Kewan Smith Email & Phone Number

United States

Miami Beach, FL

• Develop and secure corporate partnerships that fund all aspects of NWS programming, including WALLCAST® concerts, subscription concerts, special events, and community engagement
• Cultivate new corporate prospects, on both local and national levels
• Prepare customized funding proposals that outline funding opportunities, strategic alignments, clear return on investment, and persuasive summaries of benefits and recognition
• Serve as the staff liaison to the NWS Corporate Committee, providing strategic guidance and goal-setting with the Committee Chair and members
• Serve as the organization’s expert on corporate philanthropic engagement and identify sponsorship trends

Miami, FL

• Led national fundraising campaigns in support of not-for-profit partners via macys.com and in-store. Identified regional prospects with mutual core values for corporate sponsorship. Developed PR opportunities with.
• Formulated philanthropic & educational programming benefitting the missions of regional and national entities including the March of Dimes, American Heart Association and Make A Wish Foundation
• Executed national activations that occurred during customer checkout; results were revenues that exceeded $90.0 million
• Represented the company as social responsibility spokesperson and brand ambassador for all external events throughout the region

Miami, FL

• Executed nationally directed and conceptualized local level in-store events to support sales driving initiatives. Developed corresponding budgets and acquired additional funding for merchandise-based promotions..
• Delivered compelling, customer engaged events that yielded average sales increases of 20% to 30% above plan
• Supported lift of in-store traffic during non-discount driven periods
• Managed relationships with internal associates, vendors and third-party affiliates to form partnerships for event execution in over 100 stores across 12 states in the Southeastern and South Central regions of the US

Miami, FL

• Functioned as Project Manager intermediary between merchant teams and the advertising production team on all Marketing vehicles, determined and communicated content for corresponding placements, collected external.
• Collaborated daily with Sr. Vice President/ GMM of Center Core and Kids, along with the Divisional Merchandise Managers to create advertising strategies
• Improved efficiency of merchant turn-in to the Advertising Production Team by 20% through implementation of a standardized procedure
• Accomplished co-op collection 4% above goal for a total $6.0 million in vendor support by coordinating with the merchant organization

Miami, FL

• Developed overall Marketing plan for Women’s apparel zone. Maximized media exposure in all Storewide Marketing vehicles.
• Oversaw $2.2 million seasonal advertising budget for zone
• Created target marketing strategy with Division Media Effectiveness Team which delivered a 20% increase in impressions
• Completed 3rd & 4th quarters 6% under budget in overall advertising expenditures

Miami, FL

• Managed receipt flow for the following Men’s apparel zones: Tailored Clothing, Traditional Collections and Moderate Sportswear.
• Established a sub-classing system that enabled improved tracking of modeling trends
• Achieved gross margins exceeding 40% through development of effective pricing & markdown strategies
• Attained sales volume objectives each year ranging from 3-5% over plan as a result of comprehensive assortment and marketing strategies in partnership with Planning Team

Master Of Business Administration, Marketing

Activities and Societies: EAMBA '04 Student Board Member

Bachelor Of Arts, Business Administration

Activities and Societies: Phi Beta Kappa Omicron Delta Kappa Beta Gamma Sigma Golden Key National Honor Society Collegiate 100 Morehouse.