Scott Key

Scott Key Email and Phone Number

CEO | PRESIDENT | INDEPENDENT BOARD DIRECTOR | EMOTIONALLY INTELLIGENT | TRANSFORMATIONAL LEADERSHIP | INTERNATIONAL EXPERIENCE | FORTUNE 500 TO SMALL CAP | FOUNDER OF $1B+ BUSINESSES | INVESTOR @ CORVUS Advisory LLC
About Scott Key

RETAIL CEO - GROWTH AND TRANSFORMATIONScott has an established record of delivering transformational growth and turnarounds in the retail vertical. His professional experience spans multiple brands (Gap, Old Navy, Banana Republic, Athleta, David’s Bridal, Blueprint, AislePlanner), channels (digital, stores, catalog) and geographies (US, Canada, Mexico, Japan, Europe). During his tenure at David's Bridal, Scott successfully: • Developed a transformational vision supported by annual operating and long-range plans. • Lowered debt obligations by $450M+ through a consensual recapitalization.• Delivered 2X improvements in Net Promoter Score (customers) and Belief in Company (employees).• Optimized marketing mix to gain a 2X increase in selling periods supported by media.• Delivered the highest new product acceptance in 4+ years by introducing new merchandising assortment strategies.• Acquired (M+A) Blueprint Registry and doubled product offering within 6 months.• Negotiated the re-platforming of David’s digital presence to offer 2X the functionality at 1/2 the operating cost.• Managed the Board of Directors and Investor community.• Secured multiple $1M+ strategic partnerships.• Transformed the Technology and Customer Service functions.Scott was also named one of the 40 Most Influential People at Gap Inc., selected from 1,000,000+ past and present employees as having had the greatest influence on Gap Inc’s first 40 years. Other inductees included Gap founders Don and Dorris Fisher, Mickey Drexler, and Jenny Ming.Scott has been featured in numerous publications including The Wall Street Journal, CNBC, USA Today, Bloomberg, Business Insider, CBS, and Women’s Wear Daily.

