Kristen Fernandez Email & Phone Number

Birmingham, Alabama, Us

Magnolia, Tx, Us

• Plan and execute marketing initiatives across all platforms to drive sales and growth including content creation, website upkeep, and funnel marketing for customer journey• Improve ROI on marketing spend by implementing cost-effective strategies leveraging analytics to architect high-impact, demographically aligned campaigns• Construct segmented email blasts, marketing materials, and social media / blog content• Communicate effectively with clients and provide data and reasoning behind decisions

Houston, Texas, Us

• Created concise yet compelling marketing content for our website, monthly newsletters, email blasts, and social media campaigns including Facebook, Twitter, & Instagram in order to provide value, stay top of mind, and convey expert status to customers• Ensured marketing content is accurate, relevant, and consistent in terms of style, quality tone, which optimized market awareness of company's services & overall branding • Utilized analytics tools and dashboards to assess the effectiveness of content and implemented findings to improve audience engagement and report info to CEO/COO• Developed strategies to optimize campaigns increasing ROI while focused on reducing overall spend when possible and creating short & long term budget initiatives

Carlsbad, Ca, Us

• Designed and implemented safe, effective and enjoyable fitness programs that met the unique needs and wants of each member while implementing the company ideology • Collaborate with managers/trainers to develop best new business practices • Actively pursue personal training sales• Effectively communicate with clients through several multimedia outlets

Carlsbad, Ca, Us

• Built and retained customer loyalty through positive interactions & product knowledge in order to cross-sell & upsell at the benefit of both the consumer & company• Assist members and guests for any service needs• Handle member services issues

Us

• Organized marketing campaigns, assisted in pitch meetings, & completed digital optimization tasks• Manage digital platforms for artists and compile weekly data analysis to track artists'digital footprint and analyze where to invest marketing dollars and exclusive content• Managed marketing campaigns for viral videos including Outasight’s Grammy campaign, Kimbra’s Converse campaign, and Regina Spektor’s song premiere• Kept up with current trends in the music business/digital marketing side of the music business in order to produce relevant content for social media platforms

•Assisted customers with purchases •Collected inventory •Ordered books and merchandise •Faxing, Answering phones, and other basic office duties •Stocking/Ordering for the food and beverage section

Austin, Texas, Us

•Attended conventions, baseball games, and other community events to promote the Freebirds brand and the grand opening of Freebirds-Corpus Christi •Promoted the Freebirds experience and attitude to consumers •Engaged in new media and grassroots marketing campaigns •Assisted customers with orders •Operated the cash register •Answered phones