting Brochures Promotions Indesign Powerpoint Seo Copywriting Web Content Management E Zines Copy Editing Tactical Marketing Corporate Branding Newsletters Brochure Development Brochure Copy Brochure Writing Graphic Design Proofreading Proofing Advertising Management Event Planning Budget Management Quarkxpress Goldmine Print Collateral Corporate Communications Corporate Identity Department Management Broadcast Advertising Media Buying Collateral Material Development Collateral Management Ms Office Suite Adobe Acrobat Illustrator Wordpress

Kevin Weible, Mba Education Details

Frequently Asked Questions about Kevin Weible, Mba

What company does Kevin Weible, Mba work for?

Kevin Weible, Mba works for Beverly Farm Foundation

What is Kevin Weible, Mba's role at the current company?

Kevin Weible, Mba's current role is Marketing Communications Professional.

What is Kevin Weible, Mba's email address?

Kevin Weible, Mba's email address is ke****@****ell.net

What is Kevin Weible, Mba's direct phone number?

Kevin Weible, Mba's direct phone number is +131440*****

What schools did Kevin Weible, Mba attend?

Kevin Weible, Mba attended Webster University, University Of Missouri-Saint Louis.

What skills is Kevin Weible, Mba known for?

Kevin Weible, Mba has skills like Direct Marketing, Marketing Strategy, Advertising, Public Relations, Marketing Communications, Online Marketing, Blogging, Media Relations, Seo, Marketing Management, Management, Pagemaker.

Who are Kevin Weible, Mba's colleagues?

Kevin Weible, Mba's colleagues are Robin Mckee, Stacey Paul, Carolyn Kruckeberg, Kyle Ramsey, Lacharles Mcneil Jr, Erica Myers, Trebia Jones.

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