Katia Facchetti Email & Phone Number

New York, NY, US

Rome, Lazio, IT

Consultancy to advise start-ups to small/mid-size food companies on growth and business strategies, marketing platforms, business development, go-to-market strategy, and investor funding.

iBars Club - Board Member (2020 - 2022) - plant-based superfood protein bars https://www.ibarsclub.comThe Worthy Company - Advisory Board Member (2016 to 2022) - plant-based snack https://www.theworthycompany.comFood for Sleep - Board Member (2016 - 2020) - food-based sleep beverageFood/Bev Forum - Board Member (2015-2017) - food and beverage leadership.

Montechiarugolo, Emilia-Romagna, IT

• Established and led US subsidiary for Mutti S.p.A., Italy and Europe’s #1 shelf-stable tomato manufacturer, a $300MM company. Full P&L and operational responsibility including sales, marketing, supply chain, and.
• Built cost-effective organization by hiring combination of employees, external resources, and experts. Reported to family founder CEO.
• Created strategic plan to build a premium Mutti® brand by disrupting commoditized, declining category through leveraging consumer insight, product innovations, breakout consumer advertising, and integrated.
• Increased revenue +60% in 2019, the first full-year of operation.
• Drove retail sales growth +24%, in declining category (last 52 weeks) with distribution at highest levels ever, market share growth, and velocity at shelf at a premium price with reduced levels of trade/retail promotion.
• Built Italy to USA to distributor supply chain including identifying and selecting ocean freight and 3PL partners.

Established consultancy to advise start-ups to small/mid-size food companies on growth and business strategies, marketing platforms, business development, go-to-market strategy, and investor funding.

Ronkonkoma, NY, US

• First CMO for Carlyle private equity owned $3B global leader in vitamins and nutritional supplements in wholesale, retail, and e-commerce channels. Led initiatives for company-wide growth strategies, global consumer.
• Created positioning for 8 key brands (Nature’s Bounty®, Osteo Bi-Flex®, Met-Rx®, Pure Protein®, etc.) and retail stores Vitamin World and Holland & Barrett based on robust consumer insights representing 60% of revenue.
• Led the pre and post acquisition of Balance Bar, including due diligence of brand valuation, corporate structure, and talent evaluation. In first year post acquisition, grew household penetration 20%, loyalty, and buy.
• Drove Osteo Bi-Flex® to historic highs - revenue +30%, market share +2.6pp to 29%, gross margin +2pp.
• Established Digital Marketing/Social Media team to deliver consumer demanded content and connections to brands across the NBTY portfolio resulting in improved engagement and brand equity.
• Launched new products resulting in $75MM+ incremental revenue per year in first year of launch.

Norwalk, CT, US

• Established strategic marketing function for this $9.8bn global manufacturer for construction, mining, and infrastructure equipment. Led initiatives for fact-based customer data, distribution development, branding.
• Set vision, strategy, and metrics for global marketing organization.
• Drove cross-business initiatives for sub-Saharan Africa for second largest distributor, Terex Africa.
• Created value proposition for key company brands: Terex® and Genie®, via a collaborative process.
• Introduced Voice of the Customer into new product development processes and decision-making.
• Solved complex DeBeers customer support issues via a unique tri-partite Balanced Scorecard process.

• Promoted five times in four years at this boutique Marketing Consultancy ($15M revenue, team of 65). Expanded cross-industry and international marketing experience through diverse client projects, including Diageo.
• As President, led reinvention, repositioning, and turnaround after founding partners departed.
• Grew Campbell’s to over $2.5M (43 assignments) in 18 months delivering transformational consumer and business insights, brand reinvention, positioning, and Buzz marketing programs.
• Delivered 40% increase in gross profit vs. target in 2001. Sold over $1 million in new business.
• Applied unique Episodic Marketing approach to create innovative brand-building Buzz/viral marketing through passion-based connectivity with youth (Gen X, Gen Y, Millennials).
• Developed and taught custom marketing training modules: Ideation, Episodic Marketing, and Buzz Marketing for Ford Motor Company, Green Mountain Coffee, and others.

US

• Drove $350M diverse, fragmented business in 10+ categories. Motivated team of 31 responsible for Nabisco portfolio (Oreo®, Grey Poupon®, A.1.®, LifeSavers®) to food-away-from-home outlets. Led division strategic and.
• Reversed declining business trends in all categories. Grew profits +11% and sales +1% in 1998 vs. prior year.
• Restructured and restaffed marketing department, renewing industry marketing leadership while reducing costs over 30%. Substantially upgraded team strategic planning, creativity, and communication skills.
• Grew profitable core businesses – drove cookie/cracker market share +12pp in two years; nationally introduced Oreo® McFlurry to McDonald’s – resulting in $5M+ incremental sales in 1999.
• Championed the development of new vision and growth platforms through Synectics methodology.

Chicago, IL, US

Managed $150MM highly complex foodservice coffee category, including Maxwell House®, Gevalia® Kaffe, General Foods International Coffees®. Responsible for marketing budget of $21MM, long-range planning, consumer and trade promotion, advertising, market research, new product development, product improvements, packaging, cost reduction initiatives, and.

Chicago, IL, US

Managed relocation of four consumer businesses (Log Cabin® syrup, Good Seasons® salad dressing, Minute® rice, and Stove Top® stuffing) including hiring, staffing, training, and integrating culturally disparate team. Following transition, led Stove Top® and Minute® businesses of $270MM revenue and $70MM marketing budget.· Created expansive five-year vision..

Chicago, IL, US

Responsible for retail Log Cabin® syrup and Good Seasons® salad dressing businesses with $150MM sales and $50MM marketing budget. Developed staff of seven. Integral participant in Log Cabin divestment initiative.· Championed Log Cabin® kids-targeted marketing effort. Gained management approval for test market.· Maintained market share through aggressive.

Chicago, IL, US

Managed category-leading retail $180MM Stove Top® stuffing business with $45MM budget. Key marketing representative on company-wide multi-functional TQM team. Led pioneering supply chain team that doubled productivity savings and reduced out-of-stocks.· Minimized market share impact of private label category insurgence through innovative targeted defense.

Chicago, IL, US

Defined this new entrepreneurial position. Developed vision and long-range plan for new products. Selected for cross-company Workforce 2000 women's upward mobility task force. Created division mentoring program.· Sold recommendation to enter emerging, rapidly growing gourmet coffee category, delivering over $7MM sales and 50% annual growth rate by 1996.

Chicago, IL, US

Responsible for coffee product portfolio sold to Office Coffee and Vending segments. Forecasted volumes,managed budgets, coordinated trade shows, and assisted in marketing plan development.· Led cross-functional team that rolled out General Foods International Coffees®. Established new industry category. Received President's Superior Customer Satisfaction.

Chicago, IL, US

Responsible for planning, executing, and analyzing promotions. Created introductory promotional programs for newly acquired Boboli® pizza crust. Developed sales success communication program, cross-pollinating effective promotion and sales techniques.

Chicago, IL, US

Employed in this top-rated family-owned restaurant business in front and back of the house positions.

Mba, General Management/Marketing

Bs, Hotel Administration

Master'S Candidate, Italian Food Studies