Mixing Board is a community of communications and brand leaders that share knowledge with each other and organizations that can benefit from accessing members' expertise, experience and mentorship.

Kb. is a communications advisory firm that partners with companies and executives to develop purpose-driven narratives that fuel holistic communications strategies and storytelling programs. Trusted by: MongoDB, Smith Point Capital, Tribble, Skedulo, Hubbl Technologies, Swift Solar, ProKure Solutions, EVOTEK, Ockam, LANDING (ZEEN), and more.

As the Director of Global Communications, I was responsible for the launch strategy and communications program for Salesforce’s most successful research-based communications campaign: The Global Digital Skills Index.- Communications program garnered +1,987 media citations within first 11 months- Developed the Salesforce Newsroom Digital Skills Index content series that received +200k views - Increased Salesforce’s ‘Digital Skills’ share of voice by 435% in 2022

In this role, I led the executive communications program for the Salesforce A/NZ & ASEAN CEO, and was responsible for the strategy, development, and execution of her external communications program. This program's main objective was to showcase her leadership at Salesforce, and align her alongside the brand as an innovator across A/NZ and ASEAN in the technology industry, an authoritative thought-leader amongst A/NZ and ASEAN CEOs, and a compassionate leader in the community. - Developed and led the first CEO narrative and thought-leadership content strategy in A/NZ & ASEAN- Led CEO media relations program and spokesperson coaching - Developed and led A/NZ & ASEAN CEO external speaking strategy (including keynote & script writing) - Led development the CEO’s external customer communications, executive sales presentation talk tracks, social media guidance, and partner roundtable program- Reviewed and provided recommendations for all inbound CEO engagements - Developed and hosted quarterly cross-functional internal Exec Comms Program enablement sessions for the Partner, Government Affairs, Marketing, and Sales organizations- Developed and maintained relationships with tier-1 Business and Tech media across Australia, New Zealand, and Asia- Developed and project-managed Salesforce’s first Reconciliation Action Plan- Crisis communications and issues management- Day-to-day agency management

In this role, I was responsible for developing integrated communications strategies that aligned to our global and APAC-specific sales and marketing priorities. - A/NZ and India CEO Comms lead- Oversaw Asia, A/NZ, and India communications strategies- Corporate messaging development- Executive message coaching and speaker certification- Crisis communications and issues management- Equality Program messaging development and employee engagement- Top-tier partnership announcement communications strategies- Led APAC event keynote content development and executive public speaking training- Event content management and executive panel creation- Developed press releases, web, and email copy- APAC Customer Marketing and PR integration strategy- Day-to-day agency management and media relations

Launched and managed the Salesforce Marketing Cloud and Success Services (CSG) team's first customer success programs for the APAC region. From a bird's-eye-view, this creative role strategically highlighted our customers' transformation by building customized end-to-end marketing, PR, and event programs in the APAC region.• Developed and executed customer marketing strategies that align to Salesforce events, marketing, and public relations initiatives• Partnered with world-class brands to identify strategic co-marketing opportunities to display market leadership • Established and maintained relationships with top-tier customer executives to align strategies and marketing priorities to showcase innovation through strategic, multi-channel co-marketing campaigns• Created marketing and sales assets to infuse customer success storytelling into cross-product and cross-industry positioning• Developed customer story resource library, containing all customer stories, logos and assets• Owned all customer relationships for marketing initiatives across the APAC region; coordinated with Sales team leaders to recruit new customers for the program• Side project: launched Salesforce TV, APAC – a global stream of content focused on communicating internal insights and data around events, campaigns, products and customer success.

Developed and executed a communications strategy that aligned with key marketing, product, and corporate initiatives. After Heroku was acquired by Salesforce.com in 2010, I led all communications efforts to ensure that all media, analyst, and marketing communication strategies aligned to the overall sales priorities, corporate messaging/positioning, and vision of Salesforce.com, while also maintaining our own unique brand voice.•Developed and managed public relations, analyst relations, and social media content and strategies•Manage blog content•Composed and communicated company-wide messaging and positioning•Aligned with Salesforce.com’s communications and analyst relations team on integrated product launches•Managed external partnerships and joint press announcements•Developed and pitched company features and industry-focused articles •Conducted spokesperson media training and staff media briefings•Developed and executed product launch and event calendars•Organized media events and provide on-site tradeshow support

Developed Nasty Gal's communications strategy while expanding media awareness in the business and technology industry. Was responsible for developing and aligning public relations, social media, and marketing communications team objectives, budgets, assets, and calendars on an international scale. • Secured and managed features in Fast Company (print and online), Entrepreneur Magazine (cover and online), Bloomberg West (online), Fortune (online), New York Times (print and online), PandoMonthly fireside chat with Sarah Lacy (online), Senken Shimbun (print and online)• Created and manage integrated marketing communications and public relations plans• Composed, managed, and communicated product and corporate messaging• Researched and managed corporate partnerships • Developed new and nurtured existing business and technology media contacts• Conducted spokesperson media training and staffed media briefings• Researched, hired, and managed public relations agencies worldwide to assist in product launch execution and event planning• Organized media events and provide on-site support• Created customer service scripts and Q&A's

Managed public relations and marketing initiatives, product launches, and events on an international scale.• Coordinated efforts between internal marketing, product management, sales, and public relations teams (+ agencies) across international time zones and media outlets• Lead 11 hardware and software product launches including JAMBOX, BIG JAMBOX, Jawbone ERA, Jawbone EarWear, UP by Jawbone, Android Companion, and various MyTalk updates• Developed and managed product messaging, press releases, media presentations, product FAQ's, web copy and pr/marketing collateral• Planned events and provided on-site staff trade show and panel support for executive team (CES, CTIA, TED, TEDGlobal, App Nation, All Things D Conference, D! Dive Into Mobile, TechCrunch Disrupt, SxSW)• Managed and developed external corporate partnerships• Conducted company spokesperson media training and staffed media briefings• Created and managed product review and influencer seeding program• Composed panel and award submissions

Lead day-to-day client communications, event coordination, and media relations.• Clients: Qualcomm QCT and Corporate Divisions, Samsung SSD Division, eBeam by Luidia, PMC Sierra, Dropbox, Hitachi G-Technology External Hard Drive Division• Created and maintained clients’ Wikipedia and social media accounts• Pitched and secured several print and online articles• Drafted and submitted awards/speaker proposal abstracts• Composed weekly, monthly and quarterly coverage and PR activity reports • Composed media briefing documents and briefing books

Responsible for organizing and documenting clients’ media coverage and public relations initiatives.• Clients: Facebook, EMC, blinx• Composed daily, weekly, and monthly coverage reports• Updated awards and speaking calendars• Composed media briefing documents and briefing books • Managed media lists and databases

- Managed media contract and databases for all northern California schools - Assisted in the planning and event implementation of The Da Vinci Experience attended by over 100,000 people- Assisted in media relations with print, radio, and television mediums- Trained event volunteers in ticket distribution and management - Participated in media sponsorship meetings- Participated in television media interviews for event publicity