Scott Key Email & Phone Number

CORVUS Advisory partners with small and mid-cap companies where transformation is central to unlocking growth and scaling. Our approach is grounded in operational experience and supported by strategy development, advanced analytics, technical enablement, and organizational design and development.Across multiple verticals, CORVUS is a trusted partner in driving durable transformation and positive economic outcomes. We have successfully guided numerous clients through their journey to a profitable exit, leading to significant equity events.SKILLS AND EXPERTISE:• Strategy Development• Brand Development (Competitive Analysis, Positioning, Management)• Consumer Insights• Direct Marketing + Loyalty Program Design• Marketing Optimization• Advanced Analytics + Artificial Intelligence (Ai)• Martech Enablement• DTC Expertise (E-Commerce and Retail)• Operational Planning• Product Development Planning• Organizational Design and Development

Conshohocken, Pa, Us

Recruited by the Chairman of the Board to modernize and recapitalize the leading bridal apparel retailer (~30% market share). Responsible for all functional areas and accountable to the Board of Directors, 13,000 employees, and private equity investors.Notable accomplishments include:• Articulated compelling vision and operating plans• Championed digital and physical store transformation efforts• Diversified revenue streams through M&A. Doubled acquired company product offering within 6 months• Improved supply chain resiliency along with product quality, initial margins, and turn• Elevated new product acceptance to a 5-year high• Doubled customer net promoter score, employee belief in company, and marketing return on ad spend (ROAS)• Added $13M of EBITDA through strategic partnerships • Enabled necessary investment through consensual debt restructuring (~$450m or 50% of outstanding) • Negotiated the re-platforming of David’s digital presence to offer 2X the functionality at 1/2 the operating cost.• Managed Board of Directors and Investor community relationships.• Organizationally transformed the Field (stores), Technology, and Customer Service

Conshohocken, Pa, Us

Recruited by the company CEO to transform the brand's customer experience, marketing, digital presence (80% of traffic), and generate new revenue sources. Responsible for marketing, digital/e-commerce, business development, and customer service areas.Notable accomplishments include:• Repositioned brand and new campaigns tested at top 1% of Kantar Millward Brown panel (200K ads)• Achieved ~80% US market reach by doubling lead generation• Optimized marketing effectiveness through the design of experiments and advanced analytics • Leveraged AI to dramatically improve contact center net promoter scores and rationalize team size• Lead the development/adoption of a marketing technology stack (Salesforce, Krux, LiveRamp, etc.)• Implemented a cross-functional seasonal planning process to improve commercial planning.• Replaced primary marketing agency relationships (primary and digital media)

New York, Ny, Us

First Gap Inc. Executive placed in a role combining the global digital commerce leader (CDO) and chief marketing officer (CMO) roles. P+L responsibility for ~$1B of net sales (digital commerce) and $250M of marketing spend (global brand)

San Francisco, California, Us

Driver of Gap Inc’s digital transformation across multiple efforts: omnichannel commerce, payments, CRM / loyalty programs, CX design, and advanced analytics/consumer insights. Gap Inc. Direct was the second largest contributor to overall Gap Inc. EBITDA.

San Francisco, California, Us

Transformed ATHLETA from a nascent catalog to the second-largest women's athleisure brand. Developed a highly innovative omnichannel operating model with outstanding productivity levels. Recipient of the annual International Council of Shopping Center (ICSC) Hot Retailer award.

San Francisco, California, Us

Divisional leader role focused on increasing customer lifetime value across Gap Inc. brands globally. Responsibilities included P+L ownership, program design, contact management, operations, vendor relationships, and technical enablement. Position co-reported to Chairman/CEO and President Gap Inc. Direct.

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

New York, Ny, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us