A premium story discovery studio committed to building brands and businesses by making entertainment instead of advertising. With noise at an all-time high and trust at an all-time low, the smartest brands are betting on the power of connection through stories that entertain and inspire.

Disrupting the industry in the pursuit of sustainability. Rebranded, repositioned, and rebuilt KSV from the ground up, helping double revenue in the first 18 months.

Guided a team of creative professionals to foster a culture of disruptive innovation, creativity, and collaboration. Developed creative briefs with Director of Strategy. Directed the execution of creative concepts, ensuring high quality standards. Encouraged the team’s professional and career advancement. Managed department and budgets.▪ Set the creative direction for in-house creative projects for clients like National Grid, New York State Energy Research and Development, Lake Monsters, USCRI, Mass Save, Blue Wave Solar, New York Sun, and Sunsoil CBD, totaling $45M+ in annual revenue.▪ Met with cross-functional teams to ensure creative work aligned with business priorities, brand strategy, and relatable insights and to guarantee projects were delivered on time and within budget.

A few highlights included:▪ Conceived the “Real Nice” creative platform for US Virgin Islands (USVI) Board of Tourism, driving tourism by inviting travelers to experience the authentic USVI.▪ Explored new frontiers in fuel with the development of “Starship.”

Partnered with executive leadership to define and resurrect the Hyatt Centric brand, establishing the brand’s distinctive identity and signature guest experience across Hyatt’s portfolio, ensuring consistency.A few highlights included:▪ Conceptualized and launched pilot partnership with “One Fine Stay,” penetrating brand reach into residential luxury properties nation-wide. ▪ Cultivated long-term, meaningful relationships with external creative and production teams to access top talent for various creative projects.

Member of the core pitch team that won a new cocktail in a can product for Bud Light.

At Trisect, I led the writing efforts for Orville Redenbacher's Popcorn, Slim Jim, Kawasaki, and DeVry University advertising campaigns.A few notable campaigns included:▪ Launched Orville Redenbacher’s “POP-UP BOWL” by forging strategic in-store partnerships and digital activations. ▪ Instrumental in creating Kawasaki's Ninja 500 campaign and Times Square activation, driving brand engagement.▪ Revived Kawasaki's customer relationship management (CRM) efforts with the "I am ROK" campaign.

As Copywriter, I supported campaigns for Jack Daniel’s, Kentucky Fried Chicken (KFC), State Farm, Herradura Tequila, Boeing, and MilkPEP. A few notable campaigns included:▪ Introduced the grilled side of KFC with groundbreaking “UNTHINK” campaign, reshaping brand perception.▪ Successfully failed to make Jack Daniel’s birthday a national holiday.▪ Conceived Jake from State Farm, a long-standing, iconic campaign.▪ Launched Herradura tequila into US premium market, conceiving “Never Compromise.”▪ Created Boeing’s “Beyond the Horizon” campaign and content for all marketing materials for 787 Dreamliner launch.▪ Developed MilkPEP’s “Drink Milk for a Change” campaign, inspiring teens to make a difference.