Keyla Fletcher Veras Email & Phone Number

Orlando, Florida, United States

Cross-trained as Optometric Technician. Led store to achieve sales and Net Promoter Score goals by creating a culture of eye care advocacy and purposeful vision solutions.Championed OneSight donations and community engagement via partnerships with local schools and charities. Assisted in providing free exams and complimentary eyewear and personalized fittings.Managed inventory orders, transfers, damages and receiving.Implemented visual merchandising strategies to enhance product presentation and drive sales.Trained staff members on product knowledge, sales techniques, and customer service best practices.

Managed internet sales and service leads with the purpose of converting them into sales.Generated leads through various marketing campaigns and networking efforts. Produced and executed email and cold-call campaigns.Utilized digital marketing tools to reach target audiences and drive brand awareness.Managed client relationships to deliver satisfaction and foster long-term partnerships.

Surpassed KPI goals consistently via effective conflict resolution of escalated calls from multiple departments: billing, tech support, sales, business account services, and general customer service.Negotiated contracts and agreements with clients to ensure mutual benefit and satisfaction.Managed key accounts to maximize sales opportunities and cultivate strong relationships.Delivered persuasive sales presentations to potential clients highlighting products and services.Implemented client retention strategies to foster long-term partnerships and repeat business.

Developed and executed short and long-term plans to achieve goals in support of district/region strategy. Championed the maintenance of expected operational and merchandising standards. Ensured staff maintained store presentation and supported brand consistency. Provided effective training to staff in the areas of customer service, product knowledge, inventory control and merchandising while offering developmental opportunities.Achieved reduction in labor and inventory loss costs by 20% and 25%, respectively

Oversaw the full range of duties pertaining to the management of a retail store. This included providing exemplary guest service that is legendary.Analyzed sales data to identify trends and opportunities for business growth.Implemented visual merchandising strategies to enhance product presentation and maximize sales.Recruited, hired and trained staff members on new company policies and procedures to ensure alignment with organizational goals.Prepared cash reports and merchandise orders.Coordinated and executed successful cross-promotional events from start to finish, including vendor management and attendee communication.Established relationships with the local business community, focus of gift-giving of Godiva Chocolates resulting in increased corporate sales of 25% over comps.

Assisted in surpassing LY Sales figures by 6%Achieved Top Individual Commissioned Sales six months consecutivelyRecruited, Hired, Trained and Retained four Seasonal Employees

Drove sales and profitability; provided exemplary guest service, ensured visual merchandising/ presentation and operational standards; recruited, staffed, coached and developed store management teams and sales associates as a part of Succession Plan; met and exceeded divisional and store sales and profitability goals.Top Performer in Rewards Membership Enrollment and Mystery Shop scoresSuccessfully opened and operated two additional seasonal locations in Sarasota, FL and Aventura, FL