Kevin Whelan Email & Phone Number

Co-founder of Markalon (www.markalon.com), which works with growth stage companies to determine their optimal mix of marketing spend - then partners with them to execute the related activities. By combining predictive analytics with extensive marketing experience, Markalon enables companies to unlock the potential within their marketing channels, thereby increasing their overall return on ad spend. Our proprietary marketing analytics engine provides visibility into the optimal investment for each marketing channel based on the expected return from each at various spend levels – while incorporating the impact that the spend in one channel has on other channels. With over 20 years of experience and understanding of the digital marketing ecosystem, Kevin has worked with companies including Spotify, Discovery Communications, Scripps Networks, NY Times, NBC Universal, A&E Networks, and Light Wave Dental. He also served as Chief Operating Officer of HealthPlus Management, a private-equity backed physician practice management company, and held management positions at both Accenture and Business Engine Software. Inquiries welcome at kevin@markalon.comSpecialties include:Marketing TechnologiesMedia Mix ModelingDigital Ad Serving Technologies & Order Management SystemsSearch Engine MarketingPersonalization SolutionsDigital Analytics

Listed skills include Saas, Enterprise Software, Strategic Partnerships, E Commerce, and 24 others.