Kate Marvel, Mba Email & Phone Number

Catonsville, Md, Us

The Strategic Marketing Director is responsible for developing the strategic marketing plan for an assigned group of communities and maintaining the overall relationship between the three key stakeholders: the Sales Team, the Marketing/Advertising Team and the local community leadership team. Specifically, the Strategic Marketing Director is an advocate for both Marketing and Sales – working as a contributor to and communicator of strategy, and as a facilitator between all marketing support systems. As the primary liaison to the field, the Strategic Marketing Director leads a comprehensive process for developing strategies and programs that result in improved communication and improved marketing and sales effectiveness.

Catonsville, Md, Us

Responsible for providing strategic marketing leadership, support and direction for a broad array of clients. Serves as the primary point person from the marketing department for assigned clients, working as a contributor to and communicator of strategy, and as a facilitator between all marketing support systems. Leads a comprehensive process for developing strategies and programs that result in improved communication and marketing effectiveness.• Strategic Marketing Leadership: Serves as a direct liaison between assigned business clients, relevant stakeholders and the internal marketing department, including the creative, market research, data analytics, and operations teams. • Plan Development and Implementation: Leads a robust marketing planning process. Creates and maintains the marketing calendar and budget of tactics as needed. Establishes clear, concise strategic objectives to meet the clients’ goals; develops, refines, and re-forecasts as needed. Business lead for creation of projects within online project management system. Ensures proper workflow and adherence to timelines. • Overall Brand Strength and Positioning: Ensures brand attributes are present in all strategic marketing deliverables while maintaining a customer-focus with clients and key stakeholders. Marketing Campaign Tactics: Direct mail, collateral, digital, events, Erickson Tribune LIST OF CLIENTS:• Erickson Health Medical Group• Erickson Health and Wellness Clinics• Erickson Advantage (Medicare Advantage Plan)• Corporate Risk and Safety• Certified Home Health • Home Support• Corporate Projects, as assigned

Catonsville, Md, Us

GENERAL:• Liaison between health service lines/ancillary service operations and corporate sales & marketing. (Erickson Health Medical Group, Continuing Care (ALF, Assisted Care, Personal Care, Memory Care, Outpatient Rehabilitation, Short-Term Rehabilitation, Post-Acute Rehabilitation, Intermissions), Home Health, Home Support) • Liaison between the field and the in-house creative group and data/market research teams• Reconciliation of monthly and annual budget and expensesERICKSON HEALTH MEDICAL GROUP (EHMG):• STRATEGIC MARKETING DIRECTOR supporting and 19 site locations in 11 states• Supports office operations, recruitment efforts, utilization (flu vaccinations, annual wellness), CPCI, Resident Portal, Chronic Care Management - CCM, New Resident Touchpoint Campaign• Creation/integration of collateral (promote visibility of staff doctors, specialists and service providers)• Aids in conference visibility (ex: AMDA, ACP, AGS)• Lead in Doctor Testimonial Video and Photo Shoot (2013-14)CONTINUING CARE: Locations of Influence:• Pennsylvania (Ann’s Choice - ACH, Maris Grove), Massachusetts (Brooksby, Linden Ponds (LPH), Texas (Eagle’s Trace - ETH, Highland Springs - HSD), DC/NOVA (Riderwood - RWV, Greenspring - GSV, Tallgrass Creek - TCK)• Continuing Care openings at HSD (2013), ETH (2013), and TCK (2014)RELEVANT MEDIA EXPERIENCE: • Direct mail – Helps facilitate substantial mailing efforts to bought list/mail lists• E-blasts, Digital display, SEM/SEO• Ericksonliving.com - Continuing Care and EHMG website content • Photo shoots/Virtual Tours – Strategic Marketing lead in architectural photo shoots to build photo gallery (HSD, ETH, TCK)• Newspaper – Maintains relationship between 3rd party media buyers and facilitates the creation and management of advertisements • Outdoor display signage (i.e. billboards)• Tribune – Health pages content

GENERAL:• Maintains overall relationship between Sales Team, Marketing/Advertising Team & Community Leadership TeamsEVENTS:• Strategic planning, execution and follow-up: Pipeline expansion (Home Expos, marketing luncheons, open houses), brand awareness (Boomer Expo), community outreach (Catonsville 4th of July Parade, Day at Camden Yards), campus events (resident art show, "Fruits of our Labor"), focused roundtables (health, financial, Charlestown 101), retention and off-site events, customized personal events/tours, support for resident group events.CREATIVE:• In-house direct mail campaigns, develops and creates marketing signage and print materials, designs supporting sales tools• Primary liaison between sales team in the field and corporate marketing• Point person for "Charlestown in the News" and the completion of Charlestown's Virtual TourCOMMUNITY RELATIONS:• Campus scheduling and calendar planning• Primary manager of Resident Ambassadors• Defines and enforces inter-campus protocols and metrics• Process document creation and implementationSALES PROCESS/REPORTING:• Inbound and outbound phone efforts• Face-to-face sales• Pre-residency Interview Administrator (PRI - financial)• Move-in Orientation for new residents• Primary report analyst of: "Hot Leads," weekly sales forecast, escrow accounts, promissory note evaluation & regulation, event follow-up documentation, Open vs. Reserved Inventory, query tabulation before and after events• Evaluated event-based incentives• Sales system pilot for data research departmentADMINISTRATIVE:• Event budget and daily capital cash reconciliation• Priority List processing• Inventory regulation• Work order creation and implementation

GENERAL:• Coordinator of National, Regional and Local Marketing for a television network devoted to retirement livingEVENTS:• National Cable Telecommunications Association (NCTA)• Boomer Summit• Senior • National Association of Area Agencies on Aging (n4a) Events (tactical and logistical support for Charlotte, Atlanta and Kansas City)• American Association of Advertising Agencies (AAAA)CREATIVE:• Conceptual support• Print and premium production• Graphics support• Market Plan creationNETWORK BRANDING/PROMOTION:• Viewer Feedback Database• Direct client response• Social networking administrator AFFILIATE/AD SALES:• Develop and create marketing materials for sales teams• "Not Fade Away" - Affiliate film production on memory-related diseasesQUALITY ASSURANCE: • ISO Compliance • Audit support • Procedure documentation/evaluation• Data archiving systemADMINISTRATIVE:• Departmental budget reconciliation, allocation and forecasting• Weekly status report• Monthly marketing management report• Inventory• Purchase order creation• Invoice Processing• Workflow ticket system facilitatorCONTINUED EDUCATION/TRAINING:• Women in Cable Television (WICT) - Baltimore/Washington Chapter• WICT - Touchstones of Leadership • WICT - "Brand You" Seminar• Cable Boot Camp & Beyond• National Association of Professional Women

Catonsville, Md, Us

GENERAL: • Rotational training program offered by Erickson within the Marketing DepartmentROTATIONS:• Print Production• Acquisitions• Erickson Realty & Moving Services

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts, Art History, Criticism And Conservation

Liberal Arts, Business Concentration