Kevin Silverman Email and Phone Number

Lead global Business and B2B Marketing programs for Prime Video Advertising, overseeing strategy, advertising P&L, Sponsorships, Brand Integrations, Product Marketing, Event Marketing, and International expansion.*Built new team to support Prime Video's expansion into Advertising across 10 countries*Managed Sponsorship strategy and execution into Amazon Originals including Fallout, The Boys and Rings of Power*Managed Prime Video's messaging and strategy for its first ever Upfronts presentation in May 2024

Oversee Business P&L, Marketing, and International globally for Freevee, Amazon’s free ad-supported video streaming service. Lead a team of 75 across multiple locales and functions, including Marketing, Product, Content Acquisition, and Strategy/Insights. * Steered Freevee to significant growth trajectory in two years across three countries.* Managed a significant marketing budget and full-funnel execution, supporting increased awareness of Freevee and its originals, such as Jury Duty, Leverage: Redemption, Alex Rider, and Bosch Legacy.

In a period of rapid growth, charged with scaling and managing Freevee’s strategic investment in original content, international expansion, and rebranding. Oversaw and grew a team of 30+ across strategy, brand and originals marketing, marketing operations (in Costa Rica), and international (UK and Germany).* Established the vision for accelerated growth and turned around the team dynamics following the change in leadership.* Led the rebrand of IMBD TV to Freevee in just six months–from the naming and brand identity development process to securing senior leadership approval. Monthly unaided awareness metrics have increased following our April 2022 relaunch.* More than doubled originals launches from 2021 to 2022 by expanding the team and building the relationship with Freevee’s newly independent studio division in LA.* Spearheaded the marketing strategy and campaigns for 18 originals in 2022, including Judy Justice and the Bosch reboot.* Achieved on-time, error-free launches of Freevee in the UK (2021) and Germany (2022) and hit our projected customer engagement goals to date.

Transitioned to a general management role with an expanded scope.* Wrote and steered the approval of a business plan that prioritized countries for international expansion objectives. Created an organizational roadmap to support profitability goals and hired business leads in London and Munich.* Conceived Amazon’s first FAST plan (free, ad-supported digital version of the traditional TV viewing experience) and built the lean team that launched 45 channels in early 2020.* Created the first five-year content strategy to differentiate the IMDb TV acquisition from Prime Video and secured significant funding for Originals and precedential deals for shows like Mad Men.

Promoted to own worldwide development of content strategy, licensing, and acquisition programs for Prime Video Direct, Amazon’s self-service video platform that initiated in previous role.* Launched and rapidly grew Prime Video Direct to exceed all goals for streaming engagement in every country (at a fraction of the typical costs).* Evangelized Prime Video Direct’s advantages in accessing the Prime audience and developed a diverse portfolio of content partnerships, ranging from US Major Studios (Lionsgate, MGM, Sony) to Premium Digital (Conde Nast, Warner Bros Digital) to local distributors in focus countries. * Introduced short-form content to Prime Video with the creators of Funny or Die.* Expanded content strategy to Latin America and India from the initial launch in the US, Canada, Brazil, Japan, UK, Germany, France, and Spain.* Conceived the Film Stars Program as an inventive way to provide major streaming platform exposure for independent films and acquired 300+ Pay-1 movies at international film festivals like Sundance, SXSW, Tribeca, and Berlin.

Lead negotiator on all US transactional licensing deals with major studios.* Closed TVOD renewal deals worth over $500M in revenue, building relationships with Warner Bros., Fox, Sony, Disney, Paramount, and NBC Universal.* Authored business plan and initial content strategy for an experimental self-publishing video platform and presented and gained alignment for this new business model up to the CEO.

Recruited to establish and manage the digital P&L and team of this sports marketing and TV production house.* Drove incremental revenue by attracting new clients for digital marketing programs–like Chase, TD Ameritrade, and Rocket Mortgage) and expanding business with current clients.

Initiated and launched the Digital Division to place Questar’s content library on digital platforms and channels.* Grew digital revenue to 15-20% of the overall business during tenure.* Licensed 500+ programs from content owners, including PBS, Discovery Channel, Travel Channel, Reader’s Digest, and Disney. Acquired Anthony Bourdain’s first TV series and created the monetization strategy.* Established distribution partnerships with YouTube, Amazon, iTunes, Netflix, PlayStation, Comcast, and Hulu. * Forged an early lucrative cost-per-stream deal with Netflix for the entire library.

Produced original TV programming for National Geographic and The Weather Channel

Coordinated new and ongoing programming for senior management