Keya Patel Email & Phone Number

San Francisco, CA, US

Sunnyvale, California, US

• After leaving Headspace, I've worked with 10+ organizations across stages and industries. With this type of strategic consulting and advising, my goals are to:- Learn about product, growth, and marketing across.
• Media/educational: The Juggernaut, TED Conferences
• Health/wellness: ViuHealth, Breethe, batyr

San Francisco, CA, US

• In reflection: Took time to consciously synthesize best practices from what I've learned so far in product, growth, and tech at Dropbox + Headspace. Top accomplishments: Some in-depth topics I contributed to, as a.
• Balancing what's best for the user vs. business (& tech ethics)
• The growing specialization of product management & navigating the specializations
• Tech debt is not a burden, it's a strategic lever for success
• Rethinking your team operating cadence
• Upsides to unshipping: the art of removing features and products

Santa Monica, California, US

• In reflection: Through this role, I determined ways to build up our cohesive product culture at Headspace and motivate my teams around company direction, while working with them to set the internal roadmaps. I also.
• Proposed B2C multi-year plan (with Finance/Data) with scenarios to leadership team, which then informed our 2021 annual planning and budgeting
• Deployed product team leveling and competency framework for promotions and career growth, in partnership with HR
• Surpassed 2020 and Q1 2021 financial expectations as a result of teams’ experiment wins, seasonal campaigns, and complete iOS/Android app redesign

Santa Monica, California, US

• In reflection: As a result of internal strategy change and peer departures, I temporarily stepped in to lead the Core Product team. This experience taught me how to set direction and instill confidence in times of.
• Clarified Q3/Q4 2020 direction for core product (~40 Headspacers) by running a collaborative design sprint. We moved from an ambiguous problem space of daily stress and anxiety to 3 testable prototypes.
• Navigated and oversaw the company's B2C COVID-19 product response under tight deadlines, resulting in []% increase in downloads, sign ups, and usage of the app

Santa Monica, California, US

• In reflection: Things felt wild - in a challenging, rewarding, and motivating way. It was my greatest period of professional growth to date. In retrospect, I discovered how and when to properly vouch for my growing.
• Established monetization product team by introducing conversion, retention, and churn sub-teams; this included defining metrics (conversion rate, engagement rate, LTV / ARPU, CAC, annual/monthly retention goals, etc).
• Strategized free user versus paid user journey, ultimately relaunching the paid subscription and gaining significant product marketing and product strategy insights
• Mentored team members (~20 direct or dotted line reports) through urgent reprioritization exercises, deployment freezes, and onboarding to complex situations
• Conceptualized experimentation framework for testing free trials to lower the barrier to trying Headspace, increasing conversion rate by []% year over year
• Presented key business metrics, experiments, and feature rollouts at company wide all-hands, executive business reviews, to the board, and to key partners (ex: Google Subscription Conference)

Santa Monica, California, US

• In reflection: I joined Headspace because of their lofty social impact vision I immediately connected with, due to my background in nonprofit work with Sa'Nima' and BLUElab in undergrad. I was the only PM focused on.
• Owned monetization strategy and roadmap (in app, web) to implement a Student plan, Family plan, pricing related testing and marketing campaigns, transitioning all subscription flows to be mobile first, and localizing.
• Empowered a 15-member cross functional team to execute on the growth roadmap, resulting in year over year subscriber growth of []%

San Francisco, California, US

• In reflection: After moving to Dropbox’s headquarters in SF, I operated as a PM shaping our Growth roadmap with a team of engineers and designers. This is when I noticed how much I value tying my work to direct impact.
• Guided weekly launch of ~2 new features or optimizations, accounting for $[]M in Annual Recurring Revenue and consistent quarter over quarter growth of []%+
• Organized sprint planning with Engineering, Design, Growth, and Analytics teams to facilitate timeliness of building and shipping experiments
• Scoped out new surfaces and segments for user conversion through quantitative and qualitative research (database querying, market research, user interviews)
• Reported on monthly business review metrics, preparing summaries for cross-functional business reviews to inform leadership on state of business
• Interviewed and facilitated debriefs for 2 to 5 candidates applying to Dropbox each week

San Francisco, California, US

• In reflection: This is truly when I started acting as a growth practitioner and product manager, even though I did not realize it. In non-traditional ways, I taught myself the basics of experimentation, statistics.
• Led creation of the internal team’s formal experimentation practices (A/B and multivariate testing) to evaluate contributions of incremental paid subscribers and Annual Recurring Revenue
• Managed a team of 9 global sales reps by training, establishing quotas and quality to exceed expected ROIs, and developing all dashboards and operational tools
• Modeled financial growth and owned the SMB Retention roadmap, attaining quarter of quarter growth of []%+ by exploring 3 new customer retention revenue opportunities
• Implemented Volunteer Time Off best practices and office-wide volunteer days to encourage 50%+ of Dropbox Austin to give back to local organizations and the community (Dropbox for Good employee resource group)

San Francisco, California, US

• In reflection: Being on the Dropbox Austin sales team taught me how to advocate for end-users, identity pain points and surface them to product/marketing, charge towards goals (quotas), hold my ground during tough.
• Introduced sales touch at key parts of the self-serve sales process through 6 A/B tests which reduced customer friction, contributing annualized impact of $[]M
• Conducted 60+ user interviews to understand key events where users upsell and implemented 4 ideas in product, resulting in annualized impact of $[]M
• Coordinated efforts across Marketing and Product teams for alpha testing new product features with 30 SMB customers
• Established relationships and programming between Dropbox & 3 community organizations (Dropbox for Good employee resource group)

Ann Arbor, Michigan, US

• In reflection: In my final year of undergrad, I was nominated to lead the largest (500+ student) University of Michigan engineering club - and I wasn’t even an engineer! In hindsight, BLUElab opened my eyes to working.
• Juggling 10 engineering project teams, with multiple problem areas and stakeholders (advisors, project leaders, engineers, NGO partners, end-users) while adequately prioritizing my time
• Managing and being accountable for a $[]M+ budget, which felt like a lot of responsibility at the time

Ann Arbor, MI, US

• In reflection: This was when I started to learn about the importance of listening and co-creating with others, in a nonprofit setting. Looking back, I see I was applying design research and ethnographic tools to a.
• Partnering responsibly with community members, NGOs, and local shops, instead of blindly implementing technology and ideas (via a solar lantern project)
• Conducting ethnographic research and needs assessments based on cultural and historical nuances

Master Of Business Administration - Mba

Bachelor'S Degree, Biology, International Studies (Global Environment And Health)

Bachelor'S Degree, Minor In Business