Keyon Guo Email & Phone Number

Singapore

Shanghai, China

Strategic Relationship Management:Leads relationships with Business Units, developing expertise in their development process and IP needs, ensuring strong, positive connections with product leadership and teams.IP Expertise and Advocacy:Demonstrates expertise in assigned IP areas, leading efforts to further lore. Acts as the go-to collaborator for creatives, bringing solutions to problems and proposing relevant clash solutions while remaining flexible.Strategic… Show more Strategic Relationship Management:Leads relationships with Business Units, developing expertise in their development process and IP needs, ensuring strong, positive connections with product leadership and teams.IP Expertise and Advocacy:Demonstrates expertise in assigned IP areas, leading efforts to further lore. Acts as the go-to collaborator for creatives, bringing solutions to problems and proposing relevant clash solutions while remaining flexible.Strategic Decision-Making:Develops the ability to assess big-picture impacts of decisions, identifying process challenges and IP clashes for elevation to leadership for resolution. Represents proposed major changes to the IP to leadership in a digestible manner.Effective Communication:Presents process solutions for internal team collaboration with external teams, soliciting and executing feedback from the IPS team. Advocates for the IP diplomatically, articulating the mission, vision, and tactics to anyone within Riot.Leadership and Innovation:Accountable for maintaining IP health, balancing BU representation. Leads portions of IP development, creates new methodologies and systems for IP cohesion, and generates recommendations for IP Board action. Show less

China

Dynamic Design Leadership:Spearheaded a high-performing design team in China, showcasing proficiency in aligning design targets and implementing scalable documentation processes.Strategic Collaboration:Aligned seamlessly with the Production Team, actively engaging in staffing, mentoring, and organizational initiatives, resulting in the establishment of an industry-leading Design Team.Campaign Innovation:Drove design exploration for League of Legends products… Show more Dynamic Design Leadership:Spearheaded a high-performing design team in China, showcasing proficiency in aligning design targets and implementing scalable documentation processes.Strategic Collaboration:Aligned seamlessly with the Production Team, actively engaging in staffing, mentoring, and organizational initiatives, resulting in the establishment of an industry-leading Design Team.Campaign Innovation:Drove design exploration for League of Legends products, contributing significantly to recent campaigns like Star Guardian 2022 and Riot Forge.Cross-Disciplinary Collaboration:Collaborated effectively with a diverse cross-disciplinary team, encompassing art, design, IP, branding, business, marketing, publishing, and production, to establish project success criteria.Team Collaboration and Accountability:Focused on fostering team collaboration, visibility, and accountability, maintaining a delicate balance between ensuring quality and velocity in design production. Leadership extended beyond the creative process, significantly contributing to the success of impactful design solutions for League of Legends products. Show less

Singapore

Strategic Art Direction:Led art direction for prominent clients, including Walt Disney Studios, HUAWEI, Emirates, and McDonald's, showcasing a keen understanding of diverse brand requirements.Regional Leadership:Held a regional lead role for Disney studios, Marvel studios, and HUAWEI, overseeing art direction for the Asia-Pacific region, contributing to successful campaigns.Production Expertise:Served as the Production Lead for Disney studios, Marvel Studios, and… Show more Strategic Art Direction:Led art direction for prominent clients, including Walt Disney Studios, HUAWEI, Emirates, and McDonald's, showcasing a keen understanding of diverse brand requirements.Regional Leadership:Held a regional lead role for Disney studios, Marvel studios, and HUAWEI, overseeing art direction for the Asia-Pacific region, contributing to successful campaigns.Production Expertise:Served as the Production Lead for Disney studios, Marvel Studios, and HUAWEI, ensuring the seamless execution of creative projects across multiple platforms.Pitch Success:Led art direction for three successful pitches, including the prestigious Walt Disney account, covering Marvel Studios, Pixar, 20th Century Fox, Disney+, National Geographic, and more.Brand Collateral Design:Executed the design of internal brand collaterals, including event and initiative branding, highlighting a talent for translating brand objectives into visually compelling and effective creative solutions. Show less

Singapore

Strategic Design Leadership:Led design on multiple accounts, demonstrating expertise in creative ideation and art direction for high-profile clients, including ExxonMobil, Netflix, and Bridgestone.Client Expansion and Creative Services:Expanded current accounts by embracing creative services, contributing to successful internal communication campaigns, media drops, and brand extensions for clients like Aviva, Adidas, and Givaudan.Pitch Success and Art… Show more Strategic Design Leadership:Led design on multiple accounts, demonstrating expertise in creative ideation and art direction for high-profile clients, including ExxonMobil, Netflix, and Bridgestone.Client Expansion and Creative Services:Expanded current accounts by embracing creative services, contributing to successful internal communication campaigns, media drops, and brand extensions for clients like Aviva, Adidas, and Givaudan.Pitch Success and Art Direction:Successfully won and art directed the first integrated pitch/account for Weber Shandwick Singapore with Tinder, showcasing a talent for securing and leading key client engagements.Diverse Project Management:Managed a broad spectrum of design projects, from social media campaigns and brand deliverables to production design for infographics and EDMs, ensuring excellence for clients like Mastercard, Netflix, and Riot Games.Event Coordination and Community Engagement:Led art direction and actively participated in organizing internal events like Christmas 2020 and community events like Weber Shandwick with Soles 4 Souls, emphasizing a holistic approach to creative leadership beyond traditional design responsibilities. Show less

