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Seasoned marketing executive with extensive leadership experience, encompassing strategic planning, brand development, project management, digital strategy, budgeting, communications, special events and community relations, with the ability and skill set to provide enthusiastic and progressive innovation in a team environment. Focused on delivering sustainable, business performance improvements.
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Director Of DevelopmentPalm Beach SymphonyUnited States -
Senior Director Of Individual And Corporate GivingNew World Symphony Sep 2023 - Present -
Senior Director Of Corporate PartnershipsNew World Symphony Dec 2018 - Sep 2023Miami Beach, Fl• Develop and secure corporate partnerships that fund all aspects of NWS programming, including WALLCAST® concerts, subscription concerts, special events, and community engagement• Cultivate new corporate prospects, on both local and national levels• Prepare customized funding proposals that outline funding opportunities, strategic alignments, clear return on investment, and persuasive summaries of benefits and recognition • Serve as the staff liaison to the NWS Corporate Committee, providing strategic guidance and goal-setting with the Committee Chair and members• Serve as the organization’s expert on corporate philanthropic engagement and identify sponsorship trends
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Regional Cause Marketing ManagerMacy'S, Inc. 2012 - 2018Miami, FlLed national fundraising campaigns in support of not-for-profit partners via macys.com and in-store. Identified regional prospects with mutual core values for corporate sponsorship. Developed PR opportunities with community organizations to promote brand affinity, drive in-store traffic and sales.• Formulated philanthropic & educational programming benefitting the missions of regional and national entities including the March of Dimes, American Heart Association and Make A Wish Foundation• Executed national activations that occurred during customer checkout; results were revenues that exceeded $90.0 million • Represented the company as social responsibility spokesperson and brand ambassador for all external events throughout the region
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Regional Events Marketing ManagerMacy'S, Inc. 2009 - 2012Miami, FlExecuted nationally directed and conceptualized local level in-store events to support sales driving initiatives. Developed corresponding budgets and acquired additional funding for merchandise-based promotions. Created agreements with market stakeholders for event support. • Delivered compelling, customer engaged events that yielded average sales increases of 20% to 30% above plan • Supported lift of in-store traffic during non-discount driven periods• Managed relationships with internal associates, vendors and third-party affiliates to form partnerships for event execution in over 100 stores across 12 states in the Southeastern and South Central regions of the US
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Merchant/Advertising Business PartnerMacy'S, Inc. 2008 - 2009Miami, FlFunctioned as Project Manager intermediary between merchant teams and the advertising production team on all Marketing vehicles, determined and communicated content for corresponding placements, collected external funding from featured vendors and ensured adherence to production timelines.• Collaborated daily with Sr. Vice President/ GMM of Center Core and Kids, along with the Divisional Merchandise Managers to create advertising strategies• Improved efficiency of merchant turn-in to the Advertising Production Team by 20% through implementation of a standardized procedure • Accomplished co-op collection 4% above goal for a total $6.0 million in vendor support by coordinating with the merchant organization
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Junior Account ExecutiveMacy'S, Inc. 2007 - 2008Miami, FlDeveloped overall Marketing plan for Women’s apparel zone. Maximized media exposure in all Storewide Marketing vehicles.• Oversaw $2.2 million seasonal advertising budget for zone• Created target marketing strategy with Division Media Effectiveness Team which delivered a 20% increase in impressions• Completed 3rd & 4th quarters 6% under budget in overall advertising expenditures
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Assistant BuyerMacy'S, Inc. 2004 - 2007Miami, FlManaged receipt flow for the following Men’s apparel zones: Tailored Clothing, Traditional Collections and Moderate Sportswear.• Established a sub-classing system that enabled improved tracking of modeling trends • Achieved gross margins exceeding 40% through development of effective pricing & markdown strategies • Attained sales volume objectives each year ranging from 3-5% over plan as a result of comprehensive assortment and marketing strategies in partnership with Planning Team
Kewan Smith Skills
Kewan Smith Education Details
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Marketing -
Business Administration
Frequently Asked Questions about Kewan Smith
What company does Kewan Smith work for?
Kewan Smith works for Palm Beach Symphony
What is Kewan Smith's role at the current company?
Kewan Smith's current role is Director of Development.
What is Kewan Smith's email address?
Kewan Smith's email address is ke****@****ail.com
What is Kewan Smith's direct phone number?
Kewan Smith's direct phone number is +1 415-397*****
What schools did Kewan Smith attend?
Kewan Smith attended Rollins College, Morehouse College.
What skills is Kewan Smith known for?
Kewan Smith has skills like Responsibility, Sexual Orientation, Sound, Art, Ease, Human Resources, Retail, Location, Logistics, Applications, Legal Writing, Electronics.
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Kewan Smith's colleagues are William Hunt, Tatum Travers, Kevin Chen, Mario Alexander Madriz, Ashlee Diamond, Charlotte Schou, Ye Jin Min.
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Kewan Smith
Oak Park, Il -
Kewan Smith
Looking For Good Opportunities That Will Teach Me Trades, And Allow Me To Establish The Best Version Of Myself I Inspire To Be.Greater Chicago Area -
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