Stretch is Comfort is an Amazon top seller. They are an apparel company focused on selling everyday essentials. In this position, I have had the opportunity to wear many hats and act as an Art Director alongside the marketing team collaborating closely with various departments to ensure their brand vision is effectively communicated across all channels. As the creative marketing team, we develop and execute creative concepts that align with the brand's aesthetic and overall vision. Lead brainstorming sessions and provide guidance to ensure that all creative work meets brand standards. We maintain and evolve the brand's visual identity, including typography, color schemes, and imagery. Ensure consistency across all touchpoints, including advertising campaigns, packaging, and photographic content.I work closely with cross-functional teams, including marketing, product development, and retail, to align creative strategies with business objectives. While Art Directing and overseeing the photo shoot, my role is to ensure that each image aligns with the creative vision and requirements of the project. I carefully observe the photos being taken, providing real-time feedback and direction to both the model and photographer to capture the desired aesthetic and mood. This involves guiding the model's poses, expressions, and movements, as well as offering suggestions on framing, lighting, and composition to the photographer. By actively directing the shoot, I ensure that every image meets the standards of quality and storytelling set forth in the project brief.Stay informed about industry trends, consumer preferences, and competitor activities. Use insights to inform creative decisions and keep the brand's visual identity fresh and relevant to its target audience. Flexibility to adapt to Amazon's changing priorities and work in a fast-paced environment without compromising quality.

As an Art Director for a travel video featured on Forbes Travel Guide, I was instrumental in elevating the visual storytelling of these travel videos, helping to showcase destinations in an engaging and immersive manner.I was responsible for creating detailed storyboards that outlined the visual narrative of the video. The storyboards served as a blueprint for the entire production, guiding the team on shot composition, camera angles, transitions, and pacing. I developed comprehensive shot lists specifying each shot required to bring the storyboard to life, by working closely with the production team throughout the entire process, to ensure that the creative vision for the videos was effectively executed from concept to final delivery.

As Art Director for travel video featured on Forbes Travel Guide, I was instrumental in elevating the visual storytelling of these travel videos, helping to showcase destinations in an engaging and immersive manner.I was responsible for creating detailed storyboards that outlined the visual narrative of the video. The storyboards served as a blueprint for the entire production, guiding the team on shot composition, camera angles, transitions, and pacing. I developed comprehensive shot lists specifying each shot required to bring the storyboard to life, by working closely with the production team throughout the entire process, to ensure that the creative vision for the videos was effectively executed from concept to final delivery.

This was a temporary position. I was contacted by the acting creative director at American Apparel as a stand-in for the lead Ecommerce Stylist on maternity leave.