Kevin Murphy Email and Phone Number
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I am a results-driven leader with a rich background in e-commerce and business growth. My expertise lies in driving profitable growth through effective management of business cost structures and data-driven opportunities, coupled with a deep understanding of customer insights.My skill set includes the ability to create strategies that blend data analytics, user experience, customer acquisition and retention into a cohesive and effective plan. This strategic vision has been instrumental in leading high-impact initiatives in various industries, including consumer electronics, fashion, and toy retail.As a proficient orchestrator of cross-functional teams, I ensure seamless collaboration and the successful execution of growth strategies. My role has been crucial in leveraging consumer insights and market trends, which has led to the development of impactful marketing campaigns and personalized consumer engagement models.I am also accomplished in budget management, with a proven track record of handling significant marketing budgets and delivering profitable returns. My leadership style focuses on fostering an environment of innovation and excellence, where teams are motivated and empowered to achieve their best.I am passionate about exploring new frontiers in e-commerce and retail, constantly seeking innovative ways to enhance the customer experience and drive business success.
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Gm And Svp, Global Dtc And SubscriptionsNzxt, Inc.Los Angeles, Ca, Us -
Svp/Gm, Global DtcNzxt, Inc. Feb 2024 - PresentMonrovia, California, Us
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Vp Growth & EcommerceHapbee 2022 - Feb 2024Montreal, Quebec, CaHapbee is the only wearable wellness technology that delivers the molecular signature of compounds (like melatonin, caffeine, CBD, and many others) through magnetic waves - so you can experience the benefits digitally without any of the side effects. It puts you in control of your wellness, improves your sleep, performance and reduces anxietyMy core day-to-day tasks in this role included:• Analyzing data to develop customer acquisition strategies.• Advocating for wearable wellness technology adoption.• Playing a key role in the leadership team as CMO.• Providing strategic guidance in product development, manufacturing, analytics, and engineering.A section of my key accomplishments in this capacity entails:• Spearheaded the successful launch of the Smart Sleep Pad, handling product go-to-market activities.• Orchestrated cross-functional teams to create and execute growth strategies, resulting in a consistent rise in customer adoption, retention, and revenue.• Achieved a remarkable 72% increase in membership retention. -
Head Of Growth MarketingStitch Fix 2021 - 2022San Francisco, Ca, UsMy core day-to-day tasks in this role included:• Transforming Stitch Fix into a fashion industry leader.• Pioneering strategic growth channels for revenue maximization.• Coordinating inclusive marketing strategies aligned with company objectives.• Promoting synergy across Product, Data Science, Brand, and Engineering departments.A section of my key accomplishments in this capacity entails:• Developed and implemented a groundbreaking growth channel strategy that enhanced the existing subscription business.• Spearheaded a marketing channel initiative resulting in $100MM revenue in the initial 6 months.• Achieved a 17% reduction in expenses on a $115mm budget while managing a team of up to 30 members to ensure scalability. -
Head Of Ecommerce / Global Director Of Crm & Performance MarketingMattel, Inc. 2016 - 2021El Segundo, California, UsMy core day-to-day tasks in this role included:• Developing and executing a digital transformation roadmap.• Devising and implementing the 'House of Brands' strategy for Mattel.• Establishing and leading the digital transformation center of excellence.• Overseeing global website production, UX, design, product management, CRM, and digital analytics.A section of my key accomplishments in this capacity entails:• Achieved a $4.7M Operating Profit by successfully turning around the DTC P&L, resulting in a 47% CAGR within two years from an $8.1M loss.• Led a team of 35+ FTEs and agency partners, overseeing various aspects of DTC operations including e-commerce, CRM, web analytics, digital production, Ecom Ops, UX, and product management.• Scaled DTC business by an impressive 217% through effective e-commerce strategies.• Streamlined organization by consolidating e-commerce, website, and consumer experiences teams.• Drove 400% growth by implementing CRM and DTC strategies, successfully establishing cross-channel customer journeys. -
Head Of Ecommerce & GrowthForever 21 2014 - 2016Los Angeles, Ca, UsMy core day-to-day tasks in this role included:• Establishing a digital marketing & e-commerce organization for Forever 21.• Managing the website, mobile app, marketing budget, and digital advertising platforms.• Expanding role to include merchandising, call center operations, supply chain management, and e-commerce P&L.• Leveraging mobile technologies to optimize in-store visits and sales.A section of my key accomplishments in this capacity entails:• Enhanced marketing ACOS ratio by an impressive 48%, leading to a 21% growth in the top line while effectively reducing overall marketing expenses.• Implemented effective analytics to drive successful and profitable growth.• Gained a 412% increase in revenue by developing and executing an Omni channel growth strategy.• Achieved remarkable revenue growth for Forever21.com, more than doubling top-line revenue in 2 years (with a flat marketing budget) -
Vice President MarketingBeyond The Rack 2009 - 2014Mont-Royal, Quebec, CaMy core day-to-day tasks in this role included:• Developing and executing comprehensive marketing strategies.• Collaborating with teams to analyze market trends and consumer insights.• Leading integrated marketing campaigns across various channels.• Directing digital marketing, social media, traditional advertising, events, and public relations.A section of my key accomplishments in this capacity entails:• Directed and successfully managed a substantial marketing budget of $10M, while taking full ownership of the P&L responsibility for over 80% of the total revenue by employing strategic oversight across various channels.• Spearheaded the development of AI-driven consumer personalization models, leading to a notable 9% growth in sales.• Contributed as a crucial executive team member in achieving remarkable business growth, elevating the company from a $600k to a $150MM run rate within 5 years.• Executed highly effective lifecycle strategies, resulting in an impressive incremental revenue increase of $47 million, equivalent to a remarkable growth of 34% within the first year. -
FounderRetail Ecommerce Group 2006 - 2012Retail eCommerce Group offers expert management solutions for niche market e-commerce businesses. We are dedicated to quality and affordability in our design, development, and maintenance. By harnessing the power of the internet, we guarantee access to a wider market through visibility and productivity.
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Co-Founder & CmoOld Bike Barn 2002 - 2009
Kevin Murphy Skills
Kevin Murphy Education Details
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Uc IrvineInformation Technologies -
Concordia UniversityBusiness Administration
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The University Of British ColumbiaWeb Analytics And Digital Intelligence
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TrebasAudio Engineering
Frequently Asked Questions about Kevin Murphy
What company does Kevin Murphy work for?
Kevin Murphy works for Nzxt, Inc.
What is Kevin Murphy's role at the current company?
Kevin Murphy's current role is GM and SVP, Global DTC and Subscriptions.
What is Kevin Murphy's email address?
Kevin Murphy's email address is ke****@****ack.com
What is Kevin Murphy's direct phone number?
Kevin Murphy's direct phone number is +121339*****
What schools did Kevin Murphy attend?
Kevin Murphy attended Uc Irvine, Concordia University, The University Of British Columbia, Trebas.
What skills is Kevin Murphy known for?
Kevin Murphy has skills like Leadership, Marketing Management, Media Strategy, E Commerce, Growth Strategies, Web Marketing, Digital Transformation, Online Marketing, Digital Strategy, User Experience, Strategic Growth, Customer Retention.
Who are Kevin Murphy's colleagues?
Kevin Murphy's colleagues are James Fukuda, Joey Cheng, Mark Ferguson, Craig Thurman, 陳聖儒, Suvi Chen, 4megaming Loop.
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