Resourceful and creative marketing executive with proven leadership in building brand awareness and recognition. If you can define a vision for your product, service or organization, I can develop a compelling and consistent marketing message that effectively conveys that vision. I strongly advocate for a disciplined and integrated marketing communications approach to developing and promoting businesses. I have:- Devised and orchestrated many effective external and internal marketing initiatives, resulting in revenue and market growth. - Proficiency in strategic positioning and promotion. - Experience in developing and bringing to market profitable consumer and business products and services. - Managed marketing budgets from $100,000 to $12 million. - A passion for teaching and sharing the finer points of strategic marketing management with college students and working adults.My specialties include: Brand development, strategic positioning and integrated marketing communication.Expertise in: Advertising, public relations, market research, new product and market development, database marketing, online marketing, direct marketing, social media, special events, sales support, product pricing, budget and cost management.