Leading a team responsible for driving pipeline growth through strategic demand generation initiatives. Working closely with Business Development Reps (BDRs), Channel Marketing, and Product Marketing teams to build integrated campaigns that fueled lead generation and optimized the new business funnel.Key Responsibilities:- Developing and executing comprehensive direct demand generation strategies in collaboration with the VP of Marketing and BDR leadership.- Managing Kentico's primary website (kentico.com), ensuring its effectiveness as a lead-generation tool through SEO optimization and content strategy.- Owning paid advertising channels and budgets, maximizing ROI across digital marketing efforts.- Leading digital data management, overseeing MQL/SQL funnel metrics, website analytics, and paid channel performance.- Working with cross-functional teams to align demand generation efforts with sales and channel marketing KPIs.Achievements & Impact:- Consistently generating high-quality leads, directly contributing to pipeline and revenue growth.- Enhancing organic traffic and visibility through a well-defined SEO strategy.- Improving conversion rates across the demand generation funnel by optimizing digital campaigns and web performance.- Supporting strategic partners by sharing qualified leads and creating reusable content for co-marketing initiatives.

- responsible for organic traffic and all the marketing activities- project ownership of xperience.io website- website conversion rate optimisation- responsible for SEO and website structure- lead generation and optimisation

• Develop the online marketing strategy• Develop and manage the website, website optimization, PPC campaigns, remarketing, marketing automation and social media strategy• Cooperate with external agencies• Develop and manage the content and website development strategy• Develop and oversee online lead generation campaigns for select countries• Develop marketing automation workflows to increase efficiency of campaigns and leverage for demand generation campaigns that are supported via PPC campaigns• Review and provides analytics and improve the reporting of online marketing activities• Ensure mentoring and coaching of colleagues• SEO• Create, edit and maintain online marketing campaigns with focus on the corporate website and social media• Coordinate direct marketing communication• Cooperate on other general marketing team activities • Supervise and manage the online marketing specialist• Member of the Product launch team – for official internal and also external product releases• Implement basic project management system for documenting and tracking activities and analytics

- Managing of the company website (Kentico, Joomla!, HTML) - functionality, updating content, search engine optimization.- Google Analytics reporting. - Content creation and management of social networks - LinkedIn, Facebook, Youtube. - Creating templates for newsletter campaigns and their managing - MailChimp.- Managing company intranet - responsible for keeping the content updated and for the user management.- Regular monitoring of internet search results.- Monitoring, identification and management of sales leads.- Regular support to the sales department, subsidiaries and distributor network. - Creating product and documentation videos - capturing video, editing, postproduction.- Graphics work - banners, photo editing, illustration pictures.- Responsibility for promotional items.See:www.tescan.comjobs.tescan.comwww.tescan-orsay.comwww.sem-applications.comq-phase.tescan.com

- Responsible for online marketing, facebook fanpage, Google analytics and SEO- Microsites installation and administration- E-shop maintenance- Solving tasks related the e-shop, website and stock control system- Newsletter creating and design- Web analytics reports- Communication with clients and contractor of website CMS- Instruction on e-shop setup

Project manager at Implementation department- responsible for Marwel CMS implementation- CMS modules updates- keep all project records- client support- leading CMS training courses- reporting at weekly department meetings

- assets management- communication with clients in Sweden, Finland, Norway and Denmark- weekly reporting- leading the internal project of communication process optimalization- database actualization and managementField of work: Asset management and ITProfession: IT specialist, database manager, clerkCountry: Czech Republic2009Qualification course, Microsoft Excel – Application development, GOPAS, Czech RepublicObtained hard skills in macros creation and basics of programming in Visual Basic. Course held in English.2009Qualification course, Microsoft Excel 2003 – advanced methods and functions, GOPAS, Czech RepublicHard skills development in data processing in MS Excel 2003. Course held in English.2009Qualification course, PRESENTATION SKILLS Advanced TRAINING COURSE, Skills Base s.r.o., Czech RepublicSoft skills development in area of projects presentations. Course held in English.

The EU legislation analyzing - creating reports for Euroskop.czField of work: Media, advertising and PR Profession: Journalist, Publicist, Editor Country: Czech Republic

Flash presentations – Museum of Znojmo, Miroslav Makovička – engraver, leaflets, catalogues and business cards – Brens Safari s.r.o., Evas Holding a.s., CZS-SZO Lilie Hodonín.Web design – www.kytice-vos.cz, www.makovicka.eu, www.nostalgie.cz, www.upfoto.cz.Dealing with distributors and clients, dealing with state administration, managing the office and the cashing payments (invoicing included), evidence of demands and debts.Field of work: Media, advertising and PRProfession: Graphic designer, Webdesigner, PhotographerCountry: Czech Republic

Resposibility for flash banners, leaflets, catalogues, advertisements, photo bank managing, analyzing of competition, creation of regular newsletter.Field of work: Media, advertising and PRProfession: DTP operator, Graphic designer, WebdesignerCountry: Czech Republic

- interpreting, a translation- flight tickets reservations- dealing with distributors and clients- dealing with state administration- managing the office and the cashing payments (invoicing included)- evidence of demands and debts- catalogues creating- web pages updates- South African hunting farm delegateField of work: Tourism and accommodationProfession: Travel agency delegate, Interpreter / Translator, GuideCountry: Czech Republic, South Africa