Kevin W. Jackson

Kevin W. Jackson Email and Phone Number

Vice President, Marketing and Business Development @ MagnetLABS CatalogIQ
San Diego, CA, US
Kevin W. Jackson's Location
San Diego Metropolitan Area, United States, United States
Kevin W. Jackson's Contact Details
About Kevin W. Jackson

e-Commerce Personalization Evangelist and Business AnalystDeep commerce and personalization subject matter expert with extensive marketing and analytics experience in retail commerce and financial services including 20 years in executive management and leadership roles.I've been privileged to work with many of the biggest e-commerce businesses in America, the EU, and EMEA. Names most will recognize like Home Depot, Gap, JC Penney, Dicks Sporting Goods, Fast Retailing (worlds third largest retailer/owner of Uniqlo), the Ascena Group (chicos and more), Big Lots, DSG and many, many more.I've worked with or competed against the top e-commerce personalization platforms including bloomreach, Certona, Dynamic Yield, Einstein (Salesforce), Magento (Adobe Commerce), Monetate, Kibo, Optimizely (episerver), and Reflektion (Sitecore Discover).I've written papers, reports, use cases, competitive reviews across a variety of topics and industry verticals. I have authored best practices for personalization use cases including product fitment, experience architecture, email marketing, and I have generated training presentations and videos for both clients and internal stakeholders.Currently serving in an analytics and marketing leadership role at Sitecore post the Reflektion acquisition in 2021. Reflektion has been rebranded as Sitecore Discover.In addition to industry affiliations as a founding member of the Super Data Science community, a contributing member of the San Diego Tableau Users Group, and a long-time member of the Digital Analytics Association (DAA), I also enjoy public speaking and welcome opportunities to discuss all things digital with user groups and associations. When I’m not working with numbers, I am an avid reader of history and philosophy, a Porsche enthusiast, collector of vintage watches and cowboy boots, and I enjoy road trips, getting outside and hiking with my wife. I also love animals of all kinds and am the proud sponsor of a six-banded armadillo named Frank at the Animal Tracks animal sanctuary in Aqua Dulce, California. My friends call me Tex!

