Kevin Pearsall Email & Phone Number

Atlanta, Ga, Us

Chicago, Illinois, Us

Popular Pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make collaboration easy and intuitive, Popular Pays enables you to scale your content creation efforts and launch marketing campaigns that drive business impact, without juggling multiple platforms or creator touchpoints. Our creator marketplace allows you to easily source and find the influencers and creators who align with your brand values and audience.Certified Partner: Meta, TikTok, Amazon, and Pinterest

Los Angeles, California, Us

Manage key Enterprise relationships in the Dining vertical, identify data insights that optimize channel performance, and consult clients on relevant new products.Highlights include:*Orchestrated Arby's "Diablo Dare" leveraging 1,200+ Creators participating in food challenge. Accelerated Brand Awareness and Recall on TikTok by 10%+*Launched first-to-market March Madness video sponsorship for Buffalo Wild Wings, resulting in 50% increase in watch-time*Supported first joint business partnership with Inspire Brands*$15M+ in cumulative campaign spend, representing 40% YoY growth*Helped launch TikTok Atlanta office, including location selection and space design

New York, Ny, Us

Spearheaded new Enterprise brand and agency partnerships for the largest media quality solution. Advised brands on holistic advertising ROI by leveraging DoubleVerify data-driven insights. Responsible for helping clients on-board DV Brand Safety solutions on new platforms such as Snapchat and TikTok.

Chicago, Illinois, Us

Managed East Coast partnerships at Influencer Marketing SaaS platform in aggressive start-up mode. Highlights:*Orchestrated large-scale Creator campaigns and evergreen Social Content with F500 brands including Unilever and Dunkin*Consistent 100% YoY revenue growth focused on new business*Spearheaded first full-year annual SaaS contract (Kroger), resulting in 4,000+ new Creator partnerships both nationally and hyper-local*Speaker engagements included ongoing Masterclass on the Creator Economy.

Stockholm, Stockholm County, Se

Responsible for building Enterprise campaigns that included Audio, Mobile Video, Programmatic, and Live Events. Adapted brand solutions from 500k users to 100M+ users during emergence of streaming audio industry.Highlights include:*Generated $25M new Enterprise revenue across brands such as American Express, AMC, PayPal, and E-Trade. Focus on performance marketing and lower-funnel outcomes.*Orchestrated Spotify's first-ever mid-market strategy supporting local, regional, and upstart D2C brands. On-boarded 200+ new clients over two years.*Orchestrated first-to-market interactive homepage for Noosa Yogurt, which leveraged users music taste to recommend a yogurt flavor.*Lead support on NY Presbyterian Hospital's "Songs to Save a Life" playlist aligning CPR protocol with song rhythm (CLIO winner)

Stockholm, Stockholm County, Se

Tapped as first Ad Operations hire for launch of Spotify's ad business in the US. Led implementation of all launch campaigns including targeted Audio, Branded Playlists, and Homepage Takeovers. Responsible for 3rd-party Measurement, creative solutions, evaluating attribution metrics, and supporting campaign wrap-ups.

New York, Ny, Us

Liaised with Sales to implement and evaluate outcomes of global digital campaigns.

New York, Ny, Us

Copywriting and page design for magazines including Southern Living and Cooking Light.

Ba, English, Journalism

Education record