•Developed branding and go-to-market strategy, successfully establishing Northwood Cider Co. as the first and only dedicated hard cider company in Greater Cincinnati, pioneering the craft cider industry in the region.•Directed and managed all marketing campaigns, driving brand awareness, customer engagement, and revenue growth to $300k in the first 10 months of opening.•Utilized sales data and consumer insights to build data-driven growth strategies, resulting in increased market share and profitability.•Skillfully managed digital media platforms, including social media, email newsletters, and the company website, to connect with consumers and foster brand loyalty.•Led the direction of creative assets, overseeing the design of the company logo, product packaging, and product development, ensuring a consistent and appealing brand image.

• Spearheaded 25-year anniversary rebrand effort by designing and implementing new website via Wix.com, expanding into new markets and growing services in community planning• Initiated marketing committee; created first marketing strategic plan; organized external outreach opportunities with events & speaking engagements; managed sales proposals, resulting in tripled planning projects• Conducted market research with surveys and focus group to understand residents’ aspirations, and analyzed results with visualization; received special endorsement from the Client• Managed and contributed to community revitalization projects through high-profile streetscape design and comprehensive planning, resulting in district transformation economically, environmentally, and socially

• Managed Environment Chapter of the 2018 Lexington Comprehensive Plan; led engagement with stakeholder group composed of community and industry leaders; introduced Sustainability pillar with meaningful policies• Oversaw Historic Downtown Overlay District as Design Review Officer; managed the permit process and board meetings with public presentation, delivering timely communication and permits for property owners• Reviewed development /subdivision plans in perspective of greenspace and urban design principles, resulting in earlier consideration of sustainable strategies for public spaces

• Led planning and design projects on multiple Kentucky community plans, streetscape beautification, wayfinding system design, and neighborhood development plans in Richmond, Mt. Sterling and Corbin

• Oversaw cross-communication between clients, consultant partners and project team to ensure project vision and goals were effectively realized• Contributed in global projects with budgets from $90,000 to over $2 million in a wide range of scopes in tourism planning, mixed-use community, animal zoo and conservation facility, etc. in Asia, Europe and the Middle East• Led the design team in project 3D visualization; directed multi-media, and physical model making to deliver effective communication with clients and facilitate their sales and marketing needs• Chaired the 3D Technology Focus Group; created firm education sessions for visualization transformation• Conducted internal surveys and interviews on sustainability; participated in the company sustainability practice strategic planning, resulting in the formation of Sustainability Performance Metrics and rebrand• Co-led SITES certification (sustainability metrics) for a green roof project in Tokyo, Japan, which became the first international project for SITES certification; project also won Florida ASLA Award of Excellence in 2018