Who is Kfir Cohen? Overview
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Quick answer
Kfir Cohen is listed as SVP Product Development at ODDITY, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Kfir Cohen.
Kfir Cohen previously worked as Marketing and Acquistion Director at 888Holdings and Mass Market Programme Manager at 888Holdings. Kfir Cohen holds Ba, Economics & Management from Tel Aviv University.
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Email format at ODDITY
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ODDITY
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Profile bio
About Kfir Cohen
To get from chaos to clarity, plan to make small mistakes you can learn from.Experienced in online marketing, acquisition, product, project management, business analysis, automation, brand strategy, retention, VIP & Loyalty programs, content creation and video, customer experience and marketing communications.
Listed skills include Business Analysis, Management, Market Analysis, Marketing Management, and 44 others.
Current workplace
Kfir Cohen's current company
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11 roles
Kfir Cohen work experience
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Marketing And Acquistion Director
Managed all marketing domains and award winning teams (Acquisition, Automation & CRM, regulation projects) within the biggest business unit. * Changed organizational structure within the unit, designed it to support the unique challenges we faced.* Worked directly with all acquisition channels: SEO, SEM, Affiliates, Online Media, Social Media, TV campaigns.
Sep 2018 - Mar 2020
Mass Market Programme Manager
At this strategic role I was responsible for cross departments multi-project Programme which centered around redesigning our user experience flows to support mass market players. * Came up with 360 marketing and product plan for mass market players, focusing on gamification aspects, challenges and real-time marketing* MRDs to support long-term future.
Apr 2018 - Aug 2018
Internal Marketing Group Manager
Managed 2 team leaders whose teams were responsible for copywriting, CRM, content marketing, social media, A/B testing, analysis, optimization, branding and conversion efforts. Each of theses professionals was responsible for their own domain and took major part in redesigning the Business Unit ecosystem. Together we managed to reach 5 year record of.
Dec 2016 - Mar 2018
Monetization And Social Team Leader
My team of 4 great professionals was in charge of improving customer value of all segments by using a never ending process of analysis-personalization-automation-optimization.We came up with new ideas for the platform, UX or operations, tested new communication channels and methods, provided MRDs for new product development, managed VIP and HV customers.
Mar 2016 - Nov 2016
Crm And Brand Team Leader
Managed a team of 4, who were responsible for ad-hoc campaigns for 8 brands day to day management and operations.
May 2015 - Mar 2016
Freelance Business Analysis Consulting
Freelance
Various marketing analysis and fraud modeling projects
Dec 2014 - May 2015
Head Of Loyalty And Retention Marketing Department
Responsibilities included all marketing enterprises regarding private customer base: Loyalty, Retention, Relocation and VIP customers.* Managed a team of 3 Project Managers* Planned and implemented a revision in the organization's service and pricing strategy* Designed and operated Retention model & Customer Incentive programs* Handled a few millions.
Apr 2013 - Jul 2014
Head Of Marketing Analysis Department
Online and Offline analysis of all marketing activities.* Yearly income budget planning and tracking * Worked closely with the Economics Division to create short-medium term income forecast* Planned and built new and successful customer-based ARPU business model* Collaborated weekly with BI and Marketing management on economic modeling & user based analysis
May 2012 - May 2013
Loyalty Marketing Manager
* yes first loyalty program: co-planning and management* Various cross-company projects management* Business analysis and pricing
Oct 2010 - Jun 2012
Freelance Business Consulting
Various Smb
Rebranding, efficiency planning, design, pricing and business analysis.
Jan 2009 - Dec 2010
2 education records
Kfir Cohen education
Ba, Economics & Management
Tel Aviv University
Ba, Cognition Science And Amirim
The Hebrew University Of Jerusalem
FAQ
Frequently asked questions about Kfir Cohen
Quick answers generated from the profile data available on this page.
What company does Kfir Cohen work for?
Kfir Cohen works for ODDITY.
What is Kfir Cohen's role at ODDITY?
Kfir Cohen is listed as SVP Product Development at ODDITY.
Where is Kfir Cohen based?
Kfir Cohen is based in New York, New York, United States while working with ODDITY.
What companies has Kfir Cohen worked for?
Kfir Cohen has worked for Oddity, 888Holdings, Freelance, Yes Dbs Satellite Services Ltd, and Various Smb.
How can I contact Kfir Cohen?
You can use AeroLeads to view verified contact signals for Kfir Cohen at ODDITY, including work email, phone, and LinkedIn data when available.
What schools did Kfir Cohen attend?
Kfir Cohen holds Ba, Economics & Management from Tel Aviv University.
What skills is Kfir Cohen known for?
Kfir Cohen is listed with skills including Business Analysis, Management, Market Analysis, Marketing Management, Data Analysis, Project Planning, Product Marketing, and Analysis.
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