Edcams is a student recognition network across Academics, Sports and Extra-curricular. It helps students showcase their trophies, medals, badges, certificates, mentions, appreciations, responsibilities etc across different grades, schools, and colleges together at one place. • As the product designer, I was primarily responsible for creating a user centric design approach for mobile application and website. • Worked in close association with the back-end team for developing various platform for the students networks such as Events, Tutor, Schools, Professions, WCAY ( What Color Are You?)• Responsible for translating high-level requirements into prototypes, wire-frames, sketches and functional specifications. • Was accountable for branding, conceptualization and development of the website• Coordinated with the marketing team and developed day-to-day marketing materials.• Responsible for maintaining overall design aesthetic of the company.

Beebom is one of the leading consumer technology websites aimed at helping people understand and use technology in a better way. Bb is currently catering to more than 20 million monthly users combined on all platforms and growing rapidly. Audience consists of end consumers of technology, geeks, early adopters, and influencers.As a graphic designer, my role involved working on various digital campaigns for social medias and to create media kit for various marketing needs.

As an Intern, I worked at the art department and learned fundamentals of advertising and graphic design. I worked closely with team to learn about the journey of design process from understanding the brief, brainstorming to digitalization phase and got the opportunity to design for the brands like mom's magic and captain Morgan. It helped me improve my understanding in visualization, time management and productivity. I also had the opportunity to collaborate with content writing team and members of marketing teams.

Cryptic is a social media boutique, servicing to the top tier F&B market. Its marketing collaterals are illustrated by nature; hence helping clients retain intellectual property with each of their brand elements and promotions.At cryptic my role involved churning out strong creative's for various social media pages for our clients!

At Idea ITL, I started as content architect and later shifted to graphic designing. I developed an interest towards digital illustrations and started creating characters, elements for motion graphics videos. At Idea i got the opportunity to learn fundamentals of Info graphics, explainer videos, web designing, packaging designing, video production, photography and social media marketing! I had the opportunity to collaborate with marketing and business analysis teams to know in depth about their functioning.

As an Intern at Rathinavani 90.8 Community Radio Station, I got the opportunity to work as an event coordinator conducting various campaigns and programs on education, environment, health, art and culture, entrepreneurship which would benefit the local community people of Coimbatore! I also was involved in the marketing and design team to increase the reach both online/offline and boost the listeners base. Major objective was to promote the literature of the local people in and around the coverage zone.