Scott Key's Current Company Details
CORVUS Advisory LLC

Corvus Advisory Llc

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CEO | PRESIDENT | INDEPENDENT BOARD DIRECTOR | EMOTIONALLY INTELLIGENT | TRANSFORMATIONAL LEADERSHIP | INTERNATIONAL EXPERIENCE | FORTUNE 500 TO SMALL CAP | FOUNDER OF $1B+ BUSINESSES | INVESTOR
Scott Key Work Experience Details
  • Corvus Advisory Llc
    Ceo + Founder
    Corvus Advisory Llc Jan 2020 - Present
    CORVUS Advisory partners with small and mid-cap companies where transformation is central to unlocking growth and scaling. Our approach is grounded in operational experience and supported by strategy development, advanced analytics, technical enablement, and organizational design and development.Across multiple verticals, CORVUS is a trusted partner in driving durable transformation and positive economic outcomes. We have successfully guided numerous clients through their journey to a profitable exit, leading to significant equity events.SKILLS AND EXPERTISE:• Strategy Development• Brand Development (Competitive Analysis, Positioning, Management)• Consumer Insights• Direct Marketing + Loyalty Program Design• Marketing Optimization• Advanced Analytics + Artificial Intelligence (Ai)• Martech Enablement• DTC Expertise (E-Commerce and Retail)• Operational Planning• Product Development Planning• Organizational Design and Development
  • David'S Bridal
    Chief Executive Officer / Board Director
    David'S Bridal Mar 2018 - Apr 2019
    Conshohocken, Pa, Us
    Recruited by the Chairman of the Board to modernize and recapitalize the leading bridal apparel retailer (~30% market share). Responsible for all functional areas and accountable to the Board of Directors, 13,000 employees, and private equity investors.Notable accomplishments include:• Articulated compelling vision and operating plans• Championed digital and physical store transformation efforts• Diversified revenue streams through M&A. Doubled acquired company product offering within 6 months• Improved supply chain resiliency along with product quality, initial margins, and turn• Elevated new product acceptance to a 5-year high• Doubled customer net promoter score, employee belief in company, and marketing return on ad spend (ROAS)• Added $13M of EBITDA through strategic partnerships • Enabled necessary investment through consensual debt restructuring (~$450m or 50% of outstanding) • Negotiated the re-platforming of David’s digital presence to offer 2X the functionality at 1/2 the operating cost.• Managed Board of Directors and Investor community relationships.• Organizationally transformed the Field (stores), Technology, and Customer Service
  • David'S Bridal
    Executive Vice Presdient / General Manager
    David'S Bridal Sep 2016 - Mar 2018
    Conshohocken, Pa, Us
    Recruited by the company CEO to transform the brand's customer experience, marketing, digital presence (80% of traffic), and generate new revenue sources. Responsible for marketing, digital/e-commerce, business development, and customer service areas.Notable accomplishments include:• Repositioned brand and new campaigns tested at top 1% of Kantar Millward Brown panel (200K ads)• Achieved ~80% US market reach by doubling lead generation• Optimized marketing effectiveness through the design of experiments and advanced analytics • Leveraged AI to dramatically improve contact center net promoter scores and rationalize team size• Lead the development/adoption of a marketing technology stack (Salesforce, Krux, LiveRamp, etc.)• Implemented a cross-functional seasonal planning process to improve commercial planning.• Replaced primary marketing agency relationships (primary and digital media)
  • Gap Inc./ Gap
    Global Senior Vice President (Cdo + Cmo)
    Gap Inc./ Gap 2015 - 2016
    New York, Ny, Us
    First Gap Inc. Executive placed in a role combining the global digital commerce leader (CDO) and chief marketing officer (CMO) roles. P+L responsibility for ~$1B of net sales (digital commerce) and $250M of marketing spend (global brand)
  • Gap Inc.
    Senior Vice President - Gap Inc. Direct
    Gap Inc. 2014 - 2015
    San Francisco, California, Us
    Driver of Gap Inc’s digital transformation across multiple efforts: omnichannel commerce, payments, CRM / loyalty programs, CX design, and advanced analytics/consumer insights. Gap Inc. Direct was the second largest contributor to overall Gap Inc. EBITDA.
  • Athleta
    President / General Manager - Athleta
    Athleta 2011 - 2014
    San Francisco, California, Us
    Transformed ATHLETA from a nascent catalog to the second-largest women's athleisure brand. Developed a highly innovative omnichannel operating model with outstanding productivity levels. Recipient of the annual International Council of Shopping Center (ICSC) Hot Retailer award.
  • Gap Inc.
    Senior Vice President/Gm – Customer Relationship Marketing
    Gap Inc. 2008 - 2011
    San Francisco, California, Us
    Divisional leader role focused on increasing customer lifetime value across Gap Inc. brands globally. Responsibilities included P+L ownership, program design, contact management, operations, vendor relationships, and technical enablement. Position co-reported to Chairman/CEO and President Gap Inc. Direct.
  • Gap Inc.
    Vice President – Customer Relationship Marketing
    Gap Inc. 2003 - 2008
    San Francisco, California, Us
  • Gap Inc.
    Senior Director - Customer Relationship Marketing + Business Direct
    Gap Inc. 2001 - 2003
    San Francisco, California, Us
  • Gap Inc.
    Director - Relationship Marketing
    Gap Inc. 1999 - 2001
    San Francisco, California, Us
  • Gap Inc./ Gap
    Founder / Senior Manager - Gap Online
    Gap Inc./ Gap 1997 - 1999
    New York, Ny, Us
  • Gap Inc.
    Project Manager - Organizational Design + Develompent
    Gap Inc. 1993 - 1997
    San Francisco, California, Us
  • Gap Inc.
    Manager - Recruiting
    Gap Inc. 1991 - 1993
    San Francisco, California, Us
  • Gap Inc.
    Senior Analyst - Recruiting
    Gap Inc. 1990 - 1991
    San Francisco, California, Us
  • Gap Inc.
    Analyst - Recruiting
    Gap Inc. 1990 - 1990
    San Francisco, California, Us

Scott Key Skills

E Commerce Retail Marketing Strategy Leadership Analytics Brand Management Digital Marketing Strategy Brand Development Email Marketing Marketing Merchandising Cross Functional Team Leadership Advertising Direct Marketing Strategic Planning Business Strategy Customer Insight Customer Relationship Management Multi Channel Retail Strategic Partnerships Mergers And Acquisitions Product Management Information Technology Social Media Multi Channel Marketing Public Relations Restructuring Customer Experience Merchandise Planning Software Development Product Assortment Planning Nonprofit Organizations Customer Acquisition Communications Customer Service Executive Management Public Speaking Financial Management Board Of Directors Net Promoter Score Multi Store Operations Agile Application Development Debt Restructuring Alternative Payments Loyalty Marketing Project Design General Management Board Of Directors Reporting Strategic Public Relations Planning

Scott Key Education Details

  • Occidental College
    Occidental College
    Psychology/Art History

Frequently Asked Questions about Scott Key

What company does Scott Key work for?

Scott Key works for Corvus Advisory Llc

What is Scott Key's role at the current company?

Scott Key's current role is CEO | PRESIDENT | INDEPENDENT BOARD DIRECTOR | EMOTIONALLY INTELLIGENT | TRANSFORMATIONAL LEADERSHIP | INTERNATIONAL EXPERIENCE | FORTUNE 500 TO SMALL CAP | FOUNDER OF $1B+ BUSINESSES | INVESTOR.

What is Scott Key's email address?

Scott Key's email address is sk****@****eta.com

What is Scott Key's direct phone number?

Scott Key's direct phone number is +141542*****

What schools did Scott Key attend?

Scott Key attended Occidental College.

What skills is Scott Key known for?

Scott Key has skills like E Commerce, Retail, Marketing Strategy, Leadership, Analytics, Brand Management, Digital Marketing, Strategy, Brand Development, Email Marketing, Marketing, Merchandising.

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