Katia Facchetti Email and Phone Number
New York, NY, US
Katia Facchetti's Location
New York City Metropolitan Area, United States, United States
Katia Facchetti's Contact Details
Katia Facchetti work email
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Katia Facchetti personal email
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Katia Facchetti phone numbers
About Katia Facchetti
Katia Facchetti is a dynamic global business executive with success leading complex B2C, B2B, and professional services businesses, with a strong food background. Katia brings a unique balance of visionary thinking, strategic growth planning, disciplined execution, and team development to every leadership role – in corporate, PE-owned enterprises and non-profit organizations. She accelerates profitable revenue growth with her entrepreneurial spirit and inspiring leadership that champions consumer needs, innovates product categories and empowers teams to share in success.A passionate ‘foodie’, Katia moved to Italy in 2009 to attend a Masters of Food Studies program at the Universita degli Studi di Scienze Gastronomiche. She also completed an Italian Sommelier certification.
Katia Facchetti's Current Company Details
Katia Facchetti Work Experience Details
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President And Co-FounderMosaic Food Advisors LlcNew York, Ny, Us
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Business MentorFao Oct 2024 - PresentRome, Lazio, It
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President And Co-FounderMosaic Food Advisors Llc Feb 2020 - PresentConsultancy to advise start-ups to small/mid-size food companies on growth and business strategies, marketing platforms, business development, go-to-market strategy, and investor funding.
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Board MemberBoard Leadership 2011 - PresentiBars Club - Board Member (2020 - 2022) - plant-based superfood protein bars https://www.ibarsclub.comThe Worthy Company - Advisory Board Member (2016 to 2022) - plant-based snack https://www.theworthycompany.comFood for Sleep - Board Member (2016 - 2020) - food-based sleep beverageFood/Bev Forum - Board Member (2015-2017) - food and beverage leadership network
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President, Mutti Usa Inc.Mutti Spa Sep 2016 - Feb 2020Montechiarugolo, Emilia-Romagna, ItEstablished and led US subsidiary for Mutti S.p.A., Italy and Europe’s #1 shelf-stable tomato manufacturer, a $300MM company. Full P&L and operational responsibility including sales, marketing, supply chain, and accounting. • Built cost-effective organization by hiring combination of employees, external resources, and experts. Reported to family founder CEO.• Created strategic plan to build a premium Mutti® brand by disrupting commoditized, declining category through leveraging consumer insight, product innovations, breakout consumer advertising, and integrated away-from-home marketing. Tailored brand positioning to US ‘foodie’ consumers, leveraging fresh taste, clean label, and sustainable supply chain.• Increased revenue +60% in 2019, the first full-year of operation. • Drove retail sales growth +24%, in declining category (last 52 weeks) with distribution at highest levels ever, market share growth, and velocity at shelf at a premium price with reduced levels of trade/retail promotion. • Built Italy to USA to distributor supply chain including identifying and selecting ocean freight and 3PL partners.• Surrounded consumers with the disruptive message “Tastes So Fresh”, drove significant increases in brand awareness +30%, household penetration +56%, Top 2 Box purchase intent +10pp in last 18 months.• Grew foodservice sales + 170% at a premium price to key competitors using a regionally focused, operator focused foodservice strategy, while improving margins, in two years.• Launched line of regional Italian Sauces for Pizza in the premium pizza sauce category.• Completed full line packaging redesign to increase impact at shelf and convey premium modern brand.• Rationalized SKUs to reduce inventory, increase turns, and align product assortment with US market demand. -
President & Co-FounderMosaic Food Advisors Llc Nov 2014 - Aug 2016Established consultancy to advise start-ups to small/mid-size food companies on growth and business strategies, marketing platforms, business development, go-to-market strategy, and investor funding.
