Laura Mallinder Email & Phone Number

Alconbury

Peterborough, United Kingdom

Manage and deliver key artwork, PR, consumer and/or trade advertising, POS, packaging and promotional literature projects within the commercial calendar, working to set critical pathsManage and deliver the briefing and production of catalogues and cross-category seasonal brochureware and promotional material, working with internal departments to ensure delivery on time and within budgetRecommend, manage and negotiate contracts for (with the support of the Marketing Director) a roster of… Show more Manage and deliver key artwork, PR, consumer and/or trade advertising, POS, packaging and promotional literature projects within the commercial calendar, working to set critical pathsManage and deliver the briefing and production of catalogues and cross-category seasonal brochureware and promotional material, working with internal departments to ensure delivery on time and within budgetRecommend, manage and negotiate contracts for (with the support of the Marketing Director) a roster of external creative agencies to deliver key artwork, packaging, PR work Implement brand guidelines across packaging, POS, literature and onlineManage social media sites; creating Facebook and Twitter schedules, monitoring and reporting social media analytics Allocate (with the Marketing Director) the marketing budget and manage the PO sheet ensuring all costs are recorded and within budgetWork with brand managers on the range development for stand, POS and packaging requirementsPlan and deliver industry trade events i.e. Spoga Gafa in Germany, GLEE, NEC BirminghamDrive trade and consumer content online via website, relevant social media sites, blogs, forums Manage the Marketing Services Co-Ordinator Show less

Peterborough, United Kingdom

Managing the artwork briefing and production of promotional literature, web, POS, packaging, product catalogues and seasonal brochuresAssisting with range review processes to demonstrate and deliver branded artwork from concept through to implementationManaging and briefing business critical projects to external agencies within the commercial calendar, working to set critical paths and reporting on the progress of artwork to stakeholdersControlling the use of brand guidelines across… Show more Managing the artwork briefing and production of promotional literature, web, POS, packaging, product catalogues and seasonal brochuresAssisting with range review processes to demonstrate and deliver branded artwork from concept through to implementationManaging and briefing business critical projects to external agencies within the commercial calendar, working to set critical paths and reporting on the progress of artwork to stakeholdersControlling the use of brand guidelines across packaging, POS and literature Production of catalogues and promotional literature, copy checking, seeking relevant information from internal teams and external suppliers, sourcing images, etc. and feeding marketing literature amends back on to the online artwork approval system (Workflow)Responsible for the project management of packaging and POS artworks for business critical brands, ensuring the brief is met and that they also come in on time and within budgetCopy checking all marketing collateral, such as literature, adverts, packaging, digital media and POS as well as trade material and on-going brand communicationsAn internal account manager for the delivery of all artwork requirements for the business, including customer specials, presentations, store developments and events, etc.Involved in planning and delivering a dominant presence at industry trade events and the organising and merchandising of exhibition stands Show less

Managing external agencies to develop and assist the MEERKAT MOVIES launch material, including POS, cinema staff training documents, digital assets for cinemasAssisting the Brand Manager in the role out and distribution of the MEERKAT MOVIES point of sale across the main chains and independent cinemas across the UKWorking with internal and external stakeholders to coordinate the launch of MEERKAT MOVIESLiaising with major UK cinema chains to arrange the distribution of staff… Show more Managing external agencies to develop and assist the MEERKAT MOVIES launch material, including POS, cinema staff training documents, digital assets for cinemasAssisting the Brand Manager in the role out and distribution of the MEERKAT MOVIES point of sale across the main chains and independent cinemas across the UKWorking with internal and external stakeholders to coordinate the launch of MEERKAT MOVIESLiaising with major UK cinema chains to arrange the distribution of staff training materials and POS Creating branded MEERKAT MOVIES training documents for internal customer service staff.Working with the BGL Group legal team to ensure the MEERKAT MOVIES reward terms and conditions were compliant and communicated correctly in all promotional documentation Show less

Delivering market leading social media and content outreach services to all Zazzle Media clients Delivering world class content marketing projects, by achieving targeted content placements on time and on desired, high page rank blogs and websitesBuilding relationships with top bloggers and social influencers Ensuring all brainstormed ideas and plans set for clients each month were delivered on time, to budget and returned exceptional resultsEnsuring constant communication with… Show more Delivering market leading social media and content outreach services to all Zazzle Media clients Delivering world class content marketing projects, by achieving targeted content placements on time and on desired, high page rank blogs and websitesBuilding relationships with top bloggers and social influencers Ensuring all brainstormed ideas and plans set for clients each month were delivered on time, to budget and returned exceptional resultsEnsuring constant communication with the SEO and content departments to ensure that content fulfilled specific outreach needs, as set by the SEO team each month. Show less

London, United Kingdom

• Managing online campaigns. Writing press releases and competition copy to pitch to my extensive global, national and regional website, radio and press contact list. • Managing clients and their campaigns. Managing their expectations and communicating with them regularly.• Managing and developing our social media sites. Increasing followers, running competitions, interacting with clients and media professionals to gain further coverage for clients and develop relationships with the… Show more • Managing online campaigns. Writing press releases and competition copy to pitch to my extensive global, national and regional website, radio and press contact list. • Managing clients and their campaigns. Managing their expectations and communicating with them regularly.• Managing and developing our social media sites. Increasing followers, running competitions, interacting with clients and media professionals to gain further coverage for clients and develop relationships with the media.• Participating in client meetings and conference calls. • Managing a Junior Executive and intern’s daily tasks. • Brainstorming creative ideas to develop client proposals to implement PR activity in editorial content through radio, print, online and social media, TV, podcasts, video content, TV web features and competitions.• Collating, analysing and evaluating media coverage. Producing coverage reports to present to clients. Show less

Ba Honours Journalism, Journalism, Broadcast, First Class

Modules studied included: Audio Visual Narrative, Applied Photography, Professional Writing and Practices, Media Specialisms, Celebrity.

Education record