Over 10 years in Hospitality Industry as Marketing, eCommerce and Digital expert after graduated from KDU University, Malaysia. My career started with Starwood Hotel Group in 2010, as one of the first group of talents of Digital & eCommerce Team.With experience on Marketing, Digital Marketing, eCommerce, Distribution Channel Management (familiar with Global Distribution System, Central Reservation System, Call Center, Online Travel Agency, Wholesaler and emerging tech. e.g. Direct Connectivity), I have gained wealth industry experience and established credible personal reputation, served Starwood as "West & Central Area Direct Connectivity Champion" and "South China Area Trainer" etc.From 2015, I served two Hospitality Management Companies as Corporate Digital Leader for Greater China Region.
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总经理（携程丽呈酒店集团）携程集团 Jan 2023 - Present山东省 -
Cmo - Head Of Digital Marketing, Branding Management & Loyalty Management（品牌会员营销及数字化赋能合伙人）万科 Apr 2021 - Aug 2022中国 上海市 -
Director Of Brand Management & Marketing, Minyoun Hospitality明宇商旅股份有限公司 Jan 2018 - Apr 2021中国 四川 成都 -
Regional Dir. Of Digital Marketing And Distribution, Greater ChinaFrasers Centrepoint Limited Sep 2016 - Dec 2017Shanghai大中华区数字营销及在线分销总监 -
Director Of Digital Marketing & Online Distribution明宇商旅股份有限公司 Oct 2015 - Sep 2016ChengduOnline Distribution Responsibilities (Brand Web Management, Direct-Sale Platform Development management, Direct Connectivity Development etc.)Project and Agency ManagementStrong Ability of ExecutionBrand Understanding & PreferenceDigital Marketing & Online Distribution Overall Strategy and Budget ManagementDigital Marketing Responsibilities (PPC / SEO / Social Media / Email / Mobile etc.)
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Director Of Digital Marketing & Online Distribution喜达屋 Aug 2010 - Sep 2015Chongqing City, ChinaMarketing & Communication3rd Party Distribution Channel Management (OTA/Wholesaler/GDS)Branded Website MarketingSocial MarketingOnline Related System OperationReporting and Analyzing
Chen Wu Education Details
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Kolej KduHospitality And Tourism Management
Frequently Asked Questions about Chen Wu
What company does Chen Wu work for?
Chen Wu works for 携程集团
What is Chen Wu's role at the current company?
Chen Wu's current role is General Manager.
What schools did Chen Wu attend?
Chen Wu attended Kolej Kdu.
Who are Chen Wu's colleagues?
Chen Wu's colleagues are 陈寅森, 涂宏亮, 杜轶华, 高明飞, Frankie Meng, Zhenyuan Liang, S Fire Hao.
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