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Chief Marketing OfficerThe Nature'S Bounty Co. Mar 2012 - Nov 2014Ronkonkoma, Ny, UsFirst CMO for Carlyle private equity owned $3B global leader in vitamins and nutritional supplements in wholesale, retail, and e-commerce channels. Led initiatives for company-wide growth strategies, global consumer insights, digital/social media, product development and innovation, in-house creative services, regulatory affairs, nutrition research, consumer affairs, and corporate communications. Managed team of 175 and influenced global brand marketing team of 100.• Created positioning for 8 key brands (Nature’s Bounty®, Osteo Bi-Flex®, Met-Rx®, Pure Protein®, etc.) and retail stores Vitamin World and Holland & Barrett based on robust consumer insights representing 60% of revenue within 18 months.• Led the pre and post acquisition of Balance Bar, including due diligence of brand valuation, corporate structure, and talent evaluation. In first year post acquisition, grew household penetration 20%, loyalty, and buy rate supported by creative new national advertising campaign. • Drove Osteo Bi-Flex® to historic highs - revenue +30%, market share +2.6pp to 29%, gross margin +2pp.• Established Digital Marketing/Social Media team to deliver consumer demanded content and connections to brands across the NBTY portfolio resulting in improved engagement and brand equity.• Launched new products resulting in $75MM+ incremental revenue per year in first year of launch.• Created and implemented first Marketing Planning and Stage Gate New Product Development processes. -
Chief Marketing Officer & Senior Vice PresidentTerex Jan 2006 - Oct 2009Norwalk, Ct, UsEstablished strategic marketing function for this $9.8bn global manufacturer for construction, mining, and infrastructure equipment. Led initiatives for fact-based customer data, distribution development, branding, sub-Saharan Africa distribution/customer development, aftermarket strategy, and internal communications. Trained in lean manufacturing processes. Managed 18 direct reports and influenced global team of 100+ marketers. Reported to CEO. Member of Executive Leadership Team.• Set vision, strategy, and metrics for global marketing organization.• Drove cross-business initiatives for sub-Saharan Africa for second largest distributor, Terex Africa.• Created value proposition for key company brands: Terex® and Genie®, via a collaborative process.• Introduced Voice of the Customer into new product development processes and decision-making.• Solved complex DeBeers customer support issues via a unique tri-partite Balanced Scorecard process.• Implemented Net Promoter Score closed-loop customer satisfaction program. -
PresidentFusion 5 Innovation Marketing, A Wpp Company Jan 2000 - Jul 2005Promoted five times in four years at this boutique Marketing Consultancy ($15M revenue, team of 65). Expanded cross-industry and international marketing experience through diverse client projects, including Diageo, Pepsi International, Godiva, Gillette, Campbell’s, Coca-Cola/Wal-Mart, Ford, DuPont, AT&T, Timex, and Chrysler. Full P&L and organizational responsibility. Reported to CEO, Kantar Group.• As President, led reinvention, repositioning, and turnaround after founding partners departed. • Grew Campbell’s to over $2.5M (43 assignments) in 18 months delivering transformational consumer and business insights, brand reinvention, positioning, and Buzz marketing programs.• Delivered 40% increase in gross profit vs. target in 2001. Sold over $1 million in new business. • Applied unique Episodic Marketing approach to create innovative brand-building Buzz/viral marketing through passion-based connectivity with youth (Gen X, Gen Y, Millennials).• Developed and taught custom marketing training modules: Ideation, Episodic Marketing, and Buzz Marketing for Ford Motor Company, Green Mountain Coffee, and others.
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Vice President MarketingNabisco Jan 1996 - Jan 1999UsDrove $350M diverse, fragmented business in 10+ categories. Motivated team of 31 responsible for Nabisco portfolio (Oreo®, Grey Poupon®, A.1.®, LifeSavers®) to food-away-from-home outlets. Led division strategic and business planning, driving shift to brand leadership and innovation as sustainable competitive advantages. Responsible for Sales Strategy & Communication and Logistics functions. Reported to division President.• Reversed declining business trends in all categories. Grew profits +11% and sales +1% in 1998 vs. prior year.• Restructured and restaffed marketing department, renewing industry marketing leadership while reducing costs over 30%. Substantially upgraded team strategic planning, creativity, and communication skills.• Grew profitable core businesses – drove cookie/cracker market share +12pp in two years; nationally introduced Oreo® McFlurry to McDonald’s – resulting in $5M+ incremental sales in 1999.• Championed the development of new vision and growth platforms through Synectics methodology. -
Category Business Director, North American Foodservice DivisionThe Kraft Heinz Company Dec 1995 - Dec 1996Chicago, Il, UsManaged $150MM highly complex foodservice coffee category, including Maxwell House®, Gevalia® Kaffe, General Foods International Coffees®. Responsible for marketing budget of $21MM, long-range planning, consumer and trade promotion, advertising, market research, new product development, product improvements, packaging, cost reduction initiatives, and pricing. Managed staff of seven.· Aggressively undertook strategic evaluation of hotel and restaurant ground coffee business, recommended redefinition of portfolio role, key strategies, and six profit improvement initiatives. Implementation resulted in profitability turnaround; delivered profits +250% vs. prior year.· Led development and execution of Folgers Ultra coffee defense plan. Actions included rapid development of preferred product, tactical promotional allowances, and implementation of two test markets in less than six months. Despite preemption by Folgers, comparable product volume exceeded prior year. -
Category Business Director, Meals DivisionThe Kraft Heinz Company Jan 1995 - Nov 1995Chicago, Il, UsManaged relocation of four consumer businesses (Log Cabin® syrup, Good Seasons® salad dressing, Minute® rice, and Stove Top® stuffing) including hiring, staffing, training, and integrating culturally disparate team. Following transition, led Stove Top® and Minute® businesses of $270MM revenue and $70MM marketing budget.· Created expansive five-year vision. Reassessed business strategies with cross-functional teams to develop action plan to restore long-term business health, focusing on increased equity building advertising and dramatic reduction in trade promotion spending.· Articulated brand essence; attained consensus on optimal brand positioning and key consumer insight, resulting in new Stove Top® advertising campaign delivering improved efficiency, awareness, and imagery.
