Kevin Wertz

Kevin Wertz Email and Phone Number

Chief Marketing Officer, Bedrock Manufacturing (Shinola & Filson) @ Shinola
Kevin Wertz's Location
Detroit, Michigan, United States, United States
Kevin Wertz's Contact Details
About Kevin Wertz

A compassionate, adaptable, and creative Chief Executive and Chief Marketing Officer with 25 years of diverse professional experience across the advertising and marketing services sectors supporting clients in the Financial, Automotive, Consumer Services, Entertainment, and Media industries.

Kevin Wertz's Current Company Details
Shinola

Shinola

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Chief Marketing Officer, Bedrock Manufacturing (Shinola & Filson)
Kevin Wertz Work Experience Details
  • Shinola
    Chief Marketing Officer
    Shinola May 2024 - Present
    Detroit, Mi, Us
    Born in Detroit, Shinola is a design brand with an unwavering commitment to crafting lasting products, from watches to leather goods and even a hotel. We celebrate timeless design and thoughtful craftsmanship with products and stories that inspire people to live well and be confident in a style that is uniquely their own.
  • Filson
    Chief Marketing Officer
    Filson May 2024 - Present
    Seattle, Wa, Us
    Established in 1897, Filson is the leading outfitter and manufacturer of unfailing goods for outdoor enthusiasts. With its corporate and manufacturing facilities headquartered in Seattle, Washington, Filson is renowned for making reliable and authentic products. Filson stands for the highest quality and most durable apparel and accessories that withstand generations of use. The Filson Flagship store is located in Seattle, Washington, with other retail locations in Portland, Minneapolis, New York, London, San Francisco, Dallas, Detroit, and more.
  • Smiledirectclub
    Chief Marketing Officer
    Smiledirectclub Apr 2023 - Dec 2023
    Nashville, Tn, Us
    SmileDirectClub is an international oral care leader that exists to help more people realize the life-changing potential of their smiles. We’re the creators of the first teledentistry platform for teeth straightening, now also offered directly via dentists’ and orthodontists’ offices. With our cutting-edge technology and vertically integrated model, we are revolutionizing the oral care industry, offering consumers the ability to get clinically safe and effective treatment but without the 3x markup. We’re headquartered in Nashville, Tennessee, and operate in the U.S., Canada, Australia, United Kingdom, and Ireland.
  • Campbell Ewald
    Ceo
    Campbell Ewald May 2016 - Mar 2023
    Detroit, Mi, Us
    Responsible for providing leadership to the President of the New York City office, the Managing Directors of the Los Angeles and San Antonio Offices, and the Chief Creative Officer, the Chief Strategy Officer, the Chief Financial Officer, and the Managing Director of Media with accountability for 100% of enterprise revenue and profitability.• Developed and implemented a 3-year enterprise transformation roadmap designed to completely rebuild the agency with the core goal of creating a modern, inclusive, and growth focused business environment.• Created new lines of business to support underserved client groups. - Launched the CX line of business to provide enterprise level Consumer Experience services more broadly. - Launched CE’s Digital Services line of business providing a full suite of a la carte digital content services. - Spun out CE’s Media Practice to support underserved businesses with media spend between $5-65m. - Launched Campbell Ewald’s Influencer Practice, a net new line of business in 2021.
  • Campbell Ewald
    President
    Campbell Ewald Sep 2014 - May 2016
    Detroit, Mi, Us
    Reporting to the CEO, responsible for leading the Detroit, Los Angeles, and San Antonio offices with a total team of 500 people and accountability for 75% of enterprise revenues. Provided direct leadership to the Managing Directors of the San Antonio and Los Angeles Offices, with four SVP Account Directors in Detroit as direct reports. • After building the San Antonio office, hiring, and developing a self-sufficient local leadership structure, relocated back to Detroit to begin to implement a similar corporate culture in the Los Angeles and Detroit offices.• Restructured the leadership teams in Los Angeles and Detroit, enabling a new generation of creative and diverse leaders to lead regional offices, transitioning from legacy advertising agency operational and cultural practices. - Encouraged this new generation of leaders to rethink, redesign, and streamline workflows across the enterprise, setting the team up for success through technology enablement and process transformation. • Drove significant revenue growth by winning Travelocity, Valero, Carfax, IHOP, Mutual of Omaha, and Covered California as new enterprise accounts.
