Katie Farchmin Email & Phone Number

Colgate, Wisconsin, United States

Providing smart marketing solutions for small businesses.www.optimalmarketing.us(262) 229-9293hello@optimalmarketing.us

Elm Grove, Wi

katie.farchmin@nagel.us(262) 649-1821

Waukesha, Wi

My role as marketing representative is to support the marketing efforts of The Redmond Company's Business Development team, as well as offering marketing support to the architectural/project management team as needed.In my role, I:• Collaborate directly with Redmond's owners and business development team to establish marketing strategy and determine campaign direction.• Design marketing materials including direct mail, email, and sales letters to target audiences based on strategic objectives.• Produce key summary marketing booklets including Summary of Qualifications, brief “teaser” pieces, and sales presentation booklets. • Finalize the design and transition of company website to new WordPress site.• Write new content, edit existing content, edit photos, and perform Search Engine Optimization on company website while using Google Analytics to monitor site data.• Frequently work with architectural design team, project managers, and superintendents to gather project information and produce detailed project summaries for marketing efforts and in-house project database.• Develop quarterly marketing calendar outlines with production timelines and deadlines for distribution to the business development team, allowing ample time to provide needed customer data in preparation for all campaigns.• Ensure all tradeshow booth artwork is up-to-date and features the most relevant projects, designing new materials as needed.• Coordinate all tradeshow activities including registrations, hotel accommodations, travel arrangements for team members, and booth shipment when necessary.• Initiate bi-monthly “drip” marketing email campaign strategy for financial and auto markets.• Organize quarterly company-wide meeting, including collecting current in-progress or recently completed project photos/project renderings and project details from all team members and assembling into a PowerPoint Presentation.

Menomonee Falls, Wi

I oversee all marketing activities for Herker Industries and Engineered Medical Technologies (EMT). I support the sales team in preparing marketing materials and developing marketing strategy.My responsibilities include:• Managing the Herker Industries website (ModX CMS, utilizing HTML coding)• Managing the EMT website (in Wordpress)• Developing monthly email communications sent to our 8,000+-contact database• Managing the Business Contact Manager (BCM) CRM system• Researching and recommending new CRM systems for internal use• Researching and recommending new CMS systems in preparation for a website redesign• Storyboarding, filming, and editing videos of equipment features and capabilities• Taking and editing photos featuring representative parts that Herker Industries/EMT are able to manufacture• SEO research, strategy, and implementation on the websites• Preparing marketing presentations and support materials for sales team• Uncovering new business opportunities that may benefit from the services of Herker Industries/EMT• Designing printed materials for internal communications• Regularly attending on-going education seminars related to marketing, sales, and business development, and reporting this information back to the team• Preparing weekly website traffic reports, monthly email reports, and quarterly summary reports to demonstrate the overall growth and success of promotion to the websites

Brookfield, Wi

I work across the teams within the firm to coordinate and develop proposals to find new work. I manage all marketing efforts on behalf of the firm.• Thoroughly reviewed RFPs and addenda to consider the opportunity potential for firm.• Streamlined the proposal process through coordination with project managers, design engineers, and architectural partners to develop proposals and printed materials promoting the expertise, experience, and unique project approach of the firm while utilizing the CRM database of historical project data, staff experience, and similar project experience.• Developed and maintained cooperative business relationships with clients and marketing personnel to quickly and efficiently gather needed marketing materials for proposal submissions. • Implemented the transition of the firm’s CRM system from Deltek Vision to Cosential through staff training, printed how-to guides, and in-person support.• Improved employee morale, enhanced the work environment, informed staff of current business pursuits and project wins, gained internal traction and support for external marketing initiatives through regular internal corporate e-newsletters.• Coordinated client-focused “Meet & Greet” sessions promoting team introductions and re-establishing lost relationships.• Designed and developed proactive external marketing strategies selling the experience of the firm for upcoming project opportunities and managed the team’s business development follow-up efforts through use of the CRM system.• Planned the awareness strategy surrounding the Wisconsin Healthcare Engineering Association (WHEA) conference including a postcard mailer campaign and tradeshow booth.• Managed bi-weekly external e-mail communications to clients featuring project awards, team accomplishments, and current industry trends, and developed bi-weekly reports tracking the open and click-through rates for the e-mail messages.• Member of the Activities Committee.

Managed the DealerSocket Customer Relationship Management (CRM) tool.Helped design the 2010 launch of the www.ConcoursMotors.com website, and updated the website as needed.Developed television, radio, and direct mail advertising with the assistance of advertising agency (Hoffman York).Member of 2008, 2009, 2010, and 2011 Drive for Babies committee (charitable event title sponsored by Concours Motors, in conjunction and benefiting the March of Dimes).Committee Member of the Year - 2011 March of Dimes CommitteeCoordinated and executed sales events, public relation events, service clinics, fundraisers, Grand Openings, etc.Created and updated the Concours Motors Facebook page (www.facebook.com/ConcoursMotors)Filled in as receptionist or cashier as needed.Designed print advertising for local print media.Coordinated gift certificates and donations.Supervised all billing related to advertising.Assisted with coordinating co-op submissions from brand manufacturers.Attending quarterly advertising meetings for the Concours brands (BMW, Mercedes-Benz, Volkswagen, Saab, Mazda, Porsche), and implemented branded marketing campaigns to the dealership level.Attended BDC Manager Training for Mercedes-Benz (Sept. 2008)Attended Porsche CRM Training (July 2009)Attended the DealerSocket User Summit Training (June 2011)Attended the CustomerONE Mercedes-Benz Training (October 2011)

Prepared marketing materials for distribution to customer base Assisted customers in creating customized menus for their events over the phone and in client meetings.Worked with clients to develop a personalized event Oversaw operations and execution on day-of event Maintained contact with current customers, and reestablished connections with past customers Completed monthly bank reconciliations; filed weekly federal taxes Planned and executed booth for annual wedding shows

Welcomed guests to the hotel.Answered incoming phone calls and e-mail inquiries and reservations.Offered tours of the facilities.Handled transactions of cash, credit card, and check.Assisted guests throughout the duration of their visits.

Ba Marketing

Psychology

Activities and Societies: Delta Phi Epsilon, Women's Chorus, WSU Ambassadors, West Campus Hall Council, West Campus Steering Committee.

Diploma

Activities and Societies: Choir, Earth Club, Yearbook, Journalism (student newspaper), Softball, Volleyball, Student Senate, Wisconsin.

Education record

Activities and Societies: Wisconsin Association of School Councils (WASC)