Drive innovation across retail verticals + grocery for the robust and rapidly evolving Instacart suite of retail enablement solutions, including Instacart App (marketplace) and O&O e-commerce solutions: Instacart's white label e-com platform (Storefront) and fully-integrated API fulfillment engine (Connect).

Innovate and activate Google’s highest profile products, supporting $972 Million (USD) in 2022 Shopping Ads investment, consistently driving industry leading Y/Y and Q/Q growth.- Drive product activation and aggressive investment growth: Partner with Google's most strategic customers on the Google Shopping roadmap, product betas, and best practices. Investment growth/CAGR across retail portfolio consistently outpaces market trends.- Lead automation adoption: Identify and deploy creative solutions to advance investment depth in universal formats (e.g. Smart Shopping Campaigns, Performance Max).- Retail media: Partner with the largest retail media programs to test and iterate feed, campaign and bidding automation tactics.- Business development: Collaborate closely with Google Product Team and top retail advertisers to refine and expand key product features (e.g. Product Insights, Curbside Pickup, Regional Availability & Price). Align product development and engineering priorities to advertiser needs, with the ultimate goal of sustaining a broad-based retail ecosystem.- Thought leadership: Developed Google's COVID-19 Retail Search Trends narrative and led task force to maintain the authoritative resource utilized by 3,000+ team members. Speaker at Google’s ThinkRetail 2021 (https://adsonair.withgoogle.com/events/think-retail-on-air-2021/speakers).

Train and develop top-10 performance agencies responsible for $1.4 Billion in annual Shopping Ads investment across 1,200+ retail advertisers, with a focus on AI/Automation, Omnichannel and Growth Strategies.- Training facilitator: Developed curriculum and led in-person agency trainings for groups of up to 200 agency Shopping Ads practitioners. These training resources were adopted broadly across Google, including: Shopping Ads 101, Shopping Ads Automation 201, Shopping Ads Tracking/MMM Playbooks, Holistic "Whole Page" Search narrative.- AI & Automation: Drove transformational AI bidding adoption across 5 of the top 10 global Shopping Ads agencies. Met with agencies weekly by video call/in-person to advance Shopping Ads product activation and product data hygiene.- Pioneered omnichannel: Developed earliest approaches to Omnichannel retail campaign management by piloting store visits imports in Search Ads 360 (fka DoubleClick Search) and led trainings to scale across Google, and leading to a productized solution.- Expert panelist at Google Shopping Days 2018.

- Leadership & mentoring: Stood up the NYC-based Shopping Specialist team. Interviewed candidates, led internal trainings and mentored the top-performing East Shopping Ads Specialist team.- Created and deployed "Shopping Labs". Identified a need for scaled support across mid-market advertisers, unlocking low-hanging fruit for investment growth. Developed modular Shopping Ads deck to lead workshops, later leading to the genesis of a Tier 2/Emerging Solutions support team and scaled labs.- Focus areas: opportunity sizing, Google Shopping campaigns, Local Inventory Ads, Product Listing Ads, Shopping Labs, omnichannel measurement & attribution, data feed optimization, product catalog distribution, and development of local/mobile shopping campaigns. - Responsible for >$311M in 2015 investment and >$475M in 2016 investment.

- Developed data syndication strategies. Partnered with top-50 retail advertisers to distribute product, promo and pricing across the internet, including: Google, Amazon, Facebook, Bing, Pinterest, eBay, display providers (e.g. Criteo), affiliate marketing channels, and comparison shopping engines (e.g. NexTag, Connexity)- Pioneered data feed optimization. Developed product feed optimization A/B testing methods that were broadly adopted and productized.- Contributor to Product Requirements Documents (PRDs) that shaped the vision for Google Shopping- Key thought leader in the earliest local and mobile Shopping campaigns.

- Central player in the 2013 Google acquisition of Channel Intelligence: Developed key visuals in the presentation used to illustrate the Channel Intelligence value proposition. One of eleven team members required to sign a 4-year contract with Google to materialize the acquisition.- Key accounts manager: Managed the two top retail accounts at the #1 Shopping Campaign management agency. Led campaign management team, partnered directly with retailers to achieve aggressive and rapidly evolving business goals.- Product feed optimization: Developed and launched earliest concepts for A/B testing on product titles, descriptions, and category taxonomies to prove the incremental lift of product content optimization. Wrote feed rules in Visual Basic/VBScript to enhance and create product data, exclude or prioritize products, and streamline bidding optimization.

The company: Acquired by Power My Analytics in 2021, eComIQ (eCommerce Intelligence) was an Internet marketing agency specializing in delivering web analytics, paid search management and website conversion optimization. Key clients included: Sea World, 1-800-FLOWERS, Princess Cruise Lines, and Regal Entertainment.My role: Web usability/UX design, landing page optimization, web design, wireframes.Software/code: Adobe Creative Suite (CS), Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, HTML, CSS, PHP.

The company: Salba is a whole food product distributed through GNC, Vitamin Shoppe, Whole Foods Market, CVS and health food stores across the United States and Canada. My role: Led E-commerce, marketing and advertising, including the teams responsible for website implementation and management, SEO/SEM/paid search, shopping data feeds, brand identity, direct response advertising, and public relations. Worked directly with the Food and Drug Administration to lead compliance with Code of Federal Regulations, Title 21.Software/code: Google AdWords, Google Analytics, 3Dcart, Big Commerce, Adobe Creative Suite (CS), Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Adobe Acrobat Pro, Adobe InDesign, Quark Xpress, HTML, CSS.

The Company: TouricoHolidays (acquired by the Hotelbeds Group in Feb 2017) is the largest inbound tour operator in the U.S. distributing B-to-B travel packages (Expedia, Travelocity). The top ranked travel company on the Inc. 500 in 2003 & 2004.My role: As Creative Director, I led the creative team responsible for design and user experiences (UX) for a travel booking engine supporting over $500M in annual gross bookings, email marketing, affiliate marketing creative. Following our acquisition of LastMinuteTravel.com, I traveled to Tel Aviv for a 3-week website redesign immersion with a team of 30+ web developers and engineers.Software/code: Adobe Creative Suite (CS), Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Adobe Acrobat Pro, Adobe InDesign, Quark Xpress, HTML, CSS.