Frans Keylard work email
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Frans Keylard personal email
Frans Keylard phone numbers
I am a data-driven marketer who relentlessly finds ways to get more customers for a product, and how to keep them. I own real-estate at the intersection of where marketing creativity and quantitative data meet, and always seek more effective ways to achieve revenue goals. I am equally comfortable growing and leading a team as I am rolling up my sleeves, digging in and evaluating marketing copy and creative, or diving into any aspect of the customer journey and driving landing page testing and optimization, persona-driven content marketing, designing executive dashboards, etc.What I Do• Own and drive all data driven marketing.• Tie all growth objectives to measurement strategies.• Manage/collaborate with cross-functional teams. • Oversee all marketing materials, brand standards, and programs.• Analyze all aspects of the conversion funnel and generate executable insights.• Partner with global leadership to set and execute growth strategies.• Increase organic and paid media conversions to maximize sales funnels.• Create and execute the vision to identify successful tactics and develop a strong business based on revenue, customer lifetime value, and return on investment.• Identify and segment audiences to sizes and profiles that are actionable without going any smaller.• Establish best practices for all these and continually refine success metrics.My Philosophy• Be versatile – Combine skills and expertise from across the digital marketing spectrum. In today’s marketing world, specialists are a dime a dozen. • Fail fast, learn fast – Stop and move on when something's not working.• Build a data-driven marketing powerhouse team.• Focus on growth – Use scalable metrics and a strong optimization focus from marketing decisions to feature prioritization.• Pilot ideas – prove new ideas before full-scale deployment. • Embrace data – empower stakeholders about smart and actionable KPIs and establish a culture of optimization.
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Vp Digital MarketingGottman Inc.Auburn, Wa, Us
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Vp Digital MarketingGottman Inc. Mar 2022 - PresentLead all Digital Performance Marketing & Growth. This includes digital strategy for SEM/SEO, Social Paid/Organic, Email marketing, Lead Generation, and Conversion Rate Optimization for the digital properties. -
Sr. Insights & Optimization DirectorSitecore Sep 2021 - Mar 2022San Francisco, California, UsSitecore acquired Reflektion -
Senior Director Of Insights And OptimizationReflektion May 2018 - Sep 2021San Mateo, California, UsThe Reflektion ecommerce search and recommendation platform delivers truly Individualized Commerce to on-site shoppers. This is done by using neural networks and deep learning to anticipate shopper intent, and serving individualized merchandise recommendations - routinely delivering double digit conversion rate increases for our customers. -
Vp, Customer Experience Marketing & OptimizationR2Integrated Jul 2013 - Feb 2018Baltimore, Maryland, UsDigital marketing strategist with a focus on account-based marketing, testing/optimization, and analytics. Subject matter expertise includes:1. Team-building and management2. B2B and Post Sales retention tactics3. Leveraging data and technology to produce insights 4. Enhancing customer experience, qualified leads, lifetime customer value, and ROI 5. Multi-disciplinarian across Analytics, Marketing Automation, Personalization, Scoring, Segmentation, and Optimization platformsTypical cross-channel campaigns include pre-and post-sales tactics to both convert prospects and produce high utilization, loyalty, and retention. This is especially important for B2B companies where sales cycles can be long and complex and improving retention rates is critical due to the cost of earning new business.R2i delivers full-service online experiences such as web and microsite development and enhancement, digital marketing, and demand generation. -
Optimization Strategist / Fractional CmoAcr Analytics Nov 2012 - Aug 2013Optimization strategy consulting. Fractional CMO.
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Director, Optimization SolutionsWebtrends Jul 2009 - Oct 2012Portland, Or, UsWebtrends acquired Widemile. Led the Webtrends Optimize Solutions Team -
Director Of OptimizationWidemile Oct 2005 - Jul 2009Seattle, Washington, UsBuilt and managed a full-service digital marketing optimization agency within a SaaS company. -
Weedshare Artist Liaison, Media Encoder, And DistributorShared Media Licensing 2003 - 2006Here is a great link that describes what Weedshare was all about:http://www.openbusiness.cc/2007/06/11/weedshare-rip/My role was to be the artist's liaison, Weedshare file media encoder, and music distributor. I represented around 100 artists at the time when the plug was pulled on the WMA DRM encoding schema that allowed Weedshare to function. -
Program ManagerMsn Autos 2004 - 2005Search Engine Optimization (organic and paid), and optimized landing page creation, A/B testing.
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Member Board Of DirectorsDutch American Chamber Of Commerce, Inc. 1996 - 2002Member of the board for the Netherlands Business Association (NBA) and its successor the Dutch American Chamber of Commerce (DACC). -
Sr. Program ManagerTeamon.Com 2000 - 2001Program, Product, and Project Management roles to direct the full feature lifecycle in a fast-paced start-up ASP environment. Specialization in user interface and usability. Coordinated usability sessions and directly implemented these findings into the product.
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Ecommerce AnalystWall Data 1998 - 1998London, GbEcommerce enabled the Wall Data and Cyberprise web sites. Defined business requirement and executed B-to-B and B-to-C solutions. Development of optimized user interfaces and devising and executing new ecommerce scenarios. -
Product ManagerCommerce Direct International 1996 - 1998eCommerce pioneering startup focused on providing the infrastructure to enable micro-transactions for online companies.
Frans Keylard Skills
Frans Keylard Education Details
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Eastern Washington UniversityInternational Management -
American School Of The Hague
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Christelijk Lyceum Zandvliet
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O.G. Heldringschool
Frequently Asked Questions about Frans Keylard
What company does Frans Keylard work for?
Frans Keylard works for Gottman Inc.
What is Frans Keylard's role at the current company?
Frans Keylard's current role is VP Digital Marketing.
What is Frans Keylard's email address?
Frans Keylard's email address is fr****@****ion.com
What is Frans Keylard's direct phone number?
Frans Keylard's direct phone number is +140836*****
What schools did Frans Keylard attend?
Frans Keylard attended Eastern Washington University, American School Of The Hague, Christelijk Lyceum Zandvliet, O.g. Heldringschool.
What skills is Frans Keylard known for?
Frans Keylard has skills like Digital Marketing, E Commerce, Lead Generation, Web Analytics, Analytics, Multivariate Testing, Webtrends Analytics, A/b Testing, Saas, Conversion Optimization, Seo, Mobile Devices.
Who are Frans Keylard's colleagues?
Frans Keylard's colleagues are Philippe Post, Edward Sargent, Shravan Singh Panwar, Jack Wards, Derek Chiu, Jennifer Luu, Dan Thomsen.
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