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Category Manager, Dinners And Enhancers DivisionThe Kraft Heinz Company Jan 1994 - Jan 1995Chicago, Il, UsResponsible for retail Log Cabin® syrup and Good Seasons® salad dressing businesses with $150MM sales and $50MM marketing budget. Developed staff of seven. Integral participant in Log Cabin divestment initiative.· Championed Log Cabin® kids-targeted marketing effort. Gained management approval for test market.· Maintained market share through aggressive Log Cabin® market-specific defense plans· Designed and implemented innovative print-only Good Seasons® integrated advertising campaign, delivering improved continuity and geographic coverage with 20% less media spending.
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Senior Product Manager, Dinners & Enhancers DivisionThe Kraft Heinz Company Jan 1992 - Jan 1994Chicago, Il, UsManaged category-leading retail $180MM Stove Top® stuffing business with $45MM budget. Key marketing representative on company-wide multi-functional TQM team. Led pioneering supply chain team that doubled productivity savings and reduced out-of-stocks.· Minimized market share impact of private label category insurgence through innovative targeted defense programs. Share loss held to 1.4pp while private label gained 2.5pp over two-year period. Received Marketing Spectrum Innovation Award.· Delivered 17% profit growth and 6% volume growth in 1993.· Recommended and developed NASCAR co-sponsorship resulting in significant 1.9pp share and 22% volume growth in targeted markets. Control markets experienced share declines and lower volume growth.
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Product Manager, New Product Development, Food Service Products DivisionThe Kraft Heinz Company Jan 1990 - Jan 1992Chicago, Il, UsDefined this new entrepreneurial position. Developed vision and long-range plan for new products. Selected for cross-company Workforce 2000 women's upward mobility task force. Created division mentoring program.· Sold recommendation to enter emerging, rapidly growing gourmet coffee category, delivering over $7MM sales and 50% annual growth rate by 1996.
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Associate Product Manager, Food Service Products DivisionThe Kraft Heinz Company Jan 1988 - Dec 1990Chicago, Il, UsResponsible for coffee product portfolio sold to Office Coffee and Vending segments. Forecasted volumes,managed budgets, coordinated trade shows, and assisted in marketing plan development.· Led cross-functional team that rolled out General Foods International Coffees®. Established new industry category. Received President's Superior Customer Satisfaction Award. Reached $14MM in sales by 1996.· Developed fully integrated, synergistic college segment program jointly with retail brand group.
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Assistant Promotion Manager, Food Service Products DivisionThe Kraft Heinz Company Jan 1987 - Jan 1988Chicago, Il, UsResponsible for planning, executing, and analyzing promotions. Created introductory promotional programs for newly acquired Boboli® pizza crust. Developed sales success communication program, cross-pollinating effective promotion and sales techniques.
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Sales Manager, Food Service Products DivisionThe Kraft Heinz Company Aug 1986 - Jan 1987Chicago, Il, Us
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VariousChez Rene French Restaurant Aug 1976 - Jul 1986Employed in this top-rated family-owned restaurant business in front and back of the house positions.
Katia Facchetti Skills
Competitive Analysis
Strategy
Cross Functional Team Leadership
Customer Insight
Market Research
Strategic Planning
Integrated Marketing
P&l Management
Marketing Strategy
Management
Leadership
Product Development
Business Strategy
Sales
Marketing
Product Management
Business Planning
New Business Development
Market Planning
International Marketing
Brand Management
Consumer Products
Brand Architecture
Pricing
Crm
Product Marketing
Team Building
Entrepreneurship
Advertising
Digital Marketing
Product Launch
Change Management
Segmentation
Marketing Management
Lean Manufacturing
Brand Development
Strategic Partnerships
Market Analysis
Direct Marketing
Marketing Research
Budgets
Packaging
Corporate Communications
B2b
Training
Product Innovation
Supply Chain
Multi Channel Marketing
Retail
Innovation Management
Katia Facchetti Education Details
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Cornell UniversityGeneral Management/Marketing -
Cornell UniversityHotel Administration
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University Of Gastronomic Sciences - PollenzoItalian Food Studies
Frequently Asked Questions about Katia Facchetti
What company does Katia Facchetti work for?
Katia Facchetti works for Mosaic Food Advisors Llc
What is Katia Facchetti's role at the current company?
Katia Facchetti's current role is President and Co-Founder.
What is Katia Facchetti's email address?
Katia Facchetti's email address is kf****@****bty.com
What is Katia Facchetti's direct phone number?
Katia Facchetti's direct phone number is +163120*****
What schools did Katia Facchetti attend?
Katia Facchetti attended Cornell University, Cornell University, University Of Gastronomic Sciences - Pollenzo.
What are some of Katia Facchetti's interests?
Katia Facchetti has interest in Animal Welfare, Economic Empowerment.
What skills is Katia Facchetti known for?
Katia Facchetti has skills like Competitive Analysis, Strategy, Cross Functional Team Leadership, Customer Insight, Market Research, Strategic Planning, Integrated Marketing, P&l Management, Marketing Strategy, Management, Leadership, Product Development.
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