According to GreenPeace, less than 10% of the plastic we produce has been recycled, because recycling is expensive. What happens to the other 90%? It pollutes our landfills, oceans and groundwater for hundreds, even thousands of years.What is the solution?Biodegradable Future is a lead supplier of plastic additives that are changing the way we work with plastic. We have developed an additive will not compromise the physical characteristics of your plastic goods, will not negatively impact the recycling process or combustibility and, if it ends up in a landfill, ocean or soil, it will naturally biodegrade.Microorganisms are naturally attracted to carbon, a compound that plastic contains. However, the carbon strains in plastic (polymers) are too long making them impossible for microbes to break them down. Our additive changes the DNA of regular plastic to make it easily biodegrade when it comes into contact with microbes in landfills, soil and oceans.THE SCIENCE BEHIND OUR ADDITIVESOur patent technology is created on the fundamentals of building polymers and depolymerization. In the molecular world, the small sub-units that link together to form larger molecules are called monomers. Once they are linked together, they form a polymer (“multiple units”). The linking of monomers happens during a process called dehydration synthesis. The process is named this because monomers are coming together and synthesizing a polymer by dehydrating, or removing the water molecule. This is exactly how a polymer is formed.Websitehttp://www.biodegradablefuture.com

Created the marketing function and ground-up brand/identity development and communications strategies/assets for $200M VC owned, high-growth plastics manufacturing company. Led rebrand to reposition company as sustainability leader culminating in tagline Creating the Future of Packaging Together.Led internal branding campaign focused on the value of our people, to include placement employee portraiture on interior walls of all facilities. Redesigned facility signage to reflect new branding.Developed conceptional selling materials to include co-branding with a synergistic supplier, sustainability positioning, capabilities, segment/category and product.Led the development of a full funnel strategy and roadmap defining the user journeys, messaging and executions to communicate the sustainable nature of Lacerta’s packaging, the lifecycle of the products, and quantifying/contextualizing the plastic that stays out of landfills as a result of the efforts. Developed pillar page strategy, creating blog content that serves as the cornerstone of a topic cluster, to include sustainability, plastics circularity and consumer trends. These clusters create a comprehensive understand of the topic and improve SEO by making it simple for search engines to id, understand and rank.Led the development of a toolkit to be provided to retailers/partners to promote the sustainable nature of their packaging in alignment with their own values/pledges for sustainable packages to consumers.Initiated alternative lead generation strategy controlling costs and maximizing results deploying pay-as-you-go, content syndication methodology resulting in acquisition of largest new customer of FY 23.HubSpot management, lead strategy, email campaigns (defining customer personas) and execution.Led social media strategy and execution to include blogs, LinkedIn, Twitter and email campaigns.Created product and customer taxonomy for more inciteful BI (profiling, gap analysis, price elasticity, etc.).

Connecting environmentally conscious and sustainably compliant companies to Friend of the Sea and Friend of the Earth of the World Sustainability Organization. The World Sustainability Organization (WSO) is the preeminent certification standard for products and services that respect and protect the environment. After passing a strict audit, companies that meet the criteria for certification, can display the Friend of the Earth or Friend of the Sea eco-label on their products. Over 1500 companies in 70 countries have products that are FOS or FOE certified.  Provide strategic direction and guidance as a confidante to founder and director.Hire, teach, train and lead international salesforce.Develop, present and negotiate customer contracts for customers ranging from $1M to $70B in annual revenue.Grew international business a total of 20% over three successive years.

Led acquisition transition of 85 member marketing team to include; category leaders, product specialists, creative services, pricing, inventory and chem/bev team. Led revenue and profit enhancement through strategic planning/execution, category management, procurement, supply chain, brand strategy, new products, e-commerce, advertising and public relations, web and social media, customer menu development and on-premise promotions for $650MM, 650 employee, wholesale distribution business. Grew operational profit 60%, revenue 50%. Realized highest earnings in 100-year history.Limited marketing expense growth to only 20% of revenue growth over each of the last 5 years. Rationalized over 5000 sku’s of the 15,000, accommodating new healthcare and broadline segments. Implemented Facebook campaign, using 6 second spots focused on new, unique items - $1MM revenue.Led growth of branded items to 20% of total sales, enhancing margins 25%.Reduced product spoilage and liquidation 50% ($700K reduction) over last 3 years. Established highest service levels in USA and reduced inventory from 4.2 to 3.2 weeks.Led implementation of transition to new Gordon Food Service brand identity into the New England market.

Responsible for revenue and profit enhancement through strategic planning, P&L management, category management, brand strategy, new products, e-commerce, advertising and public relations, company and employee website, social media and other strategic initiatives for $450M, 600 employee, wholesale distribution business.

Managed assimilation and $150MM P&L, $10MM A&P budget of the Nyman Cup acquisition in to The Chinet Company. Nyman expanded Chinet product portfolio, producing paper cups and plastic tableware. Managed the assimilation of the acquisition’s marketing function in to The Chinet Company.Increased acquisition profitability from ($500K) to $2MM.Led extension of Chinet branding (and taxonomy) to entire Chinet packaging line.Developed company and sales force website, optimizing design, content and usability.Primary contact for advertising and public relations agencies.Managed strategic and tactical elements of trade show participation (SCAA, NRA).