Hi, I’m Kevin. I’m a straight-talking fractional CMO, providing strategic marketing expertise to a B2B client base. Manufacturing and Engineering are particular specialism. With over 20 years of board level experience as a strategic marketing consultant and fractional CMO, I've developed the skillsets needed to drive a business forward, in both the buoyant but also the most challenging of landscapes.The companies I work with share a problem. They’ve grown to a certain size. The board’s set a strategy and they’ve got growth objectives. Everyone has an opinion about marketing, but no-one really knows anything about it. With no direction, the small marketing team does their best, but the board doesn’t know if it’s working. The result? Very little.At some point, the board asks itself “is our marketing fit for purpose?” The fact they have to ask the question signals they have a problem.They know they need someone experienced to help, but the job isn’t big enough for a full-time marketing director. So they hire me on a part-time basis, at a fraction of the cost.My job is first to work with the board, setting the marketing strategy, budget, plan and KPIs. Then I direct the team and report to the board on progress. I work with the company until it’s clear the marketing engine is consistently delivering profitable growth.So, if you’ve reached the point where you’re not sure your marketing’s fit for purpose, give me a call. I can help.