Kevin Pearsall

Kevin Pearsall Email and Phone Number

Sr. Manager, Strategic Partnerships @ Popular Pays
Atlanta, GA, US
Kevin Pearsall's Location
Atlanta, Georgia, United States, United States
About Kevin Pearsall

10+ years immersed in the world of digital media + start-ups, driving revenue and strategic partnerships for leading tech organizations. My passion lies in brand storytelling and new media innovations. Focus areas include Social, E-Commerce, Audio, and the Creator Economy.My media career began on The Wall Street Journal print/digital team, and in 2011, I joined Spotify's US launch team as the first NA Ad Operations hire. Over the next 7+ years at Spotify, I progressed into a Sales Director designing media strategies across audio, mobile video, and artist partnerships. Since then, I've worked with passionate, fast-paced sales teams at TikTok, DoubleVerify, and Popular Pays -- helping marketers navigate digital trends and create meaningful connections with consumers.I'm inspired by new challenges that push boundaries and contribute to the growth of a forward-thinking organization. Especially teams that balance ambitious products with a bold mission. At home, I'm a proud husband and father who prioritizes spending time in the outdoors - particularly on or near water.

Kevin Pearsall's Current Company Details
Popular Pays

Popular Pays

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Sr. Manager, Strategic Partnerships
Atlanta, GA, US
Website:
popularpays.com
Employees:
32
Kevin Pearsall Work Experience Details
  • Popular Pays
    Sr. Manager, Strategic Partnerships
    Popular Pays
    Atlanta, Ga, Us
  • Popular Pays By Lightricks
    Sr. Client Partner, Enterprise Partnerships
    Popular Pays By Lightricks Aug 2024 - Present
    Chicago, Illinois, Us
    Popular Pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make collaboration easy and intuitive, Popular Pays enables you to scale your content creation efforts and launch marketing campaigns that drive business impact, without juggling multiple platforms or creator touchpoints. Our creator marketplace allows you to easily source and find the influencers and creators who align with your brand values and audience.Certified Partner: Meta, TikTok, Amazon, and Pinterest
  • Tiktok
    Brand Partnership Manager - Enterprise
    Tiktok Jan 2022 - Jan 2024
    Los Angeles, California, Us
    Manage key Enterprise relationships in the Dining vertical, identify data insights that optimize channel performance, and consult clients on relevant new products.Highlights include:*Orchestrated Arby's "Diablo Dare" leveraging 1,200+ Creators participating in food challenge. Accelerated Brand Awareness and Recall on TikTok by 10%+*Launched first-to-market March Madness video sponsorship for Buffalo Wild Wings, resulting in 50% increase in watch-time*Supported first joint business partnership with Inspire Brands*$15M+ in cumulative campaign spend, representing 40% YoY growth*Helped launch TikTok Atlanta office, including location selection and space design
  • Doubleverify
    Director Of Sales
    Doubleverify Apr 2020 - Jan 2022
    New York, Ny, Us
    Spearheaded new Enterprise brand and agency partnerships for the largest media quality solution. Advised brands on holistic advertising ROI by leveraging DoubleVerify data-driven insights. Responsible for helping clients on-board DV Brand Safety solutions on new platforms such as Snapchat and TikTok.
  • Popular Pays
    Sr. Client Partner
    Popular Pays Dec 2017 - Apr 2020
    Chicago, Illinois, Us
    Managed East Coast partnerships at Influencer Marketing SaaS platform in aggressive start-up mode. Highlights:*Orchestrated large-scale Creator campaigns and evergreen Social Content with F500 brands including Unilever and Dunkin*Consistent 100% YoY revenue growth focused on new business*Spearheaded first full-year annual SaaS contract (Kroger), resulting in 4,000+ new Creator partnerships both nationally and hyper-local*Speaker engagements included ongoing Masterclass on the Creator Economy.
  • Spotify
    Account Director
    Spotify Jun 2013 - Dec 2017
    Stockholm, Stockholm County, Se
    Responsible for building Enterprise campaigns that included Audio, Mobile Video, Programmatic, and Live Events. Adapted brand solutions from 500k users to 100M+ users during emergence of streaming audio industry.Highlights include:*Generated $25M new Enterprise revenue across brands such as American Express, AMC, PayPal, and E-Trade. Focus on performance marketing and lower-funnel outcomes.*Orchestrated Spotify's first-ever mid-market strategy supporting local, regional, and upstart D2C brands. On-boarded 200+ new clients over two years.*Orchestrated first-to-market interactive homepage for Noosa Yogurt, which leveraged users music taste to recommend a yogurt flavor.*Lead support on NY Presbyterian Hospital's "Songs to Save a Life" playlist aligning CPR protocol with song rhythm (CLIO winner)
  • Spotify
    Traffic Manager
    Spotify Nov 2011 - Jun 2013
    Stockholm, Stockholm County, Se
    Tapped as first Ad Operations hire for launch of Spotify's ad business in the US. Led implementation of all launch campaigns including targeted Audio, Branded Playlists, and Homepage Takeovers. Responsible for 3rd-party Measurement, creative solutions, evaluating attribution metrics, and supporting campaign wrap-ups.
  • The Wall Street Journal
    Digital Campaign Manager
    The Wall Street Journal May 2008 - Nov 2011
    New York, Ny, Us
    Liaised with Sales to implement and evaluate outcomes of global digital campaigns.
  • Time Inc
    Editorial Assistant
    Time Inc Jan 2008 - Jul 2008
    New York, Ny, Us
    Copywriting and page design for magazines including Southern Living and Cooking Light.

Kevin Pearsall Education Details

  • Birmingham-Southern College
    Birmingham-Southern College
    Journalism
  • Rumson-Fair Haven Regional High School
    Rumson-Fair Haven Regional High School

Frequently Asked Questions about Kevin Pearsall

What company does Kevin Pearsall work for?

Kevin Pearsall works for Popular Pays

What is Kevin Pearsall's role at the current company?

Kevin Pearsall's current role is Sr. Manager, Strategic Partnerships.

What is Kevin Pearsall's email address?

Kevin Pearsall's email address is kp****@****ays.com

What is Kevin Pearsall's direct phone number?

Kevin Pearsall's direct phone number is 173229*****

What schools did Kevin Pearsall attend?

Kevin Pearsall attended Birmingham-Southern College, Rumson-Fair Haven Regional High School.

Who are Kevin Pearsall's colleagues?

Kevin Pearsall's colleagues are Melanie Olson, Adeyinka Adesanya, Erin Jensen, Hari Sachdeva, Charles King, Iesz Hajar.

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