Singapore

Strategic Design Leadership and Collaborative Communication:Spearheaded the design of internal brand assets and deliverables, fostering collaborative communication across business units and working closely with senior leadership to ensure alignment with strategic objectives.Strategic Deck Development:Structured and developed decks for clients, inclusive of copywriting, demonstrating a holistic approach to presentation design and communication.Brand Guidelines… Show more Strategic Design Leadership and Collaborative Communication:Spearheaded the design of internal brand assets and deliverables, fostering collaborative communication across business units and working closely with senior leadership to ensure alignment with strategic objectives.Strategic Deck Development:Structured and developed decks for clients, inclusive of copywriting, demonstrating a holistic approach to presentation design and communication.Brand Guidelines Expertise:Designed and edited brand guidelines for external clients, ensuring consistent and compelling visual representation aligned with brand objectives.Analytical and Creative Documentation:Contributed to the analysis, development, writing, and archiving of case studies, emphasizing a strategic and creative approach to documenting project successes.Photography Leadership:Served as the lead photographer for the company's internal assets, highlighting a multidimensional skill set encompassing both design and visual content creation. Show less

Central Singapore

Branding, Compositing, Ideation, Design, Layout edits, AnimationAccounts: - Holiday Inn : Title credits & Supers designs, graphic design, presentation design, animation (Effie's Award 2018)- Singtel: Ideation, storyboarding, image comping, layout design & edits, branding- Guinness: Mockups, product design, branding, image comping, digital painting- MCCY (Ministry of Culture, Community and Youth): Layout edits- Skillsfuture: Layout edits and design, icon designs… Show more Branding, Compositing, Ideation, Design, Layout edits, AnimationAccounts: - Holiday Inn : Title credits & Supers designs, graphic design, presentation design, animation (Effie's Award 2018)- Singtel: Ideation, storyboarding, image comping, layout design & edits, branding- Guinness: Mockups, product design, branding, image comping, digital painting- MCCY (Ministry of Culture, Community and Youth): Layout edits- Skillsfuture: Layout edits and design, icon designs, storyboarding, development of digital assets- Creative Circle Awards: Ideation, Design, layout and final execution of Entry Kit (Creative Circle Awards, Bronze & Silver)- Changi Airport (Pitch, Won): Ideation, Layout, Design, product design, image comping, visualisation execution of final deliverable - Pizza Hut (Pitch,Won): Designs of kvs, product design, visualisation, image comping, logo design Show less

The Spire

Project revolved around an initiation to develop a new mobile app.Role was to develop the app interface, to design the app layout and to create an overall branding for the app. App was designed based on function with input of user experience to tweak over look and feel. UI Design, Ideation, Product Development, Branding, Marketing analysis

Singapore

Developed and coded Asian Restored Classics Website 2016.

I helped to brand and set up the creative and art direction. This design system covered from print, launch party, social media activations and web (e-commerce) layout and ui interfaces.

The Hangar, Nus, Singapore

I helped to brand and set up the creative and art direction. This design system covered from print, launch party, social media activations and web (e-commerce) layout and ui interfaces.

Creating Line Art, Environment and Character Concepts and Pixel Graphics.

Macpherson, Singapore

Video editor, graphic designer, visual effects. Worked for clients like Youtube and Google.

Yellowstone National Park

Queenstown, Singapore

Part time relief teacher for special needs children

Singapore

My role was to support the 3rd Transport Battalion in designing both video and digital assets.Projects include:- Youth Olympic Games: Produced animations on the YOG mascots and corporate videos. Created digital content for the YOG battalion- Designed the company's manual and creative collaterals- Animated and created the overall battalion's corporate video. This include fusing both pixel animation and vfx to deliver the main video for the Transport Leader's Night 2011.-… Show more My role was to support the 3rd Transport Battalion in designing both video and digital assets.Projects include:- Youth Olympic Games: Produced animations on the YOG mascots and corporate videos. Created digital content for the YOG battalion- Designed the company's manual and creative collaterals- Animated and created the overall battalion's corporate video. This include fusing both pixel animation and vfx to deliver the main video for the Transport Leader's Night 2011.- Created corporate videos to help with educating the public and other units on what we do Show less

Marine Parade, Singapore

Assisting M1 Singapore Fringe Festival with production concerns and worked as front of house as well.

Macpherson, Singapore

Major In Economics & Minor In Entrepreneurship, Economics

Activities and Societies: String Orchestra, Member Welfare Services Club, Member Hall of Residence 14, Sub Committee Member Animal Lovers’.

Bachelor Of Fine Arts (B.F.A.), Fine Arts, 4.48

Activities and Societies: Animal Lovers’ Society, External Liason Officer String Orchestra, Member