Kevin Y. Fernandez Email & Phone Number

Los Angeles, Ca, Us

•Develop and execute social media strategy across platforms (Facebook, Instagram, LinkedIn, etc.) to drive brand engagement, awareness, and traffic.•Oversee content creation and manage posting schedules, engagement, and growth strategies for all social media channels.•Manage email marketing campaigns, including newsletter creation, automated customer journey emails, and seasonal promotions.•Lead influencer marketing initiatives, building relationships with influencers to amplify brand reach and engagement.•Lead paid advertising efforts (Google Ads, Meta Ads, etc.), ensuring optimized targeting, budget management, and campaign performance analysis.•Utilize TOAST POS system and TOAST marketing tools to design and optimize the loyalty program, customer feedback channels, and targeted promotions.•Design marketing collateral (flyers, menus, promotional signage, etc.) using graphic design software, ensuring brand consistency across all print and digital materials.•Maintain the company website with regular updates, menu changes, and promotions, ensuring a user-friendly experience.•Track and analyze performance metrics for all marketing efforts, reporting on KPIs to guide future marketing strategy and optimize ROI.•Collaborate with cross-functional teams (kitchen, front-of-house, operations) to align marketing efforts with business goals and customer experience.•Stay updated on industry trends and competitor activities, adapting strategies to meet changing market demands and customer interests.

New York, Us

• Developed and executed social media content strategies for clients that garnered over 3 million views on various platforms, leading to a 35% increase in website traffic.• Content Strategy Success: Created and implemented comprehensive content calendars for clients, which increased website traffic by 20% from social channels and reduced bounce rates by 10%.• Created and implemented comprehensive content calendars for clients, which increased website traffic by 20% from social channels and reduced bounce rates by 10%.• E-Commerce Optimization: Optimized a client’s e-commerce store, implementing strategic changes that resulted in a 50% increase in traffic and a 30% boost in sales, significantly enhancing store performance.• Social Media Marketing: Executed strategic social media campaigns that aligned with overarching marketing objectives and emerging industry trends, driving significant growth and engagement.• Content Marketing: Produce compelling, SEO-optimized content across various formats, including images, videos, and blog articles, resulting in the exponential growth of a TikTok account to over 30,000 followers and a YouTube channel to over 8,900 subscribers within a year.• Managed influencer partnerships and content collaborations that elevated brand mentions by 45%, enhancing overall visibility and driving a 20% increase in customer inquiries.• Performance Analytics: Conducted detailed social media performance analyses and provided actionable insights, resulting in a 40% improvement in campaign ROI and a more refined strategy for future initiatives.• Revenue Generation: Consulted on and optimized paid social media campaigns, resulting in a 25% boost in client sales and a $60K increase in annual revenue.• Videography & Photography: Consistently deliver high-caliber photography and video editing services, effectively capturing and conveying brand narratives, leading to enhanced audience engagement.

Los Angeles, California, Us

• Analyzed competitor SEO marketing content strategies, identifying opportunities for backlink building and content optimization to outrank competitors and increase organic traffic for CPG clients • Copywriting: Curated compelling online content, including 500+ SEO optimized articles targeting Consumer Packaged Goods (CPG) buyers and copy for landing pages, email campaigns, across a variety of tones, resulting in an increase in traffic and engagement on client websites (Averaging 30,000+ words of content per week) • Conducted extensive keyword research utilizing the SEO toolset Ahrefs to identify high-volume, low-difficulty keywords for leading ecommerce brands, resulting in an increase in organic search rankings from page 3 to the top 5 results for 10+ high-competition keywords.• Implemented on-page optimization techniques such as meta tags, header tags, and internal linking structure to improve search engine visibility and drive organic traffic to client websites• Performed SEO keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities• Provided 100+ SEO client & competitor analysis reports and recommendations in coordination with elements and structure of websites• Utilized data and analytics to track and measure the effectiveness of SEO strategies, resulting in a 10% decrease in bounce rate and a 15% increase in time on site• Created and implemented link building campaigns resulting in a 25% increase in backlinks and a 20% increase in organic search visibility• Managed and maintained local SEO listings, resulting in a 15% increase in local search visibility and a 10% increase in foot traffic to physical locations• Utilized A/B testing to optimize website copy and calls-to-action, resulting in a 15% increase in conversions

