Kevin Goff Email & Phone Number

New York, Ny, Us

Alexandria, Virginia, Us

- Leading US and global campaigns for high-profile companies in the energy and pharmaceutical sectors.- Specializing in brand building and corporate reputation management.

- Projects with a diverse range of businesses, agencies and in-house creative departments including: Saatchi & Saatchi NY, RPA Santa Monica, Independent Pet Partners, Barbasol and more.

New York, New York, Us

- Co-creative lead on Flonase and Nicorette. Flonase: - Created “Allergies Don’t Have to be Scary”, an integrated campaign including TV, OLV, social, digital, and a first-of-its-kind augmented reality experience.- The first 6 months of this campaign marked a 17.6% increase in dollar sales vs the same period the previous year - this despite a media budget that was half of what top competitors were spending.- Helped Flonase grow 2x faster than the entire category, coming in at 13.6% for the year vs 6.4%. Nicorette:- Developed “Start Stopping”, an integrated campaign including TV, OLV, social, and digital.- Following the launch, Nicorette’s share of the quit category grew for 6 consecutive months, ending 19 months of share decline.- After only 4 months, the brand made an $11 million turnaround in sales growth.

New York, Ny, Us

- Co-creative lead on Capital One.- Led the 2020 Capital One March Madness campaign, which ran in 2021 due to Covid. - Managed team of 20+ creatives across the New York and Chicago offices.- Delivered an integrated campaign of 6 broadcast spots, OLV, digital, social, OOH, and an in-stadium presence at what would have been the Final Four in Atlanta.

Chicago, Illinois, Us

- Created the highly-awarded Super Bowl commercial for Esurance with Bryan Cranston.- Produced Work For: Esurance, Samsung Mobile, UnitedHealthcare, Allstate, Frosted Flakes, Capri Sun, Serta, ALDI, Chicago Ideas Week, Zimmer Biomet- Contributed to New Business Wins: Serta, ALDI, Bridgestone, Zimmer Biomet

- Recruited to join the Pizza Hut team, but the account was lost just as I arrived. In the following months, I helped create and launch a new campaign for Sears Appliances. - Produced Work For: Sears Appliances

Boston, Ma, Us

- I was an elite runner in high school and college, so I took an opportunity to work on the New Balance Running account.- Helped create, 'Runnovation', an integrated brand campaign documenting the people and products evolving the sport. - Helped create, 'The Science of Soft', an integrated campaign launching the New Balance Fresh Foam line of shoes.- Produced Work For: New Balance Running, Volvo, Carnival Cruise Lines, ADT

New York, Ny, Us

- Produced Work For: Skittles, McDonald's, State Farm, Capital One, Sierra Mist, The Field Museum, The Laughing Cow, Morton Salt

New York, Ny, Us

- Produced Work For: McDonald's, State Farm, Capital One, Morton Salt

London, Gb

- Freelance at what was then Lowe NY for A&P Supermarkets.

New York, Ny, Us

- Produced Work For: Bud Light

Avon, Ct, Us