Director Of Sales And Marketing
Responsible for U.S. sales and marketing campaigns, business to business, for a vertical manufacturer and international conglomerate – IMCO industries. Duties included building an inside sales infrastructure to collaborate with internal project managers and engineering staff. Hire and contract outside sales and manufacturer representatives for regional territories and assign territorial sales managers for the domestic market. Develop and implement market penetration plans and strategies for expansion through the use of data analysis tools like Google analytics, Salesforce, Excel, Tableau, and R Studio software. Report directly to the CEO on sales projections and articulate key metrics (KPI) through customer relationship management (CRM) and augmenting customer experience on digital engagement platforms, including redesign and coordination of website for user engagement on popular devices. Defined criteria for projects and developed work flow maps for generating customers throughout the sales cycle to accommodate agile project management practices and/or six sigma, and design customer surveys using vendors like Mail Chimp and Survey Monkey. Implemented quality assurance systems and audits to comply with customers in accordance with ISO9001:2008, ITAR international standards, Aerospace quality safety and risk management per AS9100D, and test and measurements to comply with IPC standards of electronic manufacturing. Produced video presentations (MP4) for customers, vendors, and representatives utilizing Microsoft Power Point tools.