San Juan Capistrano, California, Us

• Managed the full rebranding efforts for a major city’s department (Los Angeles County Department of Regional Planning), resulting in a 30% increase in brand recognition and client satisfaction• Demonstrated exceptional project management capabilities by efficiently overseeing simultaneous projects, including the design and development of marketing campaigns and timeline management, resulting in a 100% successful project completion rate• Social Media Management: Managed the publishing and moderation of digital content across the company’s various social platforms (Instagram, Twitter, LinkedIn, Facebook), resulting in a 30% increase in website traffic and a 20% increase in follower engagement• Led 50+ presentations with key stakeholders, created presentation decks, developed detailed timelines, coordinated meetings, assigned tasks, and managed deliverables• Developed and executed influencer collaborations and activations resulting in increase of client brand engagement and sales• Managed relationships with influencers, ensuring that brand messaging and image were consistent across all collaborations• Managed the logistics of trade shows, including coordinating with vendors, arranging transportation and accommodations for leadership, and overseeing the design and production of exhibition materials, resulting in successful trade show experiences for the company.• Lead, facilitate, coordinated, and tracked day-to-day activities required to ensure Digital Marketing/Graphic Design related projects and Mailchimp email campaigns were completed on time, successfully, and in a manner consistent with terms of contracts.• Developed detailed timelines, coordinated meetings, assigned tasks, and monitored the progress for multiple projects simultaneously• Examples of Projects Managed: Publications/Rebrands for the City of Lancaster, Town of Danville, City of Santa Monica, City of Orange, Full Rebrand of the Los Angeles County Dept. of Regional Planning.

Irvine, Ca, Us

• Communicated effectively with 3rd party vendors, project coordinators, and project managers to address any invoice and contract issues, ensuring timely payments and maintaining positive vendor relationships.• Efficient Database Management: Streamlined construction draw processes for multifamily property renovation projects by meticulously reviewing and processing thousands of transactions on a monthly basis, resulting in 100% accurate and timely financial reporting.• Reviewed and processed contracts and invoices with high attention to detail, resulting in a reduction in contract and invoice errors by 100%.• Processed, tracked and reviewed construction draws for various projects.• Managed draw requests/requirements.• Calculated invoice contracting fees.• Lien waiver maintenance and subcontractor subwaiver verification.• Sorted, coded, and matched invoices.• Posted transactions to journals, ledgers and other records

San Francisco, Ca, Us

• Successfully consulted and partnered with business owners of all verticals to utilize Yelp advertising solutions resulting in increased exposure and sales• Created marketing strategies and trained business owners of various industries to achieve growth goals through brand strategy and full optimization of Yelp's platform• Delivered product demonstrations, objection handling, contract negotiations, and assisted business owners with onboarding to their paid Yelp advertising campaign• Consistently exceeded quota expectations with an average 130% attainment • Utilized the CRM software Salesforce to effectively manage a consistent, revenue-producing pipeline by completing the full sales cycle by generating and managing 1,000+ leads • Assisted in the establishment of the National Remote Branch of the Local Sales Division of the organization through working from a home-based office; • Performed online and client-facing product demonstrations, value propositions, and contract negotiations; • Member of the #1 ranked team in the entire Remote Office: August 2018; • Member of the #2 ranked team in the entire Local Sales Organization (620+ Teams): July 2018; • Member of the #1 ranked team in the San Francisco Local Sales Office (50+ Teams): July 2018;

San Francisco, Ca, Us

Yelp connects people with great local businesses. Yelp is an American multinational corporation headquartered in San Francisco, California. It develops, hosts and markets Yelp.com and the Yelp mobile app, which publish crowd-sourced reviews about local businesses, as well as the online reservation service Yelp Reservations. Yelp users have contributed approximately 155 million cumulative reviews of almost every type of local business. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online. • Consulted, negotiated, and successfully sold Yelp advertising solutions to business owners of all industries and territories; • Devised marketing strategies and trained business owners of all industries to achieve marketing goals through full optimization of the Yelp platform;• Performed online and client-facing product demonstrations, value propositions, contract negotiations, campaign set-up, and account management; • Top team producer: August & September 2017 ($71K+) in Sales;• Member of the #2 ranked team in the entire sales organization (620 Teams): July 2018; • Utilized the Customer Relationship Management (CRM) system Salesforce to manage a pipeline of over 3,000 businesses in order to optimize efficiency of sales leads and drive the full sales cycle from prospecting to close of transaction;

