Leading design projects for corporate and startup clients. Driving the requirements, resourcing, research, design, and roadmap activities.Positions held: Director at Daylight Design (current), Growth Design Lead at Evernow, Interim Head of Product at CoDo and more.AI-powered Personalization for a Global Mobile OS+ Led a multi-national user research and design test for a global mobile phone brand with a 500M userbase.+ Delivered interactive prototypes showcasing recommended value proposition for AI-powered personal history management.Grocery App with 3M MAUs+ Redesigned mobile app with a new value prop & UX to target new segments with ~61% larger cart size.+ Led a team of 3 designers incorporating user feedback and quantitative data to steer product strategy and UX design decisions, securing approval from corporate vice chairman and frontline managers.EV Charging Transformation+ Conceived a radically superior EV charging UX to pivot Korea's top oil company to clean energy and delivered a detailed UX blueprint.Reinvent Menopause Care+ Led creative direction and growth design projects for Evernow, a healthtech company reinventing menopause care for women over 40.+ Achieved 2x signup rates to grow users benefiting from ongoing care.

Developed an investment portfolio design and backtesting application that democratized complex financial tools for retail investors in the US and Canada. Launched a fund screening tool partnering with leading NGOs, empowering individual investors to align their investments with their values and find ethical alternatives. Featured in Fast Company, GOOD, Fortune, VICE, and more.User-centered design: Created simple & clear UX enabling access to over 24,000 stock and fund data with simulations of past performances during market fluctuations, despite imperfect data from multiple sources.Cross-functional management: Operated San Francisco and Seoul offices and hired and managed a product and marketing team of up to 8.

Augmenting everyday interactions with wearable interfaces at Tangible Media Group & Center for Future Banking: Pursued designing seamless AR interaction without screen devices by merging physical movements with digital responses.Developed hand-wearable interfaces to detect physical objects and trigger pre-programmed audio output when user performs hand gestures. Execution with new technology: - Designed and prototyped wearable hardware consisting of RF antennae, Arduino-based circuits, and 3D-modeled & printed parts. - Trained a machine learning library to recognize hand gestures from accelerometer input. Artistic & academic recognition: - Tangible and wearable research was featured at ACM UIST, SIGCHI, SIGGRAPH, AIGA, and SHOWTIME House. - Published 5 academic papers with 117 citations to date.

Interaction design and business development at the world-renowned design consultancy.Diverse deliverables: Designed a pioneering travel mobile app that targeted a $1B valuation, ERP software for a European SaaS, desktop phone UI, and redesigned the patient experience for a cancer oncology hospital. Global identity: Enhanced the brand and workspace strategy for a major Asian internet company by unifying its vision and operational ethos to support its evolution into a global leader.Interdisciplinary innovation: Collaborated with experts in anthropology, human factors, business factors, industrial design, and hardware engineering, as well as domain experts in healthcare, games, and travel.

Complex software product with large-scale impact: Designed Office 2003 and 2007 for 500M users worldwide.New interaction: Developed novel text-to-diagram conversion UX and content types for the first version of SmartArt in Office 2007. Granted patent US7743325B2 for its text-fitting method.

Co-founded a design collective upon graduationPursuaded a client from undergraduate independent study to become the first customerEnvironmental and graphic design for community oriented non-profit organizationsAdvocated the importance of contextual research in making design decisions and iterative design, a roller coaster signage designed to boost young audience’s interest in science and engineering as a career, earned an Honorable Mention by ID Magazine Annual 2002 and was selected for environmental design category at iF Competition in 2001Authored an essay titled for Industrial Design Society of America education conference

Web application design, entrepreneurshipLearned to love the startup culture.