Global Product Marketing Manager
Current-Global Product Marketing Manager responsible for Sony Biotechnology’s Spectral Analyzer portfolio: ID7000, SA3800, SFA Life Sciences Cloud Platform.-Launched the Spectral Flow Analysis (SFA) Life Sciences Cloud Platform software and provided post-launch support to sales and field service groups.-Launched the Automation Bundle for the ID7000 Spectral Cell Analyzer.-Worked closely with product team to develop successful GTM strategies and increase product adoption -Acted as the marketing lead for CYTO 2024.-Created collateral and marketing campaigns for products in the Spectral Analyzer portfolio.-Trained sales and field service teams to keep messaging and positioning consistent and accurate for all products.-Led collaboration efforts with partner companies to develop new products.-Conducted market research to gather data for competitive analysis.-Attended conferences and trade shows to promote products and gather VOC.-Generated sales reports to track sales of all products as well as analyze sales trends over the fiscal year.