Kevin W. Jackson's Current Company Details
MagnetLABS CatalogIQ

Magnetlabs Catalogiq

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Vice President, Marketing and Business Development
San Diego, CA, US
Website:
magnetlabs.ai
Employees:
4
Kevin W. Jackson Work Experience Details
  • Magnetlabs Catalogiq
    Vice President, Marketing And Business Development
    Magnetlabs Catalogiq
    San Diego, Ca, Us
    View
  • Criticalkpi
    Senior Commerce Consultant - Ai, Search, & Product Discovery
    Criticalkpi Jun 2024 - Present
    Data Driven to Measure What Counts"Data is like garbage. You'd better know what you are going to do with it before you collect it." - Mark TwainCommerce consultant for:- AI driven Search and Recommendations- Performance Analytics & Data Visualization- Testing & Optimization- And lots more!
  • Sitecore
    Sr. Director, Analytics & Optimization [Search & Discover]
    Sitecore Nov 2021 - May 2024
    San Francisco, California, Us
    View
  • Reflektion (Acquired By Sitecore)
    Sr. Director, Analytics & Optimization
    Reflektion (Acquired By Sitecore) Jun 2021 - Oct 2021
    Consultant to Tier 1 and 2 e-commerce accounts to optimize implementations for maximum ROI.• Established internal best practices and audits for product Search and Recommendations based on extensive testing across over 120 applications/domains.• Generated aggregated monthly and annual trending performance reports based on industry verticals, device type, and season (Black Friday, etc).• Supported Client Success Team with annual client Business Reviews, monthly Executive Business Reviews, and a monthly email newsletter (5 Minutes of Reflektion) focusing on new product features, use cases, and testing wins.• Supported Sales in closing large market opportunities with deep-dive product demos, competitive analyses, Requests for Proposal, and ROI calculation.• Instituted an internal sales training program (Sitecore Discover Advocacy Group) to assist AEs in learning how to better prospect, present, sell, and close new Discover opportunities within their territories.• Coordinated with Product Development to deploy and beta test new platform features including Segmentation, Content Search, entity/object management, and Sitecore CDP integration.• Developed internal training and documentation for Sitecore’s extensive partner network.
  • Monetate
    Sr. Manager, Digital Experience & Analytics
    Monetate Oct 2019 - Jun 2021
    Dallas, Texas, Us
    View
  • Certona (Aquired By Monetate)
    Sr. Manager, Digital Experience & Optimization
    Certona (Aquired By Monetate) Jan 2016 - May 2021
    - Consult and manage over 100 of the company's premium accounts for Digital Experience Optimization.- Conducted over 1200 tests based on site and purchase behavior, customer preferences, and demographics and developed an "intelligent slotting" methodology for product recommendations.- Developed best practices for critical Use Cases including fitment and product & content recommendations in email. - Developed internal and client-facing training including presentations, videos, and recorded live webinar broadcasts.- Analyze client site performance based on key metrics and KPIs while advocating industry best practices through annual site audits and defined marketing roadmaps.- Optimize site experience utilizing patented predictive analytics to increase visitor engagement, conversion, and revenue.- Consult to sales and marketing to win new clients and increase client retention.- Consult to product development in leveraging Certona's key legacy functionality for inclusion in the Monetate and Kibo Cloud Commerce Platforms.- Received a departmental bonus for three years based on client satisfaction. Certona's real-time individualized profiling and targeting delivers a unique customer experience for many industry leading e-tailers and provides added value through highly personalized client services and support. Certona's clients include nine category leaders in office supplies, apparel, automotive parts, pet supply, sporting goods, housewares, non-apparel accessories, specialty and jewelry.Certona has been ranked the top personalization provider by the internet RETAILER Top 500 Guide for eight years in a row. Certona was acquired by Kibo in 2019.
  • Ltc411 Financial Network
    Director, Marketing Analytics
    Ltc411 Financial Network Mar 2011 - Dec 2015
    Manage web and email marketing, social media, search engine optimization and coordinate online and offline promotional activity. Implement web analytics to gain insight into customer behavior for product development, online advertising, and conversion optimization. Generate copywriting and artwork for promotional material, conduct A/B testing, and manage website user experience. Identify and measure critical KPIs and publish analytics dashboards for company stakeholders. Recommend improvements, identify growth opportunities, and recognize trends through data exploration. In short, I look for ways to improve our branding, marketing, sales, and most importantly, our revenue. ROI counts!
  • Western Capital Financial (Aquired By Retirement Capital Group)
    Vice President, Affinity Marketing [Financial Services]
    Western Capital Financial (Aquired By Retirement Capital Group) Jul 2001 - Feb 2011
    Develop, implement and manage strategies to increase market penetration of affinity programs, grow market base through the acquisition of association endorsements, and build distribution by recruiting affiliate securities and insurance representatives. Built state association endorsement programs for marketing qualified retirement plans, annuities, life insurance and long-term care insurance resulting in new channel revenue. Developed and managed email marketing databases and promotional campaigns with web-based applications and lead tracking software resulting in significant reduction of lead acquisition costs. NOTE: Company was renamed to Retirement Capital Group (2003) and then split off as Retirement Strategies Group (2007).
  • Gs Xxi (Subsidiary Of Kintetsu World Express)
    Vice President, Marketing (Saas Solutions)
    Gs Xxi (Subsidiary Of Kintetsu World Express) 1996 - 2001
    Led an internal team of resources to design and implement a suite of value-added support services for the company’s international corporate customers resulting in improved technology integration and customer retention. Coordinated trade-show event marketing and networking with local trade groups resulting in increased lead generation for application development and consulting.
  • Tlp Advertising And Design
    Creative Account Manager
    Tlp Advertising And Design 1992 - 1996
    Responsible for new business development and account maintenance through direct marketing and selling, trade group contacts and referral sources. Collaborated with business clients and provided art direction for corporate identity, branding, marketing and sales collateral, communications (newsletters), advertising and web site design and development. Managed outsourced vendor relationships for prepress, print, bindery, prospect list purchasing, direct mail fulfillment, application development and web site hosting.
  • Allied Bank Of Texas (Acquired By Wells Fargo)
    Client Services Associate
    Allied Bank Of Texas (Acquired By Wells Fargo) Jun 1984 - Nov 1987
    I spent almost three years in banking working in client services and new accounts while I attended night school. The most exciting part of my short banking career occurred when I was held up at gunpoint while working as a teller in the summer of 1985! In January 1986, our bank was heartbroken to learn of the Space Shuttle Challenger disaster and the loss of seven lives several of whom banked with us. In 1987 I and two other bank employees were subpoenaed as witnesses because we had cashed $10,000 checks for three suspects in a high-profile murder case. Banking was not for me, but I still have these memories and others that serve me well.

Kevin W. Jackson Skills

Marketing Data Analysis Tableau Business Intelligence Web Analytics Google Analytics Conversion Optimization Certona Personalization Multivariate Testing Optimizely A/b/n Testing Web Design Search Engine Optimization Email Marketing

Kevin W. Jackson Education Details

  • Western Governors University
    Western Governors University
    Business - Information Technology Management
  • Palomar College
    Palomar College
    Marketing - Digital Media
  • Palomar College
    Palomar College
    Business Administration
  • Market Motive
    Market Motive
    Web Analytics
  • Ltc Financial Partners Sales Institute
    Ltc Financial Partners Sales Institute
    Personal Lines Of Insurance
  • Global Leadership And Management Resources
    Global Leadership And Management Resources
    Global Leadership And Management Certificate
  • University Of Houston
    University Of Houston
    Computer And Information Sciences

Frequently Asked Questions about Kevin W. Jackson

What company does Kevin W. Jackson work for?

Kevin W. Jackson works for Magnetlabs Catalogiq

What is Kevin W. Jackson's role at the current company?

Kevin W. Jackson's current role is Vice President, Marketing and Business Development.

What is Kevin W. Jackson's email address?

Kevin W. Jackson's email address is kw****@****mac.com

What is Kevin W. Jackson's direct phone number?

Kevin W. Jackson's direct phone number is +161960*****

What schools did Kevin W. Jackson attend?

Kevin W. Jackson attended Western Governors University, Palomar College, Palomar College, Market Motive, Ltc Financial Partners Sales Institute, Global Leadership And Management Resources, University Of Houston.

What are some of Kevin W. Jackson's interests?

Kevin W. Jackson has interest in Mint, Exercise, Technology, Home Improvement, Shooting, Reading, Sports, Home Decoration, Health, Cooking.

What skills is Kevin W. Jackson known for?

Kevin W. Jackson has skills like Marketing, Data Analysis, Tableau Business Intelligence, Web Analytics, Google Analytics, Conversion Optimization, Certona Personalization, Multivariate Testing, Optimizely A/b/n Testing, Web Design, Search Engine Optimization, Email Marketing.

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