Operating along with a competent team of photographers, cinematographers & an in-house editing team. Complete wedding packages includes everything from production to editing, and delivering candid photography coffee-table books along with wedding albums, cinematic wedding trailers and highlight films.

Strategic Sales:- Solely responsible for active marketing of Hotel projects in the upcoming malls. Carried out Industry Research, Operator Selection, Hotel Management Contract negotiations & Budget Analysis.- Successfully transacted 2 properties (190 rooms) & another 2 (110 rooms) currently in pipeline.- Generated potential sources of equity/ debt worth Rs. 22.5 Crores for same.- Successfully executed Sale of YUM!’s Pizza Hut franchisee - MP & Chhattisgarh region at a valuation of Rs. 6.18 Crores.- Participated in the Tender for Redevelopment of Taraporewala Aquarium, Mumbai. Prepared Business Projections and Liaisoned with MMRDA & Mantralaya officials for legal clarifications & redrafting of subsequent concession agreement.- Conversant with Buying, Selling & Leasing fundamentals and capable to sell logically/ convincingly. Actively involved in preparing Client Proposals, coordinating with Brands and Investors for execution of LOI, L&L Agreements, etc.- Channel Management: Developing new Channel Partners, devising & implementing Commission and Incentive Schemes.Research & Strategy:- Developed ‘Insights’ – a 4-page case study on Footfall Mapping & Shopping Behaviour featured in Retail Today - Sep 2012. Created internal research documents for understanding the Category Performance & Trading Density across Malls.- Carried out Market Potential Estimation/ Feasibility Studies for 3 potential sites located at Panvel, Indore & Bhopal.- Analyzing Business Models of short listed brands/concepts to determine the rental paying capacity. Accordingly arrive at Average Revenue Numbers based on market conditions and also considering the ROI desired by Management.- Conceptualized and prepared Business Plans for various SIS Concepts – Haat, Autoplex, Eduplex & Gold Souk.- Responsible for preparation of Financial Models & Valuations of projects through Project Cash Flows using DCF method.

Strategic Marketing & Mall Promotion:- Lead-generation for Strategic Partnerships across Projects & handling Potential Investor inquiries from advertisements published in leading consumer dailies - ET, TOI & HT; Facilitating transactions between Finance Team & Clients.- Organized independent Road Shows and Sales Promotion events across North, West & Central India, also coordinating participation in industry events like SCAI‟s IRF & ISCF, Franchise India Conferences & Exhibitions, etc.- Jointly developed the Annual Mall Promotions Calendar and coordinating with Marcom Department for preparing copy matter of marketing collaterals, Content Development for Business Development & Investor Presentations.Retail Operations:- Monitoring Operations of 14 Retail stores, 2 F&B Restaurants (Pizza Hut) and 2 Entertainment Centres across 4 Malls. - Store Set-ups: a Pizza Hut outlet in Bhopal, 5 Retail Outlets in Ujjain & Nanded, 2 Treasure Showcase - Indore & Lucknow- Conducting monthly reviews of Budgeted vs. Actual P&L along with Store Managers for monitoring operational efficiency.- Monitoring revenue collections and preparing financial projections/ sales targets based on the same.- Constantly motivating the managers towards monthly goals and overseeing the hiring, training & development of personnel.- Core Member of ‘Treasure Showcase’ Team – an In-House SIS retail concept based on revenue sharing model. Jointly responsible for conceptualizing, finding brand partners, implementing and monitoring of business strategies to drive growth.- Conducted Site Evaluation & Catchment Analysis to check feasibility at 2 new locations for ‘Pizza Hut Delivery’ in MP region. Instrumental in setting up a new Pizza Hut store in DB City Mall, Bhopal.

Controlling Management Information Systems (MIS) & Legal Documentation:- Formation and Updating of various reports to be prepared for COO & Managing Director’s periodical reviews.- Control reports: Leasing Trackers, Investors MIS, Upcoming Mall Progress Reports, Operational Mall DSR Reports, etc.- Prepared an improvised format of Rent Viability Sheets, Term Sheet & Draft Lease Deed. - Was provided exposure to Leasing function by generating prospective clients through cold calling, networking with RE heads of businesses and IPCs, giving presentations and sharing details on the project. Assisted the Legal team in preparing Agreement Drafts and participated in retailer meetings for clearing legal deviations on the same.- Developed Leasing & Legal Induction Modules and related training materials for new employees in the organization.

Client: ITC Ltd.Project Title: Analyzing New Business Opportunities across the Fabric-Wash segmentBrief Description: Role included market research and analysis of primary & secondary data. Prepared qualitatitve observational reports of consumer feedback for identifying ‘Need Gaps’ in the segment. Feedback of various retailers & distributors across Mumbai zone was also tabulated. Conducted feasibility studies by analyzing AC Nielsen, IMRB Reports and preparing Backward Costing Analysis to estimate profitability across segment. Estimation of Market Potential was arrived at basis the same