New York, Ny, Us

Morgan Stanley, listed #67 of the 2018 Fortune 500, mobilizes capital to help governments, corporations, institutions and individuals around the world achieve their financial goals. For over 75 years, the firm’s reputation for using innovative thinking to solve complex problems has been well earned and rarely matched. A consistent industry leader throughout decades of dramatic change in modern finance, Morgan Stanley will continue to break new ground in advising, serving and providing new opportunities for its clients.• Managed all marketing efforts for a team of financial advisors including all aspects of planning educational market update events; • Developed relationships and communicated with clients and business prospects;• Managed print campaigns including all aspects of direct mailer production;• Performed administrative duties that supported Financial Advisors in daily business practices, including but not limited to, high volume telephone calls, coordination of prospective client meetings, data entry & client database maintenance. • Developed business, financial, and analytical skills through the completion of internal firm courses used for the training of associates and analysts

Huntington Beach, Ca, Us

World Wide Motion Pictures Corporation is a diversified company, primarily engaged in the development, packaging, production, acquisition, and distribution of live-action motion picture and television productions for theatrical exhibition, television broadcast, and syndication and all other ancillary markets. The company’s productions and services are designed for global consumption, utilizing sales and marketing channels in territories throughout the world. World Wide Motion Pictures Corporation also serves as a consulting and advisory entity to the film and television industry in a variety of different areas.• Created and managed content for social media platforms included: Facebook, Instagram, Tumblr, Twitter, Youtube; • Created campaign calendars and schedules across all appropriate social channels; • Managed the daily use of multiple social media networks;• Reported to the CEO, provided assistance to senior management in areas of corporate production, marketing, and distribution;• Tracked and reported on Key Performance Indicators (KPIS’s) of social engagement with the marketing team; • Participated in internal brainstorms to create innovative concepts and ideas to marketing team for content based on community and audience insights;

Long Beach, Ca, Us

The YMCA (The Y) is the nation’s leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. At the YMCA, strengthening community is our cause. We believe that lasting personal and social change can only come about when we all work together to invest in our kids, our health and our neighbors. Lifeguards at the Y are responsible for the maintenance of a safe aquatic environment and first response in an aquatic emergency.• Monitored and Assisted Members in swimming areas to maintain order and safety; • Demonstrated and explained proper physical swimming activities, techniques,and procedures; • Created a fun and inviting learning environment to ensure a positive memberexperience;• Maintained proper health and safety standards, in accordance with AssociationAquatics safety standards and guidelines;• Led group, private, and semi-private swim lessons to all ages and ability levels;• Built positive relationships and interacted with members;

The Inter-Fraternity Council (IFC) was established as the governing body of Greek Fraternities at CSULB to engage students in Greek Life, promote fraternal values and enact regulatory policies and events that benefit all fraternities on campus. Our mission is to provide students interested in Greek Life a direct link to our fraternities on campus that can promote student development while in school. IFC Officers are appointed through an application process of 10 members, comprised of active Greek fraternity gentlemen, who serve year-long terms to promote the Greek Community and student environment of new members. • Oversaw the activity of fraternities at CSULB regarding Leadership/Risk Management; • Organized and hosted The General Session in both spring and fall of 2015; The General Session is a six-hour orientation program for all new members. The objective is for students to connect with their peers and understand the benefits and responsibilities they have as new members of the Greek community. This is achieved through team building activities, a keynote address, and a Greek alumni panel.• Coordinated with Greek Advisor, Director of Student, Life & Development, Dean of Students, and other student leaders;• Collaborated with the CSULB Alcohol, Tobacco, & Other Drugs (ATOD) staff to improve Risk Management workshops:

Irvine, California, Us

L-R-G is a company designed to overthrow the masses by our influence. Our slogan is simple, "underground inventive, overground effective"​. Think of us as a support group for the independent and underground culture. We’re trying to put the spotlight where we think it really belongs, because it is much more than clothing and concepts. It is a way of living. L-R-G, innovative essence for the above average person.• Represented the brand Lifted Research Group (LRG) at California State University, Long Beach as a campus ambassador; • Promoted the brand on campus to students using on-campus events, student organization affiliations, and social networks; • Made alliances with event coordinators and leaders of CSULB student organizations to promote the brand at sporting, philanthropic, and on-campus events; • Distribute LRG promotional materials and messaging throughout the campus;

Indianapolis, In, Us

-Managed the committee operations of a 60-man organization, focusing on public relations, community engagement, recruitment, fundraising, and academics.-Published monthly news, events, and stories during the fiscal year through website, social media outlets, and with the International Headquarters of TKE. -Drafted resolutions and by-law changes within the organization constitution to promote transparency and values.-Promote membership hospitality to alumni members of multiple generations through social gathering events and philanthropic coordinated efforts. -Record the history of the organization and facilitate the collection and distribution of a membership database of more than 750 people.

Education record

Bachelor Of Science - Bs, Business Administration And Management, General

Certification Of Graduation, Leadership