As a part of the DTC Marketing org (APAC), I market streaming and TV content across genres in India, supporting the SA Leadership in driving business-critical launches across non-fiction, kids, sports, and more. My role encompasses:- Leading go-to-market strategies for key content launches, focusing on increasing audience engagement and growing brand reach in competitive markets.- Developing cross-platform campaigns that integrate digital, social, and traditional media across paid and owned and operated platforms, ensuring maximum exposure and impact for major releases.- Driving subscriber growth for WBD’s OTT platforms, optimizing marketing efforts to deliver efficiencies.- Optimizing budgets, driving cost efficiencies while maximizing campaign impact and resource allocation across various platforms.- Conducting in-depth market analysis, competition mapping, and audience insights to create compelling and targeted marketing communication.- Leading cross-functional teams including agencies in executing brand strategies that align with business objectives and customer needs

As a Group Head for Netflix India at GroupM (Wavemaker), I played a pivotal role in integrated planning for over 30 campaigns, covering films, series, and brand initiatives. Highlights include:- Annual Media Strategy: Annual media planning across digital marketing, offline, content marketing, offline marketing, and campaign innovations.- Key Launches: Successfully launched popular titles such as Stranger Things S3, Kota Factory S2, Red Notice, Navarasa, AK vs AK, Pagglait, Jamtara, Mismatched, Ray, Feels Like Ishq, Ghost Stories, Gunjan Saxena, and Minnal Murali.- 360-Degree Campaigns: Delivered high-impact campaigns with a focus on integrated planning and innovation across media channels to drive engagement and viewership.

Strategic media planning for Mondelez International - across the biscuits and powdered beverage categories (Bournvita, Bournvita Biscuits, Tang, Oreo)

As a part of the founding Enterprise Accounts team at Zomato, I managed relationships with the top 20% of clients, which accounted for 80% of total billings pan India. Key accomplishments include:- Revenue Growth: Achieved a 3x increase in billings, with 86% client retention through strategic account management.- Business Expansion: Played a key role in launching Zomato's online ordering platform and other new lines of business at Zomato (Zomato for Business, Dine out etc).