Kerry Bennett Email & Phone Number

London, United Kingdom

This was a six month fixed contract, during which time I successfully delivered and embedded a marketing strategy and project managed the charity’s new website development alongside a brand consolidation and core collateral production.

London, United Kingdom

I was responsible for the development and delivery of the marketing and communications strategy for this national health and wellbeing charity. My remit was to increase awareness of the brand to encourage stakeholders to take up specific calls to action, particularly around the charitable mission and income generation. A huge part of my role was to project manage specific corporate marketing projects across multiple stakeholders and to market the organisation’s membership offer.Achievement highlights: - Line management of the design team, digital marketing officer and corporate marketing officer- Development of a new brand marketing strategy, integrating the digital strategy, which led the organisation to adopt a new approach to its marketing - Instrumental in the development of the organisation’s new brand architecture and messaging hierarch- Management of a new website build in line with the brand architecture development that integrated the CRM and email campaigning system, as well as the functionality for a bespoke membership area- Led the marketing and communications strategy for the Membership team to support retention of over 4,000 schools and the future acquisition to grow revenue- Improvement of the digital communications function by reducing an overwhelming amount of ecomms to smarter coordinated campaigns, resulting in significantly improved open and click through rates- Improved the function of the in-house design team - streamlining the printed collateral in line with the new brand marketing strategy; improved cross-selling; maximising available budget- Managed the promotions of, and signage and collateral for, large national events - there was a 30% increase in delegates at the national annual conference (March 2016)

Working for this rapidly expanding secondary school, it is my responsibility to support the Student Recruitment and Retention team to ensure the school achieves its maximum intake of students from the local community. I am responsible for the marketing and communications strategy and budget. Stakeholder management (school governors, senior leadership team, staff, students, parents and the local community)I wrote a bid that secured an award for one of the school’s teachers - the prestigious national Pearson’s Teaching Awards – the awards presentation was broadcast on BBC2 and this generated considerable coverage and kudos for the schoolDelivered a successful advertising campaign for the school’s open evening, which resulted in a 200% increase in visitors compared to the year beforeReviewed the school’s branding, put together new guidelines and briefed staff, which has significantly improved the consistency of materials across the school and externallyWrote and produced a new school prospectus, improved the school community magazine and e-newsletter that significantly moved the brand forwardIncreased the number of Twitter followers by over 400% in 10 months (this is a local audience)Worked with a production company to produce a promo film as part of plans to improve the school’s digital communications Secured coverage in the local press 1-2 times per month consistently over the last year

LGC is the UK’s designated National Measurement Institute (NMI) for chemical and bioanalytical measurement. I was employed to fulfil the organisation’s contractual obligation to communicate with all stakeholders about the progress of its NMI research projects. This involved understanding and reviewing some 50 projects and identifying possible deliverables that could generate content and news for multiple communication channels. I put together a communications strategy and internal processes to improve the efficiency of increasing awareness of LGC’s NMI function both internally and externally Website audit and plan to improve the content and merge the NMI website with the main LGC site Managed the NMI’s social media and put together a strategy to improve engagement Produced a number of articles for multiple use, which involved turning complex post-PhD biochemistry research papers into one-page layman summaries

Egham, Surrey

I was responsible for generating awareness of dyslexia and increasing brand awareness across all mediums and to very diverse audiences; ensuring the overall messaging reflects the organisation’s vision, mission and values. My primary objective was to develop and deliver the marketing and communications strategy in line with our departmental objectives and resulting operational plan. I managed three reports (Digital and Website Marketing Executive; Marketing and Communications Executive; and PR Executive), and we worked together as a team to: support the organisation’s revenue generating services across the UK (25 different locations); support the Fundraising team with appeals; deliver specific campaigns and events; develop a new website; develop a social media strategy; keep and maintain a case study database; increase press relations; write and produce a large number of published reports and items of collateral.

Egham, Surrey

At this time I reported directly to both the CEO and the Head of Marketing and Communications. My primary responsibility was to manage all communications both off and online for this national educational charity; ensuring accurate communications about dyslexia and the organisation’s work. Working directly with the CEO I was responsible for integrating our public relations work into all communications and targeting key senior Ministers, including setting up the APPG for Dyslexia and Specific Learning Difficulties and working with RNIB to set up the Right to Read Alliance. I maintained the majority of the responsibilities from the Public Relations Manager role (below).

Egham Surrrey

I was primarily responsible for the communication on all the organisation’s leading projects and research both internally and externally. I was the main point of contact for the press and media; and very often the general public.

Staines, Surrey

Working for this national dyslexia and literacy charity I started as a Communications Assistant supporting the head of department, but I further developed as the organisation’s national and regional press officer.