Kathleen Barth Email & Phone Number

United States

About 3 Enrollment Marketing, Inc We are modern marketing built for higher ed, and we have transformed enrollment marketing with our solutions. Applying our core principles—implementing innovations from outside higher ed, streamlining complexities, utilizing cutting-edge tools, and focusing on practicality—we bring modern strategic solutions to colleges.

New York, New York, United States

Manages quarterly digital advertising budgets ranging from $5K local e-commerce to $20M for major international brandsOversees buying and planning across Facebook, Instagram (Meta), Twitter (X), TikTok, Snapchat, Pinterest, LinkedIn, RedditLeads complex campaign executions, managing 2-7 person internal team including Account Managers, Account Coordinators.

Los Angeles County, California, United States

Playa Vista, CA

Managed team of 10, including designers, creative producers, and account coordinatorsServed as primary point of contact for all clients both in person and through weekly conference callsApproved and compiled ongoing social calendar for all projects including both paid and organic mediaPrepared ongoing pitch materials for all potential new clients falling.

Hollywood, CA

-Established social media strategy and provided reporting for a varietyof entertainment content-Provided initial research and guided strategy in pitch process forpotential new clients-Managed lifetime reporting for clients, establishing overall successesand key learning

Hollywood, CA

-Produced and managed social media campaigns for entertainmentbrands-Delivered weekly campaign reports with extensive metrics alongsidelifetime wrap-up reports-Communicated best practices to internal and external shareholder

Playa Vista, CA

• Oversee ongoing social media strategy for senior-level clients including Netflix’s Shorty Award-Winning BoJack Horseman, Paramount’s Terminator Genisys, Focus Feature’s Insidious 3, and more
• Define core roadmap for capabilities, engagement, and partnerships; implementing digital initiatives to generate optimal consumer experiences and engagement
• Creating metrics and reporting to provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
• Develop RFPs for perspective partners while communicating consumer insights in a concise manner
• Manage internal social media processes including posting, calendars, community management, best practices, and analytics for each campaign

Hollywood, CA

• Increased YouTube subscribers by 64% and overall social media footprint to over 3M
• Coordinated with brands ranging from Microsoft to BioWare on a variety of projects
• Created and fulfilled marketing plans and assets for G&S’s most successfully viewed shows
• Served as project manager for all ongoing marketing initiatives and media buys
• Authored sales decks and recaps of all sponsored content and event initiatives
• Managed relationships with major talent, press, outside vendors, and sponsors

Beverly Hills, CA

• Increased revenue and viewership for channel using talent and outside media integrations
• Planned marketing campaigns and promotions for series including media spends
• Schedule and programmed all assets for channel with appropriate metadata, thumbnails
• Coordinated online video promotion of major Participant films, i.e. “Lincoln”
• Created weekly analytics reports on a per series and channel basis
• Managed community for YouTube, Facebook, Twitter, Google+, Tumblr, and Chill.com

Beverly Hills, CA

• Managed social media accounts for a variety of high-profile celebrity clients, brands, and films
• Created, edited, and published content to social pages and websites daily
• Client-facing role that required constant contact with variety of celebrities, assistants, press, and management
• Managed online fan community on Twitter, Facebook, websites, and elsewhere
• Coordinated sponsored posts and contests amongst clients and partners
• Assisted in e-commerce, brand launches, premieres, and anything else requested by clients

Created content for NBC.com sites and assisted video operations.

Bachelor Of Arts, Visual And Media Arts

Education record