Keyana Shaw Email & Phone Number

New York, Ny, Us

Greater New York City Area

Greater New York City Area

Greater New York City Area

New York, Ny

-Lead conceptualization and execution of marketing campaigns across digital platforms, such as email, social media, and webinars, to meet sales goals.-Cultivate relationships with internal key stakeholders to gain buy-in and collaborate on implementation.-Develop strategic partnerships with key industry organizations to broaden reach and customer base.-Manage internal marketing team and freelancers to achieve quality product and nurture individual development.-Determine allocation of marketing budget and manage budget throughout fiscal year, prioritizing key marketing pieces to maximize customer impact.-Train sales team on new products to ensure key features and benefits are actively promoted to customers.-Create on-brand messaging and segment-tailored copy to increase engagement of relevant audiences for email, social media, and print.

New York, Ny

-Strategically created and executed multi-channel campaigns to successfully maintain sales in a mature market.-Managed marketing team with a focus on performance and effective distribution of workload to create a sustainable team structure and improve individual career development.-Directed in-depth market research to understand and proactively take advantage of market opportunities.-Conceptualized and led innovative social media video contest to maintain market prominence of a flagship brand.-Oversaw planning for annual key industry event: secured speakers, planned reception, handled on-site logistics.

Greater New York City Area

-Project Manager across multiple deliverables, established and maintained effective communication processes, created efficient schedules that successfully met deadlines, and worked within allocated budget.-Led research to identify customer needs and pitched solutions to stakeholders, increasing projected sales by 167%.