Kevin Leblanc Email & Phone Number

Kirkland, Wa, Us

San Francisco, California, Us

Lead Product Marketing, Solution Marketing, Technical Marketing, Competitive and Market Intelligence, Partner Marketing, and Industry Analyst Relations for Splunk’s Security, IT Operations, DevOps, and Data Platform portfolio

Seattle, Wa, Us

Served as the most senior marketing leader and built, scaled, and managed the global demand generation team for AWS Marketplace and Data Exchange during highly rapid growth period. Key Accomplishments:- Developed from the “ground-up” solution, field, digital, partner, event, and content marketing as well as customer advocacy in addition to establishing an inside sales representative team. - Built and scaled a highly predictable demand generation engine with full visibility across the entire funnel. o Exceeded lead production targets – 2017: 133% of plan, 2018: 100% of plan (+235% YoY), 2019: 114% of plan (+123% YoY), and 2020: 120% of plan (+72% YoY).o Drove a 15x improvement in marketing-sourced ARR from 2017 to 2020 through a mix of product-led growth (PLG) and high-touch sales and partner customer engagement models. - Set and lead implementation of the AWS Marketplace martech and programs by launching 1) AWS Marketplace Seller GTM Program, 2) Seller GTM Academy and Concierge Service, 3) AWS Marketplace Solutions, 4) Account Based Marketing, 5) Intent/Propensity to buy models, 6) Attribution models, 7) Content Activation platform.

Santa Clara, California, Us

Lead product and solution marketing strategy across endpoint, network, and web security platforms, data protection, and security management (SIEM). Direct a team of 27 product marketing professionals, managing go-to-market programs designed to generate > $1B in annual bookings. Define and develop global demand generation marketing campaigns to promote new business and increase cross-sale opportunity within install base. Develop customer experience programs to drive Net Promoter Score targets.Key Accomplishments:- Crafted sales plays and marketing campaigns to effectively transform business focus on solution selling, obtained 169% of campaign marketing response target, 107% of marketing-sourced bookings target, and increased year-over-year cross-sell bookings.- Coordinated new business generation account-based marketing programs featuring tailored messaging, call-to-action offers, sales channel enablement tools, and monetary incentive programs.- Developed and led strategic monetization framework for a company shift from perpetual licensing to subscription-based SaaS/Cloud licensing model.- Orchestrated content development for Intel Security’s annual security conference as well the Executive Briefing Center.

Santa Clara, California, Us

I managed marketing teams responsible for Intel Security’s largest and most mature product line, Endpoint Security as well as Security Management an emerging high-growth product portfolio.Key Accomplishments:- Developed go-to-market strategies to increase business unit performance, including new solution packaging and altered pricing structure. Realized nearly 2X faster-than-market growth from 2013-2015.- Devised competitive programs targeted at main industry competitor, driving over $50M in new business within the first year of implementation.- Rebuilt the security management product marketing team and developed GTM strategies targeting install base cross-sell and new business generation; doubled Security Management business unit revenues.

San Jose, California, Us

Designed and developed the role of Geo-Theater Product Marketing and relocated to the Asia-Pacific region to direct go-to-market efforts. Defined local market product/solution requirements to ensure launch readiness and conducted pricing and packaging analysis as well as sales enablement training. Key Accomplishments:- Created integrated geo-marketing plans encompassing demand generation and sales enablement programs as well as product launch activities.- Served as the spokesperson for industry analyst and media interactions in addition to trade show keynotes across the region.- Recruited and trained staff within the Asia-Pacific and European regions to serve as geo-theater product marketing specialists.

San Jose, California, Us

Recruited to lead, devise, and implement strategies to increase business growth and establish a market-leading position for the company. Led the team tasked with defining the strategic market direction including evaluation of market opportunity, identification of target segments and creation of solution packaging, pricing and messaging. Key Accomplishments:- Released the industry’s first integrated endpoint security “best-of-suite” marketing strategy to transition from point-product to integrated solutions model, resulting in growth of business unit revenues by 40%.- Launched data loss prevention and endpoint encryption solutions, grew revenues by 65%.- Won and sustained market leading positions within Gartner Magic Quadrant and Forrester Wave reports.

Burlington, Massachusetts, Us

Managed GTM strategies for key products and led global marketing effort supporting RSA's strategic marketing alliance with Microsoft.

Burlington, Massachusetts, Us

First Product Marketing Manager to be hired to help built the Product Marketing function for a venture-funded public key infrastructure company.

Québec, Quebec, Ca

Responsible for selling IT consultancy services to target accounts within the financial and government verticals.

Moon Township, Pa, Us

Responsible for business development and sales specializing in tele-communications, oil and gas as well as high tech verticals.

Moon Township, Pa, Us

Managed a team of sales professionals responsible for selling IT consultancy services to target accounts. Specialized in financial services, high tech government and tele-communication verticals.

Mba, Management Of Technology

Bachelor Of Business Administration, Marketing

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, Digital Marketing