  • Campbell Ewald
    Managing Director, San Antonio
    Campbell Ewald 2009 - Sep 2014
    Detroit, Mi, Us
    Reporting to the President, responsible for building Campbell Ewald’s San Antonio office from the ground up while providing leadership to four Senior Vice Presidents and Vice Presidents, an Account Director, and a Head of Planning.• To support the recently won USAA account, earned the opportunity to build a dedicated office to support USAA in San Antonio while also pulling in resources from Los Angeles and Detroit. - Early in 2009, relocated to San Antonio to establish the office, build out the office space, and to create a local office culture focused on transparency, collaboration, diversity, and inclusiveness. - Over the course of 12 months, encouraged the team to become immersed in every facet of the USAA business, ensuring the team understood the business’s potential and their opportunity to differentiate. - In 2010, convinced the USAA team to lean into the benefits of USAA membership with a focus on the legacies of those who earned the privilege to be USAA members.
  • Campbell Ewald
    Senior Vice President, Account Director
    Campbell Ewald 2007 - 2009
    Detroit, Mi, Us
    Reporting to the Executive Vice President Account Director, responsible for providing leadership to a SVP Account Director, a Group Account Supervisor, and Account Executive, an Assistant Account Executive, and a Traffic Coordinator. • With Michelin, responsible for leading Brand Strategy, TV, Print, and Digital Advertising, and Events Marketing.• In 2008, transitioned to the New Business Department to lead new pitches during a time of market consolidation.- Earned the opportunity to build a relationship with USAA, a high-quality insurance provider competing in a marketplace that had recently focused their large ad budgets on competitive pricing and brand awareness. - Developed and delivered a comprehensive services pitch focused on quality and legacy-based membership differentiation in a crowded category. Ultimately won the business and opened the San Antonio office.
  • Doner
    Vice President, Account Director
    Doner 2005 - 2007
    Southfield, Michigan, Us
    Accountable to two Executive Vice Presidents, responsible for providing leadership to a 20-person team with four Account Directors as direct reports and responsibility for the Progressive, Cox, PNC, and Expedia accounts.
  • Doner
    Account Director
    Doner 2002 - 2005
    Southfield, Michigan, Us
    Reporting to an Executive Vice President, responsible for providing project-based leadership to a 15-person team with a focus on developing new enterprise accounts such as Progressive, Expedia, Cox Communications, and Food Network.
  • Doner
    Senior Account Supervisor
    Doner 2001 - 2002
    Southfield, Michigan, Us
  • Doner
    Account Supervisor
    Doner 2000 - 2001
    Southfield, Michigan, Us
  • Doner
    Senior Account Executive
    Doner 2000 - 2000
    Southfield, Michigan, Us
  • Doner
    Account Executive
    Doner 1999 - 2000
    Southfield, Michigan, Us
  • Doner
    Assistant Account Executive
    Doner 1999 - 1999
    Southfield, Michigan, Us

Kevin Wertz Education Details

  • Arizona State University
    Arizona State University
    Marketing

Frequently Asked Questions about Kevin Wertz

What company does Kevin Wertz work for?

Kevin Wertz works for Shinola

What is Kevin Wertz's role at the current company?

Kevin Wertz's current role is Chief Marketing Officer, Bedrock Manufacturing (Shinola & Filson).

What is Kevin Wertz's email address?

Kevin Wertz's email address is ke****@****c-e.com

What is Kevin Wertz's direct phone number?

Kevin Wertz's direct phone number is (586) 574*****

What schools did Kevin Wertz attend?

Kevin Wertz attended Arizona State University.

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