Kevin W. Jackson Email & Phone Number

San Diego, CA, US

Data Driven to Measure What Counts"Data is like garbage. You'd better know what you are going to do with it before you collect it." - Mark TwainCommerce consultant for:- AI driven Search and Recommendations- Performance Analytics & Data Visualization- Testing & Optimization- And lots more!

San Francisco, California, US

• Consultant to Tier 1 and 2 e-commerce accounts to optimize implementations for maximum ROI.
• Established internal best practices and audits for product Search and Recommendations based on extensive testing across over 120 applications/domains.
• Generated aggregated monthly and annual trending performance reports based on industry verticals, device type, and season (Black Friday, etc).
• Supported Client Success Team with annual client Business Reviews, monthly Executive Business Reviews, and a monthly email newsletter (5 Minutes of Reflektion) focusing on new product features, use cases, and testing.
• Supported Sales in closing large market opportunities with deep-dive product demos, competitive analyses, Requests for Proposal, and ROI calculation.
• Instituted an internal sales training program (Sitecore Discover Advocacy Group) to assist AEs in learning how to better prospect, present, sell, and close new Discover opportunities within their territories.

Dallas, Texas, US

- Consult and manage over 100 of the company's premium accounts for Digital Experience Optimization.- Conducted over 1200 tests based on site and purchase behavior, customer preferences, and demographics and developed an "intelligent slotting" methodology for product recommendations.- Developed best practices for critical Use Cases including fitment and.

Manage web and email marketing, social media, search engine optimization and coordinate online and offline promotional activity. Implement web analytics to gain insight into customer behavior for product development, online advertising, and conversion optimization. Generate copywriting and artwork for promotional material, conduct A/B testing, and manage.

Develop, implement and manage strategies to increase market penetration of affinity programs, grow market base through the acquisition of association endorsements, and build distribution by recruiting affiliate securities and insurance representatives. Built state association endorsement programs for marketing qualified retirement plans, annuities, life.

Led an internal team of resources to design and implement a suite of value-added support services for the company’s international corporate customers resulting in improved technology integration and customer retention. Coordinated trade-show event marketing and networking with local trade groups resulting in increased lead generation for application.

Responsible for new business development and account maintenance through direct marketing and selling, trade group contacts and referral sources. Collaborated with business clients and provided art direction for corporate identity, branding, marketing and sales collateral, communications (newsletters), advertising and web site design and development..

I spent almost three years in banking working in client services and new accounts while I attended night school. The most exciting part of my short banking career occurred when I was held up at gunpoint while working as a teller in the summer of 1985! In January 1986, our bank was heartbroken to learn of the Space Shuttle Challenger disaster and the loss.

Bachelor'S Degree, Business - Information Technology Management

Associate'S Degree, Marketing - Digital Media

Associate'S Degree, Business Administration

Online Marketing Certified Master (Omcm), Web Analytics

Advanced Relationship Selling Certificate, Personal Lines Of Insurance

Global Leadership And Management Certificate

Associate'S Degree, Computer And Information Sciences