Karla Fernandez Email & Phone Number

Miami, Fl, Us

London, Sheffield, Manchester, New York , Gb

Combining search demand, media relevance, creativity, and content marketing to create stories worth talking about and linking to.-Identify and leverage data and market trends to create talk-worthy stories that attract media coverage in top-tier publications and drive massive user engagement.-Utilize keyword research tools and techniques to gather insights and identify trends, translating them into newsworthy content and stories publications want to cover and their audiences want to consume, share, and talk about.-Stay up-to-date with industry trends and news to drive innovation and keep clients' competitive edge in their respective industries. -Identify and develop unique hooks to fascinating and highly-engaging stories that would have been otherwise overlooked.-Brainstorm, plan, and execute PR campaigns and reactive newsjacking to earn top-tier media coverage, increase brand awareness and branded search, and improve organic keyword rankings.

London, Sheffield, Manchester, New York , Gb

-Manage and edit a team of 15 journalists to deliver creative, relevant, and highly engaging content.-Research, follow up, and monitor online channels and social media for hot topics, trends, and compelling news stories with the potential to go viral.-Generate creative ideas and find unique angles to surrounding day-to-day topics that would have otherwise been overlooked.-Craft and edit headlines to ensure they are clear, concise, and catchy, evoke emotions (nostalgia, shock/surprise, anger, curiosity, sadness), and emphasize the content's unique value.-Monitor analytics to help make decisions on content development and improve user engagement.-Provide editorial/creative direction for immediacy, accuracy, and strong story-telling.Key accomplishments:-Helped increase website traffic from zero to 15 million page views per month in the first year, and with some months going as high as 40-60 million page views.-Gained backlinks from high authority sites like BBC, NBC, The Atlantic, Breitbart, and Bloomberg.-Published +100 stories that went viral, became trending topics, or were published by national media outlets.-Exceeded 1 billion page views in five years.

New York, Ny, Us

I was part of a unit focused on BTL (Bellow The Line) strategies, experiential marketing, and brand activations. I worked to develop innovative ideas for campaigns, events, and interactions to increase brand awareness and PR coverage and help our clients build lasting connections with their target audience.-Helped coordinate and successfully organize product launches, brand activations, and BTL campaigns for clients, including The Coca-Cola Company.- Helped plan and develop a brand activation for Coke Zero during their product launch in Venezuela that allowed the company to penetrate new segments, engage with their audience, and raise their brand awareness.-Researched, brainstormed, and proposed trends, innovative ideas, and resources during the creative process for each event or activity. -Identified opportunities for campaigns that would lead to an increase in brand awareness or PR coverage.-Assisted in the planning, monitoring, and managing of event budgets, logistics, and timelines.-Established and maintained strong relationships with vendors, clients, city officials, and key media outlets to accomplish the objectives and deliver results.

Leganés, Madrid, Es

-Assisted in the preparation, coordination, production, logistics, supervision, and follow-up of promotions and events, including weekly themed activities and cultural events, concerts and music festivals, fashion shows, trade shows, and expos.-Performed research and analysis of potential ideas, themes, and market trends, insights, and opportunities for future events.-Represented the brand during events by communicating and assisting artists, celebrities, influencers, and clients.-Established and maintained strong and solid relationships with media representatives and journalists.-Prepared and vetted media releases, alerts, and talking points for different activities and events.-Assisted in developing solid relationships with partners and sponsors to address performance, execution, and future growth potential.-Prepared company documents, proposals, reports, and presentations.