Kevin Murphy Email & Phone Number

Los Angeles, Ca, Us

Monrovia, California, Us

Montreal, Quebec, Ca

Hapbee is the only wearable wellness technology that delivers the molecular signature of compounds (like melatonin, caffeine, CBD, and many others) through magnetic waves - so you can experience the benefits digitally without any of the side effects. It puts you in control of your wellness, improves your sleep, performance and reduces anxietyMy core day-to-day tasks in this role included:• Analyzing data to develop customer acquisition strategies.• Advocating for wearable wellness technology adoption.• Playing a key role in the leadership team as CMO.• Providing strategic guidance in product development, manufacturing, analytics, and engineering.A section of my key accomplishments in this capacity entails:• Spearheaded the successful launch of the Smart Sleep Pad, handling product go-to-market activities.• Orchestrated cross-functional teams to create and execute growth strategies, resulting in a consistent rise in customer adoption, retention, and revenue.• Achieved a remarkable 72% increase in membership retention.

San Francisco, Ca, Us

My core day-to-day tasks in this role included:• Transforming Stitch Fix into a fashion industry leader.• Pioneering strategic growth channels for revenue maximization.• Coordinating inclusive marketing strategies aligned with company objectives.• Promoting synergy across Product, Data Science, Brand, and Engineering departments.A section of my key accomplishments in this capacity entails:• Developed and implemented a groundbreaking growth channel strategy that enhanced the existing subscription business.• Spearheaded a marketing channel initiative resulting in $100MM revenue in the initial 6 months.• Achieved a 17% reduction in expenses on a $115mm budget while managing a team of up to 30 members to ensure scalability.

El Segundo, California, Us

My core day-to-day tasks in this role included:• Developing and executing a digital transformation roadmap.• Devising and implementing the 'House of Brands' strategy for Mattel.• Establishing and leading the digital transformation center of excellence.• Overseeing global website production, UX, design, product management, CRM, and digital analytics.A section of my key accomplishments in this capacity entails:• Achieved a $4.7M Operating Profit by successfully turning around the DTC P&L, resulting in a 47% CAGR within two years from an $8.1M loss.• Led a team of 35+ FTEs and agency partners, overseeing various aspects of DTC operations including e-commerce, CRM, web analytics, digital production, Ecom Ops, UX, and product management.• Scaled DTC business by an impressive 217% through effective e-commerce strategies.• Streamlined organization by consolidating e-commerce, website, and consumer experiences teams.• Drove 400% growth by implementing CRM and DTC strategies, successfully establishing cross-channel customer journeys.

Los Angeles, Ca, Us

My core day-to-day tasks in this role included:• Establishing a digital marketing & e-commerce organization for Forever 21.• Managing the website, mobile app, marketing budget, and digital advertising platforms.• Expanding role to include merchandising, call center operations, supply chain management, and e-commerce P&L.• Leveraging mobile technologies to optimize in-store visits and sales.A section of my key accomplishments in this capacity entails:• Enhanced marketing ACOS ratio by an impressive 48%, leading to a 21% growth in the top line while effectively reducing overall marketing expenses.• Implemented effective analytics to drive successful and profitable growth.• Gained a 412% increase in revenue by developing and executing an Omni channel growth strategy.• Achieved remarkable revenue growth for Forever21.com, more than doubling top-line revenue in 2 years (with a flat marketing budget)

Mont-Royal, Quebec, Ca

My core day-to-day tasks in this role included:• Developing and executing comprehensive marketing strategies.• Collaborating with teams to analyze market trends and consumer insights.• Leading integrated marketing campaigns across various channels.• Directing digital marketing, social media, traditional advertising, events, and public relations.A section of my key accomplishments in this capacity entails:• Directed and successfully managed a substantial marketing budget of $10M, while taking full ownership of the P&L responsibility for over 80% of the total revenue by employing strategic oversight across various channels.• Spearheaded the development of AI-driven consumer personalization models, leading to a notable 9% growth in sales.• Contributed as a crucial executive team member in achieving remarkable business growth, elevating the company from a $600k to a $150MM run rate within 5 years.• Executed highly effective lifecycle strategies, resulting in an impressive incremental revenue increase of $47 million, equivalent to a remarkable growth of 34% within the first year.

Retail eCommerce Group offers expert management solutions for niche market e-commerce businesses. We are dedicated to quality and affordability in our design, development, and maintenance. By harnessing the power of the internet, we guarantee access to a wider market through visibility and productivity.

Certificate In Web Intelligence, Information Technologies

Business Administration

Award Of Achievement In Digital Analytics, Web Analytics And Digital Intelligence

Aec, Audio Engineering