Kevin Davis Email & Phone Number

United States

• Directs the marketing strategy for Toyota Industrial Equipment’s regional dealership spanning Western Washington and Oregon State.• Established a content marketing strategy aligned with company sales goals.• Optimized email marketing campaigns, improving open rates from 13% up to 26% and click through rates from 1% up to 5%.• Designed print advertising and marketing collateral in support of every department.• Collaborated with leadership in the creation of a company intranet.• Developed Wordpress eCommerce website in support of Storage and Automation department's growth• Built and launched a revamp of the main corporate website saving the company over $15,000 in development costs and improving the website lead submission rate.• Ran 4-month SEM campaign with a 6.03% CTR and 16.9% Impression Share in support of a product promotion.

Federal Way, Washington, United States

• Responsible for $150k/month multi-channel marketing budget for the top Kia Dealer in Western Washington & Leading KiaFranchise in the Western US.• Reported directly to the CEO and Regional President to identify corporate goals and develop marketing campaign KPIs.• Implemented a social media (facebook, Twitter, instagram) and online reputation strategy resulting in 4.2 avg ratingacross all major review platforms.• Enhanced analysis of media mix and channel optimization using a self-built database (MS Access) and data visualizationtools (Microsoft Power BI, Google Data Studio).• Spearheaded the initiative to improve website UX & UI (Adobe XD) to resulting in 10% higher engagement & conversionsfor mobile audiences.• Collaborated with marketing team members to implement creative marketing campaigns across multiple channels..• Built strong partnerships with 3rd-Party advertising teams.• Established shared asset resources in Microsoft SharePoint to improve brand integrity across regions.• Designed digital and point of sale marketing materials with Adobe Creative Cloud for external customers and internalcommunication.• Expanded and improved corporate branding guidelines.

Renton, Wa

• Managed the development of the digital marketing plan and implementation for a 3 dealership auto group. • Identified KPIs and areas of improvement to drive digital ad spend. • Developed deep analysis reporting on performance of purchased and organic lead sources & PPC campaigns in Google & Bing. • Maintained dealer group’s retail websites and social media accounts utilizing industry best practices increasing site traffic by 100%. • Designed, built, and maintained a virtual vehicle accessories catalog site, improving parts sales by 5% & streamlining internal communications. • Liaised with third- party vendors to insure they met company goals and improve accountability.

Greater Seattle Area

• Managed over 60 nationwide client websites across multiple automotive brands.• Conducted research and consulted with account managers to collaborate on effective SEO strategy.• Created rich website content and landing pages based on customer feedback & competitive analysis.

Seattle, Wa

Serve as the primary technical and customer service support for all online retail marketing (OLR) and Customer Relationship Management (CRM) products tailored for automotive dealerships. Perform troubleshooting to resolve issues regarding inventory management, software performance and website design issues, escalating to second tier support when necessary. Educate and assist clients in the use of OLR and CRM products. Serve as a liaison between the customer, The Cobalt Group and third party organizations in regards to the use of OLR and CRM products.

Bothell, Wa

Served as the second tier of technical support service contact for corporate, government and sponsored account holders. Assisted, guided and educated customer service representatives concerning device, network and system issues. Escalated issues to the third tier of support as needed and followed up with customers regarding resolved issues. Used various proprietary software programs such as Telegence, Care, Snooper and Clarify on a daily basis to complete the previous stated duties.

Bothell, Wa

Served as the primary service contact for corporate, government and sponsored account holders. Provided timely, accurate and courteous service in matters concerning billing, device and network issues, account changes, rate plan, features and all general inquiries. Used various proprietary software programs such as Telegence, Axys, and Primus on a daily basis to complete the previous stated duties.

Tacoma, Wa

-Provided Intelligence Support for the Commander of the Explosive Ordnance Disposal Battalion-Supervised and trained soldiers on conducting operations as part of a command center-Participated in joint training operations with military & law enforcement bomb disposal teams

Bothell, Wa

As the second tier of customer service in an inbound call center, provide timely and accurate support for all customer inquiries including: device and network troubleshooting, billing, rate plan and features and all general inquiries. On a daily basis use multiple computer applications such as Siebel, WebAXE, Axys, CCNet and Primus. Display knowledge of various wireless technologies and upcoming changes

Phoenix, Arizona, United States

• Collected reports from military & national law enforcement to assess threats to soldiers from domestic & foreign terrorists.• Developed intelligence summary report distributed to units statewide.• Processed and cataloged classified documents according to document retention protocols.• Provided updated country briefings for soldiers traveling overseas.

Papago Military Reservation

-Lead team of Intelligence Analysts in support of Attack Aviation Regiment operations-Provided detailed threat assessments in support of future operations-Developed operational graphics and reports-Trained subordinates in up-to-date analysis tools and methodologies.

Papago Military Reservation

• Maintained and repaired unit fleet of Blackhawk (UH-60) helicopters.• Inspected aircraft for airworthiness before and after flight.• Maintained detailed repair records for each procedure conducted.